How's your bio on Amazon? When was the last time you checked it and gave it an update? Penny and Amy break down the often ignored author bio, with tips for how to use it to improve your sales conversions. September Promotion: It's time to start working on holiday book sales! If you're wondering how to work a clever holiday sales angle into your book marketing we're here to help. Simply email us a link to your book on Amazon (or on your website if it's not released on Ama...
Sep 10, 2021•9 min•Transcript available on Metacast A lot of authors jump onto social media without a real plan, or knowing which social media platform best suits their message. You wind up wasting a lot of time and effort trying to get more readers, and find you wind up with very little to show for it. If this feels like you, you'll want to listen to this episode! Penny and Amy discuss the pitfalls of social media, how to avoid them and how to find the exact right place for you to be to get more followers, readers, and book sales! Send us y...
Sep 02, 2021•33 min•Ep 16•Transcript available on Metacast We’ve all been told that a newsletter is something that will help us build a better, often more engaged, fan base. But getting sign ups is quite another thing. The term “reader magnet” is often tossed around a lot, but what is it and what do you do with it? Penny and Amy break down some great tips to help you increase your newsletter sign ups! August Promotion: A lot of companies offer Amazon Optimization – we do it better. Most people don’t realize Amazon is a search engine – and it needs to be...
Aug 27, 2021•8 min•Transcript available on Metacast What’s your author brand saying about you right now? Not sure? Don’t have one? Well guess what you do. Because your brand is out there, whether you want it to be or not. In this episode, Penny and Amy unpack and demystify the author brand - because it's really not as complex as you may think. We'll look at tips to easily create your "look" or brand as well as a few things you may not have even considered! Join us, won't you? August Promotion: A lot of companies offer Ama...
Aug 19, 2021•33 min•Ep 15•Transcript available on Metacast I'm betting when you read this title, you thought: "I'm proud of my book!" But we aren't talking about your book, we're talking about the things you may not have considered - like a social media channel you hardly ever use that's still in your signature line or on your website, or a release date announcement that's long since expired... as we often say: Details matter. In this episode we're breaking down what to pay attention to, and what you may have...
Aug 13, 2021•5 min•Transcript available on Metacast ALERT! This is a special minisode because this announcement from Amazon is awesome ! It's a big book marketing win for all of you KDP authors out there! Amazon just released an exciting new update to their KDP offerings: A+ Content! What's A+ Content? Penny and Amy break it down in this show! We also just published a blog on this, too which you can see here: https://www.amarketingexpert.com/2021/08/04/amazon-book-marketing-a-content-now-available-to-self-published-authors/ August Promo...
Aug 06, 2021•9 min•Transcript available on Metacast There's a lot of confusion around Kindle Unlimited vs. Kindle and in this episode we break down what it is, why it matters - and does it matter to you? Should your book be in Kindle Unlimited and if so, what does that mean exactly? We break down the options, what's good - and what's not so great and what does it really mean to be "exclusive to Amazon"? August Promotion: A lot of companies offer Amazon Optimization – we do it better. Most people don’t realize Amazon is a ...
Aug 05, 2021•16 min•Ep 14•Transcript available on Metacast It happens a lot: we get to release day and our marketing falls through the cracks, and the book winds up languishing on Amazon with little to no sales. So you focus on the next book, assuming it'll fix the first, right? Well, it won't unless you make some serious changes to how you approach your marketing. -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop...
Jul 30, 2021•7 min•Transcript available on Metacast When was the last time you read your book reviews on Amazon? Book reviews can be a goldmine for authors wanting to find out how they can improve their books (yes, even after they're published) and reviews can also offer you some outstanding insights into other, potentially creative markets you may want to dig into. Readers who are authentic in their reviews will tell you what you got right, and what you got wrong. Tune in to this episode for some insights, some brutal truth, and a few laugh...
Jul 22, 2021•29 min•Ep 13•Transcript available on Metacast Don't miss these strategies you must consider for a successful book release, especially if you want to create the biggest window possible for media attention, from national magazines to genre specific bloggers. -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! July Promotion : You have a book, you’ve had some good reviews, but sal...
Jul 16, 2021•10 min•Transcript available on Metacast Did you hear? Apple is pushing out a new iOS update in September with even more security features which could change the way you market your book(s). Tune into this special episode covering what we know, and what you can do to prepare! -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! July Promotion : You have a book, you’ve had some g...
Jul 09, 2021•10 min•Transcript available on Metacast Book marketing can help your book succeed, but there's a lot that book marketing can't fix and in this episode we're exploring what those limitations are. Join Amy and Penny as we lift the curtain on some things that many book marketing professionals won't tell you and learn what may be preventing your book from being successful! July Promotion: You have a book, you’ve had some good reviews, but sales are lackluster. To find out where the holes are in your approach and get pe...
Jul 08, 2021•21 min•Ep 12•Transcript available on Metacast If you've written a book series, or even if you have multiple books out - you might be missing this one, crucial detail that can cost you book sales! -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! July Promotion : You have a book, you’ve had some good reviews, but sales are lackluster. To find out where the holes are in your ap...
Jul 02, 2021•8 min•Transcript available on Metacast Picking the "birth" date of your book can be tricky. You want to pick the right one, but where do you start ? A lot of authors get confused about picking a publication date that will help their book be successful. Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! June Promotion : Email us your most frustrating marketing challeng...
Jun 24, 2021•25 min•Ep 11•Transcript available on Metacast Do media kits and press releases still matter? A lot of authors still want one, but does it really make sense and will it move the needle? -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! June Promotion : Email us your most frustrating marketing challenge and we'll talk about it on the show and give you some honest advice on how ...
Jun 18, 2021•10 min•Transcript available on Metacast Summer is in full swing and if you're ready to kick your book marketing up a notch, maybe it's time to consider marketing your book as a summer read! In this episode we talk about some books that *are* summer reads that might surprise you as well as some tips and tricks to get your book in front of readers looking for a summer escape (or a summer project, hint, hint). -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if yo...
Jun 10, 2021•21 min•Ep 10•Transcript available on Metacast Yes, we would all love blurbs for our covers and in prep for our releases, but they're tough to get. Luckily today's market gives you more options and is a lot more flexible! -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! June Promotion : Email us your most frustrating marketing challenge and we'll talk about it on th...
Jun 04, 2021•4 min•Transcript available on Metacast This spicy yet insightful episode breaks down common mistakes a lot of amateur authors make and why you should avoid them when building your brand and platform! -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.co...
May 27, 2021•39 min•Ep 9•Transcript available on Metacast We see a lot of authors waiting too long to release books in a series. So what's the RIGHT timing? -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn fr...
May 21, 2021•9 min•Transcript available on Metacast Promoting a memoir can be challenging, but that doesn't mean it can't be successful. Check out our tips for doing things correctly out of the gate! And even if memoir isn't your genre, we guarantee you'll learn a few things you can apply to your self-promotion as well. -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's cha...
May 13, 2021•24 min•Ep 8•Transcript available on Metacast What's the worst thing you can do on social media? Amy and Penny unravel this mystery! A lot of authors still think social media is a sales channel, and that couldn’t be further from the truth. Social media is part of your brand, and your brand will support sales if managed the right way, or it could kill sales if you let it falter. Here’s a simple but important tip! -- Please remember to leave a review and send us an email with show topic requests! And we love a good DIYer, but if you&apos...
May 07, 2021•9 min•Transcript available on Metacast The first 30-days of the life of your book are the most critical! If you miss that window, you're fighting a much tougher battle toward success. In this episode Penny and Amy chat about the 30-day window, and what do you need to do to prepare. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book cover! Book covers matter, more than a lot of author...
Apr 29, 2021•35 min•Ep 7•Transcript available on Metacast Ready to dress up your Amazon page? In this episode we unpack some quick ways to dress up your Amazon book page with review enhancements and fun ways to drive more attention to your fabulous reviews! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book cover! Book covers matter, more than a lot of authors realize. So if you’re releasing a book this yea...
Apr 23, 2021•4 min•Transcript available on Metacast This episode is a deep dive into the children's book market and what it *really* takes to succeed! Amy and Penny unpack the stuff they love, and the mistakes they see a lot of children's book authors making when they release their books. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book cover! Book covers matter, more than a lot of authors...
Apr 15, 2021•32 min•Ep 6•Transcript available on Metacast There’s a new player in the book game and readers (or should we say listeners) are really excited! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! April 2021 Promotion: Let’s collaborate on your next bestselling book cover! Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy...
Apr 09, 2021•3 min•Transcript available on Metacast With so many choices when it comes to publishing, what's an indie author to do? In this episode we unpack the differences between your publishing options: hybrid, small press, independent publishers like Ingram Spark, etc. And we also share some of the ugly pitfalls to avoid, what to look for in your contract and when to never sign a contract if certain things aren't present. Also, our checklist for finding and working with the right publisher! Whether you're new to the publishing...
Apr 01, 2021•44 min•Ep 5•Transcript available on Metacast We love non-fiction books, but they often carry with them the responsibility of being a topic expert. If you wrote a book you're passionate about, but not necessarily a topic expert - tune into this episode as we break down why it matters, and what you can do to give your book a "expert" boost! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! March 2021 Promotion: Does your book need help? We’re offeri...
Mar 26, 2021•8 min•Transcript available on Metacast It's happened to all of us - even Penny! What happens when this happens to you? Should you ask Amazon to remove it? We all hate getting bad reviews, but is there a way to spin this to the positive? We'll unpack this really important and often troubling question in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! March 2021 Promotion: Does your book need help? We’re offering free Amazon b...
Mar 26, 2021•8 min•Transcript available on Metacast Getting found on Amazon is a top priority for most authors, but coming up high in search is often challenging. Now there's another wrinkle in the whole optimization process, and it's something you may never have thought of. Tune in as we nerd out on all things Amazon from their recent algorithm changes to some insider tips for getting more visibility! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us...
Mar 18, 2021•26 min•Ep 4•Transcript available on Metacast Yes, as an author you still have topics you’re passionate about, like politics or social justice, and it’s intriguing to want to weave those into your fiction or non-fiction book, so we’ll discuss how this can limit or support your marketing plan in strategic ways. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will definitely change your life: https:...
Mar 12, 2021•9 min•Transcript available on Metacast 
