It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.
I own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confident Growing u...
I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around pa...
Do you ever feel burnt out and overwhelmed, but then you look at your to-do list and calendar and it’s not even that much to handle? If you don’t have a good grasp on your schedule and things are getting forgotten, or you feel like you can’t keep up or stay organized, this episode is for you! Once I got a better handle on my schedule, I found I was able to avoid that constant overwhelming feeling. I’m walking through my weekly planning routine. Here are the main things discussed: Using both a pa...
Dawn is a software engineer turned wedding photographer who has a passion for helping Creatives create a thriving business. Technology can be intimidating, and it’s Dawn’s goal to make tech fun and easy to understand. She will show you how systems, tools and other technology can take your business to the next level while achieving that balance you’ve always dreamed of. Here are the main things discussed in this episode: How Dawn’s passion for photography helped her launch Tech Savvy Creative Bui...
For so long I beat myself up in my business because there were weeks where I would be accomplishing everything on my list and completing all the things that needed to get done, and then there were other weeks I didn’t want to get out of bed, was struggling to focus, and just wasn’t in the same headspace. Once I learned about cycle synching, more about my own menstrual cycle, and about hormones in general, things started to click. Our hormones and where we are at in our cycle really can impact ou...
It’s time to talk about podcasting and how it can help you grow your business. There are ways to strategically use a podcast to help you get more leads, grow your audience, and even make additional income through it. Kat Brendel, a podcast expert and strategist, shares her wisdom on this topic as we discuss how to utilize podcasting as a way to grow your business. Kat hosts her own podcast, alongside helping many others launch and grow their own podcasts, gain visibility, and make a larger impac...
Kim Diamond is a South Dakota-based Holistic Wellness Coach, confidence cultivator, wife, and dog mama, who truly believes that we each deserve to be living a life that is filled with purpose, passion, and a deep love for ourselves. Her mission is to empower women to hop into the driver's seat and take ownership of their lives, their happiness, and their wellness so that they can become the version of themselves that they have always dreamed of being. I met Kim at Selah Space, and she was also ...
Rejection is a part of business, but it’s never easy when it happens. There’s an extra sting to it when it happens in a personal brand because it’s personal. We are selling the experience to work with us, our personality, what we bring to the table, spending time with us, etc. That’s why I wanted to talk about rejection and how to deal with it when building a personal brand. Rejection is inevitably going to happen, and I want to allow space for this conversation and those feelings. Here are the ...
I recently did a poll on Instagram, and 83% of the people that responded to this poll (out of approx. 150 people) said that they wanted to outsource tasks in their personal life. And the number one thing preventing them from doing that was because they felt guilty. The problem wasn’t money or options, it was the shame and guilt and the stigma about bringing on help at home. So instead of doing that, they are left burning the candle at both ends. I think this is a big problem we need to talk abou...
Megan Raposa is an award-winning journalist with a passion for local news. She started her own hyperlocal news outlet, Sioux Falls Simplified, in early 2021 with the goal of making it easy to feel smart about the forces that shape her city. Megan has always been a writer, and she discovered the journalism path in college and fell in love with it. She started at the Argus Leader newspaper in Sioux Falls, SD and worked a variety of jobs during her time there. Eventually, she left to start her own ...
Pricing is challenging, it’s emotional, and it feels personal. And as women, we already deal with so much more imposter syndrome and inferiority complex - it is all more rampant among women than men. And I think a lot of that is because with men, if they do have some kind of imposter syndrome, it is a bit easier for them to look around themselves and see other men in positions of power or another man doing what they want to do. It is harder for women, for people of color, for minorities to be ab...
I’m so excited today to be joined by Samantha Ste Marie. Samantha is a productivity strategist and specifically works with service providers to help them find clients with ease and create their perfect work schedule. We all know that the perfect work schedule for someone else may not be the perfect work schedule for us. And in this culture of online business and so much hustle and grind, I think a lot of us are coming up for air, realizing that we don’t actually have as high of capacity as we th...
I have been approaching sales a bit differently in my business for the past year and a half. I used to rely really heavily on social media for sales and overall recognition. I still love social media, but I have been relying more on email marketing! I have been pleasantly surprised at the results that I’ve had and the increase in sales I’ve made by focusing on email marketing, both for products and in-person services. One of the changes that I’ve implemented more recently that has been a game ch...
Colie James is a family filmmaker turned Dubsado and systems guru. She is based out of Colorado, has been married 21 years, has an almost 12 year old, and a love for Disneyland. In this episode, we talk all things automations, systems, Dubsado, and more. Here are a few highlights: Colie’s background and how she got started with automations What a CRM is Automating emails and how you can still sound personable Using gifs to add personality to your emails (and how Colie makes her own gifs!) Colie’...
We are so close to one of my favorite times of year! School is almost out and summer is near. One of my favorite things about this time of year is that I decided a few years ago that I would work less during the summer. My kids are home more often and making this decision has allowed me to really spend this time with them and enjoy the summers we have together. And I love summer (who doesn’t love summer?)! We’re busy, we’re on the road, we’re at the pool, and I want to not have to work as much. ...
Jade Boyd is a brand photographer and business coach who helps creative entrepreneurs simplify and scale their service-based businesses with a combination of smart marketing strategies and seamless systems. Jade fell in love with entrepreneurship while earning her BBA in entrepreneurship and her MBA in Marketing at the University of Iowa. She's passionate about helping creative entrepreneurs find a way to pursue big goals without sacrificing the things that matter most to them. Jade lives in Iow...
I have offered mini sessions in my business since the beginning of my business. I have such fond memories of mini sessions! The reason I started offering them at all was because it made me feel better about raising my prices. I felt guilty for raising my prices, so I offered mini sessions so I could work with the people that had kind of gotten me to the point I was at - essentially thanking them, while charging appropriate prices and still having boundaries around that lower pricing. Fast forwar...
Nicole Olson is a South Dakota photographer and private editor who loves helping burnt out creatives achieve freedom in their business. She has taken her 10+ years in the photography industry and seen that burnout is a common problem for photographers and can often be solved by outsourcing to make more time for themselves, their business, or their social life. Nicole recently made this transition in her business to include editing as one of her services and loves to help other photographers, alo...
Since I have started educating in my business, whether that is having a coaching client or talking and giving advice on Instagram or the podcast, I more often get questions that are essentially, “Hey, can I pick your brain?” Sometimes that is exactly how it’s asked, sometimes it’s super tactful and addressing the fact that they understand I do this for a living and ask to grab coffee and chat, sometimes they offer to pay, but the question kind of remains the same. Another interesting layer to th...
Sabrina is a lifestyle photographer located in Texas. She’s been in business for 11 years, and for the past 6 years she has been diving into the education side of her business. This has involved mentoring, creating a course, speaking at conferences, starting a mastermind, and more, all of which focus on the business of photography. Once you’ve been in business for a while, there is often this natural flow to the education side of things. You’ve gained experience, worked with many people, and had...
BIG NEWS. By the time this episode is live, we will have hit 20,000 downloads for Take It Personally! This is a big deal, and I am so thrilled to see that number. I wanted to take the time to dive into Take It Personally - where it’s been and where I’m hoping to take it in 2022. This will be a little peek behind the curtain into my business, specifically the podcast. Thank you for being a part of this community and helping Take It Personally reach 20,000 downloads! I’m excited to share how I hav...
Let's talk about Instagram predictions for 2022! At the time of this recording (late January 2022), Adam Mosseri, the CEO of Instagram, has been doing weekly videos announcing new features for Instagram and priorities for 2022. It has been really interesting, and there has been a lot of change in a short amount of time! In today’s episode, I’m diving into some of the changes and updates we’ve already seen, along with my personal Instagram predictions for 2022. Here are some things discussed in t...
Today’s podcast guest has become a very dear friend of mine. Her name is Jenny Roth , and she is a copywriter from near Aberdeen, SD. I’ve talked before about some of the changes that have occurred in my business over the last year. A big part of that has been hiring a team and working with team members and contractors that do various things in my business, and Jenny was one of the first people that I started working with. Jenny does so much writing in my business. She has done sales pages, my n...
Since starting my business, I have been amazed at how utterly overwhelming parts of business ownership can be, and I think a lot of us can feel this way. I have often found myself thinking that I need a therapist for my business, and that is why I was so fascinated to meet today’s podcast guest, Celeste Coffman. Celeste is a licensed therapist and also a business coach, so she is a therapist for your business! Celeste and I had a great conversation on how she helps women in different ways to hel...
More are starting to ask: “What would it take for me to leave my job?” This is what today’s podcast is all about as I wanted to share everything that I did before I quit my job. While I love to work with people who are anxious to quit their job and want to establish a plan to make that happen, I personally don’t think everyone should quit their job (that’s not my goal in this episode). I think entrepreneurship is AMAZING and such a joy in my life, but it isn’t that for everyone. It can be hard t...
Alright folks, buckle up! We are talking about periods today, and this episode feels like a long time coming. It was before I got pregnant with my third child that I started seeing posts from Jenna and other holistic health practitioners about period health and how our cycle can impact so many other things, and therefore, often impact our business. I think that so often, as young girls, we are not told about the way that cycle tracking can impact our health and wellbeing and just our understandi...
I am so thrilled to have my friend, Sara Gillis, on the podcast! Sara has been a friend for a while, a brand photography client of mine, a current member of my group coaching program, and I have loved seeing her grow over the past year. When we first started working together, Sara was a teacher with a side hustle which she wanted to take full-time. Within a couple of months, she made that dream a reality, and her business has continued to grow! In this interview, Sara and I nerd out for a bit ab...
Today’s podcast guest is someone I recently met at the Reset Conference, and we hit it off right away! Christine Tremoulet is the Chief Growth Officer of AfterShoot, which is a company that helps photographers create more and edit less. Prior to this, she has a long history of working in creative fields. She’s had experience with web design, blogging, Wordpress (which she gave it’s official name!), photography, working closely with brands and businesses, and more. Christine loved wedding photogr...
It’s no secret that I love Instagram. I’m a big fan of the platform. I love connecting with people there, I love creating the content, I love seeing what other people are doing and scrolling for way too long. It’s a great platform and when used properly, it can be a huge asset in your business. But it’s also no secret that Instagram can be really draining. I think especially over the past couple of the years that constant connection, while helpful, can also be a bit of a detriment. Because Insta...
