Digital transformation has changed the way businesses buy. But the direct marketing and sales playbooks that are decades old are still in use. On Unlearn, Asher Mathew and Kelly Sarabyn talk to leaders who are unlearning old motions and innovating in how they Go-To-Market. We take a deep dive into community, partnerships and ecosystems, dark social, customer centricity, market incentives, and new tactics none of us have heard of yet but are already working.