In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use. Key Takeaways: 00:26 - The next Once product 02:52 - The excitement of easily sharing free information in book form online 07:02 - Simplified publishing software that you completely control 12:12 - Starting a new product from scratch creates an open space for new ideas 15:55 - The various...
Jun 19, 2024•30 min•Ep 114•Transcript available on Metacast REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid adve...
Jun 12, 2024•31 min•Ep 113•Transcript available on Metacast In this podcast episode, REWORK host Kimberly Rhodes talks with David Heinemeier Hansson, co-founder of 37signals and CTO, about his personal shift from using Apple products to exploring Linux and Windows platforms. He discusses the expanded platform integration at 37signals, which now includes all three operating systems. Key Takeaways: 00:21 - The last straw with Apple 06:34 - Discovering Microsoft’s recent improvements and support of developers 10:30 - Linux and Windows work well together 13:...
Jun 05, 2024•24 min•Ep 112•Transcript available on Metacast In this episode, REWORK host Kimberly Rhodes, talks with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the importance of stepping out of the day-to-day operations as a founder. Giving employees room to call the shots can spark new ideas and get things done faster. It also inspires people to think beyond just following orders. Key Takeaways: 00:34 - The result of holding your grip too tight in your organization 02:36 - Find the middle ground between projects you should...
May 29, 2024•28 min•Ep 111•Transcript available on Metacast Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. Key Takeaways: 01:41 - It all started for Kimberly with an event industry podcast 05:19 - The process of creating and reviewing the final product ...
May 22, 2024•29 min•Ep 110•Transcript available on Metacast In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue. Key Takeaways: 00:38 - Experimenting and seeing what works in the market 03:07 - The more you build, the more ideas you generate 09:00 - Determining when a product is co...
May 15, 2024•22 min•Ep 109•Transcript available on Metacast In this episode of Rework, host Kimberly Rhodes alongside 37signals co-founders, Jason Fried and David Heinemeier Hansson, talk about the company's renewed sense of ambition and excitement for upcoming projects. They highlight the importance of keeping things fresh, while emphasizing the balance between ambition and practicality. Key Takeaways: 00:41 - The source of the company’s ambition explained 02:18 - Sticking to fundamentals and simplicity can still have a major impact 06:09 - A hefty...
May 08, 2024•28 min•Ep 108•Transcript available on Metacast In this episode, host Kimberly Rhodes chats with 37signals' cofounders Jason Fried and David Heinemeier Hansson about the company's Summer Fridays policy, which grants employees a four-day workweek from May to September. While the perk encourages work-life balance and a feeling of seasonality, there are drawbacks to consider, like reduced productivity. Key Takeaways: 00:46 - 37signals' Summer Friday policy and why it was initially introduced 03:09 - The trade-offs the company make...
May 01, 2024•20 min•Ep 107•Transcript available on Metacast In the podcast, REWORK host Kimberly Rhodes talks with 37signals co-founders, Jason Fried and David Heinemeier Hansson, about their journey spinning off products. They stress the value of keeping contracts simple and how once the handover is done, it's best to take a hands-off approach and let the new team run things. They share their experiences with boards and underline the need for trust and flexibility. Key Takeaways: 00:43 - The steps they took to transition "Know Your Company&quo...
Apr 24, 2024•26 min•Ep 106•Transcript available on Metacast "Consensus is cozy, but broad agreement is not our aim. The right decision is. Which is why we take the time to think, debate, persuade, listen and reconsider and then, someone, decides. If you disagree, that’s fine, but once the decision is made, it’s time to commit and support it completely." Tune in as Kimberly leads a chat with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the concept of Disagree and Commit. Once a decision is made, everyone should be in...
Apr 17, 2024•27 min•Ep 105•Transcript available on Metacast Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, dive into their book REWORK and discuss the essay “Strangers at a Cocktail Party” with Rework host, Kimberly Rhodes. From their experience, hiring too many people at once can throw off the balance and continuity of a company's culture. They talk about the importance of gradual assimilation and how culture is implicit, not always written down. They share insights on the value of fresh perspectives and the excitement of f...
Apr 10, 2024•24 min•Ep 104•Transcript available on Metacast This episode of REWORK delves into an essay from the book "It Doesn't Have To Be Crazy At Work," co-authored by Jason Fried and David Heinemeier Hansson, advocating for the use of asynchronous communication for work projects. During the discussion, they explore the downside of chat and suggest it be reserved for informal discussions and social interactions. Key Takeaways: 00:36 - Different communication methods in the workplace – chat vs. asynchronous 02:22 - The benefits of centr...
Apr 03, 2024•24 min•Ep 103•Transcript available on Metacast In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over...
Mar 27, 2024•26 min•Ep 102•Transcript available on Metacast 37signals is hiring! However, the traditional resume and formal education credentials don’t rank as high as you might think in their hiring process. In this episode of The Rework Podcast, host Kimberly Rhodes chats with co-founders of 37signals, Jason Fried and David Heinemeier Hansson about reviewing potential job candidates. You’ll hear them discuss why a personalized cover letter can tell a lot more about a potential hire than chronological work history, and why AI isn’t always a dependable a...
Mar 20, 2024•26 min•Ep 101•Transcript available on Metacast David Heinemeier Hansson recently revealed that he's making the switch from Apple to Android and trading in his Mac for a PC. In this week's episode, cofounders of 37signals Jason Fried and David Heinemeier Hansson discuss the shift in direction, the events that led to the change of platform, and what the company was missing by being focused on the Apple ecosystem. Rework is a production of 37signals . You can find show notes and transcripts on our website . Full video episodes are ava...
Mar 13, 2024•27 min•Ep 100•Transcript available on Metacast Kimberly is switching things up this week and taking a more casual approach with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, asking them a series of rapid fire questions. Jason, for example, reveals the book that granted them permission to forge their unique path, while David shares the profound advice from Jeff Bezos about investing in things that don't change. The two of them also open up about their business journey, the meaning behind their work, and even hin...
Mar 06, 2024•15 min•Ep 99•Transcript available on Metacast Kimberly sits down with Jason Fried and David Heinemeier Hansson to discuss a chapter from REWORK titled “Press Releases Are Spam,” explaining why traditional press releases don't work well for their product launches. The conversation touches on the shift from formal press releases to direct-to-consumer approaches in today’s media scene. They touch upon the importance of hearing from authentic voices with skin in the game rather than relying on formulaic press releases. The founders also sh...
Feb 28, 2024•32 min•Ep 98•Transcript available on Metacast Join host Kimberly in this episode for a candid chat with Jason Fried and David Heinemeier Hansson. Diving into a recent social media controversy, they discuss the decision-making process and lessons learned. The conversation covers the challenges of public communication, navigating social media, and the importance of thinking before reacting. Gain valuable insights into managing public image, handling controversies, and balancing authenticity with professionalism. The co-founders share personal...
Feb 21, 2024•23 min•Ep 97•Transcript available on Metacast This week, join your host Kimberly Rhodes along with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. The excitement extends to the success of their book REWORK , which recently surpassed a million copies sold worldwide. They delve especially into the chapter titled "The Myth of the Overnight Sensation," exploring the book's journey, impact, and the challenges faced durin...
Feb 14, 2024•27 min•Ep 96•Transcript available on Metacast Chances are, you've heard Jason Fried and David Heinemeier Hansson stress the vital role of trusting your instincts in business. This week, host Kimberly Rhodes takes a deeper dive into the heart of human decision-making with the co-founders of 37signals—exploring how the interplay of intuition and accumulated experiences becomes your compass for navigating the complex landscape of business decisions. Join Jason and David as they unravel the intricate dance between data-driven decisions and...
Feb 07, 2024•23 min•Ep 95•Transcript available on Metacast Product launches can be a delicate dance between anticipation and anxiety. Today on " Rework ", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases. Don’t miss out on Jason and ...
Jan 31, 2024•31 min•Ep 94•Transcript available on Metacast In this special YouTube live episode, co-founders of 37signals, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to field live questions from listeners. Listen in as Jason and David answer questions about topics such as the recent launch of the HEY Calendar . They also share updates on the release of Campfire , the first ONCE product, with behind-the-scenes details about this simplified and affordable chat tool. Plus, tune in for insights into the evolution of the Shape Up met...
Jan 24, 2024•1 hr 4 min•Ep 93•Transcript available on Metacast In this episode of Rework, the spotlight is on listener questions. Listen in as Jason Fried and David Heinemeier Hansson share their insights on a range of topics — from 37signals' approach to user testing and the impact of Stoic philosophy on their business principles, to discussions on profits and expenses, and the crucial decision of when to hire. Tune in to hear their unique perspectives on these key aspects of building a successful company. Check out the full video episode on YouTube K...
Jan 17, 2024•23 min•Ep 92•Transcript available on Metacast Getting an app into Apple's app store without giving up 30% of profits is something the team at 37signals battled back in 2020 when it launched the HEY email service. What they didn't expect would be to have some of the same challenges in 2024 with the HEY Calendar app. Listen in as David Heinemeier Hansson shares the history of the 2020 challenge along with the most recent app store rejections — and the last minute update the team made to the app to get the final approval. Rework is a...
Jan 09, 2024•27 min•Ep 91•Transcript available on Metacast Today, we're diving into a question that has piqued the curiosity of many of our listeners and clients: How exactly does 37signals keep track of all the moving pieces in a fully remote company with team members spread throughout the world? The answer lies in our use of Automatic Check-ins , a tool embedded in Basecamp 3.0 that has revolutionized how we stay connected with what everyone is working on. But how do these Automatic Check-ins work, and why are they so essential to the pulse of ou...
Jan 03, 2024•22 min•Ep 90•Transcript available on Metacast In this week's episode of Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to share the essential elements that foster a thriving partnership. Witness firsthand the enduring stability of their collaboration as Jason and David explore how explicit power-sharing agreements and trust enable each partner to take the lead in their own domain. Tune in for a vibrant behind-the-scenes look at how mutual admiration and a shared commitment to vision and values has ...
Dec 27, 2023•26 min•Ep 89•Transcript available on Metacast "If you're going to look back at all, you should glance back but not stare." – Jason Fried In this episode of the Rework podcast, host, Kimberly Rhodes sits down with Jason Fried, and David Heinemeier Hansson, to dive into a compelling question: How much attention should businesses really give to the past? Jason introduced this concept in his recent HEY World post called "Look Back Less," where he urged businesses to redirect their gaze toward the future, steering clear ...
Dec 20, 2023•27 min•Ep 88•Transcript available on Metacast In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson stress the importance of narrowing the scope as a project unfolds, emphasizing, "After the initial dust settles, the work required to finish a project should be dwindling over time, not expanding." But navigating this challenge is not always easy. In this week's episode of Rework, Kimberly Rhodes sits down with Jason and David to explore the challenges and benefits of narrowing focus, par...
Dec 13, 2023•19 min•Ep 87•Transcript available on Metacast Ever find yourself trapped in a game of "Calendar Tetris," where each meeting block interrupts the natural flow of your day, leaving you little room for meaningful work? Today on Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to discuss the pitfalls of modern scheduling tools and their impact on productivity from their book, It Doesn’t Have to Be Crazy at Work . Listen in as they walk listeners through scheduling at 37signals, where they don't...
Dec 06, 2023•20 min•Ep 86•Transcript available on Metacast In today's hustle-centric work environment, there's a prevailing pressure to showcase constant busyness, sometimes at the expense of genuine productivity. However, Jason Fried and David Heinemeier Hansson present a refreshing perspective in their book "It Doesn't Have To Be Crazy Work," where the emphasis is on the quality of your time rather than the quantity. Join Jason and David as they sit down with Kimberly Rhodes to dismantle the myth of the "outwork" men...
Nov 29, 2023•30 min•Ep 85•Transcript available on Metacast 
