Do you write books in different genres? Are you sure? Because we often find that authors sometimes do write cross-genre, without even realizing it. If you're a multi-genre author, or even if you've considered it you'll want to tune into this short but informative minisode on what works, and what doesn't, for multi-genre authors! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketing...
Mar 12, 2021•8 min•Transcript available on Metacast If you have an author newsletter that hasn't really done much for you in the way of book sales - or maybe you haven't considered starting one, you'll love this podcast show! Penny and Amy break down a ton of creative ideas related to starting an author newsletter, building your newsletter list, and creating a message that drives book sales! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your ...
Mar 04, 2021•50 min•Ep 3•Transcript available on Metacast It seems like a simple thing, but discount eBook promotions are often tricky. What's the exact right price to maximize your exposure? We'll share some tips on pricing in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcas...
Feb 26, 2021•6 min•Transcript available on Metacast If you're struggling to get more reviews, or if you just want more love on your Amazon page, we'll unpack all of that in this episode. Also, when should you start to pursue reviews? That answer might surprise you! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ ...
Feb 18, 2021•38 min•Ep 2•Transcript available on Metacast Local libraries may not be open, but they're still doing lots of business and helping readers find new books, why not yours? We got this idea when a local library started doing something super creative with their book selections! Tune in as we unpack this nifty idea in this short minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will defin...
Feb 12, 2021•5 min•Transcript available on Metacast We're back for season 2! We thought we'd kick off the season with one of the biggest mistakes we see authors making. Surprisingly though, it's often an easy fix. So grab a notepad and a pen (because we promise you'll want to take notes!). -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amark...
Feb 04, 2021•41 min•Ep 1•Transcript available on Metacast It's here, the final show of the year - and might we add that we're so glad 2020 is behind us. But now as we look forward to 2021 we're looking at new things in book marketing - fun new ways to market your book and hot trends you will absolutely want to be a part of! This New Year's Eve show is jam-packed with ideas that will have you raking in the book sales in 2021! Happy New Year everyone! -- We love a good DIYer, but if you're ready to take your marketing to the next...
Dec 31, 2020•48 min•Ep 30•Transcript available on Metacast What in the world is going on with Amazon categories? If your book is showing up in odd categories don't despair, we have a solution! Yes, it's happening all over Amazon right now. Tune in for more! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote th...
Dec 25, 2020•7 min•Transcript available on Metacast We know so much has changed in 2020 - more so than other years. The pandemic has really altered how book marketing is done. But was it all bad? Listen as Penny and Amy unpack the good, the bad and the "oh gosh I hope we never see this again" about 2020! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://a...
Dec 17, 2020•34 min•Ep 29•Transcript available on Metacast The Amazon review system is being glitchy again and by glitchy we mean: lots of odd reviews showing up on an author's book page. Has this happened to you? Tune in to find out more! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free ...
Dec 11, 2020•6 min•Transcript available on Metacast Doing Amazon categories the wrong way can hurt your book sales - but picking the right categories can help your book sales soar. In this episode we unpack the secrets to finding the best categories for your book and some elements of picking categories that might surprise you. Want to sell more books? Tune in! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat ! Send us your feedback! Check out our new mentorship program ...
Dec 03, 2020•26 min•Ep 28•Transcript available on Metacast With so many people reading these days, getting your book in front of more readers can really help book sales. This short but impactful episode helps to unpack how Little Free Libraries can help you get more exposure for your book and if you use them, a few cool tips to help you get more reviews! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will defi...
Nov 27, 2020•3 min•Transcript available on Metacast Amazon ads are a great addition to any book campaign but you can also waste a lot of money on ads, too - without a lot of return. In this episode we discuss the secrets to a great Amazon ads campaign and the pitfalls to look out for. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-men...
Nov 19, 2020•38 min•Ep 27•Transcript available on Metacast This fun and quick episode explores the school market and virtual school events. Don't think your book is a fit, think again! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player ...
Nov 13, 2020•6 min•Transcript available on Metacast Though rarely talked about, Amazon's relevancy score is an important piece in the book sales puzzle. Understanding it, and working with it are extremely important to helping reach your book sales goals. In this episode Amy and Penny unpack the Amazon relevancy score, what it means, how to decipher yours and how to improve it to sell more books! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedbac...
Nov 05, 2020•27 min•Ep 28•Transcript available on Metacast Do you find yourself having to explain your book cover, or your book - a lot? If so, that may be why you're not selling books. In this episode we'll unpack the reasons why over-explaining is a problem and how to fix it! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentors...
Oct 30, 2020•5 min•Transcript available on Metacast As anyone who's published a book can tell you, it's a lot of work to write a book and even more work to publish one. Making sure you're ready is not just about having a finished book, it's just so much more. We'll unpack the topic and tell you why it's important to make sure you're ready, before you hit "publish." -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us you...
Oct 23, 2020•9 min•Transcript available on Metacast Have you incorporated video into your book marketing? If not, maybe you should be. Consider these statistics: 2022 video viewing will make up 82% of all internet traffic. This is 15 times higher than it was in 2017. In fact 6 out of 10 consumers would rather watch a video than television. We're talking more than just fancy book trailers, videos are lots of things and can be incorporated into your book promotion in lots of creative ways. We'll unpack all of them in this fun, insightful ...
Oct 22, 2020•23 min•Ep 25•Transcript available on Metacast We know that book titles are important but can a bad title kill your book sales? Absolutely. And we'll unpack that and more in this minisode! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our...
Oct 16, 2020•6 min•Transcript available on Metacast The old saying "the devil is in the details" is true, especially in book promotion. This short episode addresses many of the vital details authors miss. Want to sell more books? Listen up! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! http://www.amarketingexpert.com Does your book need help? We’re offering free Amazon book evals during our full length shows – with honest feedback on what can be fixed! Thi...
Oct 09, 2020•6 min•Transcript available on Metacast Now more than ever, folks will be shopping online and, have you noticed, the Christmas buzz has started earlier than ever. It's called "Christmas creep" when all the holiday stuff, sales, and the buzz for sales kicks in. Your book can be a part of that buzz and this show will teach you how! Ready, set, sell! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentor...
Oct 08, 2020•30 min•Ep 23•Transcript available on Metacast Has your book fallen prey to the buzzword trap? It could be impacting your book marketing! This quick episode will tell you why and how to avoid the book buzzword trap! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you&apos...
Oct 02, 2020•7 min•Transcript available on Metacast Is it too early to start talking about holiday marketing? NO! This quick and fun episode will give you some tips on how to get more exposure for your book around the upcoming Christmas season! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and ear...
Sep 25, 2020•5 min•Transcript available on Metacast Gift guides are all the rage, especially as the holiday season approaches. Could your book be a fit? Join us for a fun and informative deep dive and quick how-to to get your book submitted to gift guides just in time for the holidays! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-me...
Sep 24, 2020•21 min•Ep 22•Transcript available on Metacast If you're ready to give your website a quick boost, this episode offers a really simple trick to get more readers onto your website, and get them buying your book. -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you&apos...
Sep 18, 2020•7 min•Transcript available on Metacast "What am I doing wrong?" We get this question a lot, and in this quick 5 minute minisode we're going to break down the right and wrongs of social media! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you'...
Sep 11, 2020•7 min•Transcript available on Metacast If you've done eBook promotions, discounts, or specials with very little fanfare, downloads or sales, you'll love this episode where Amy and Penny break down the recipe for an outstanding eBook promotion to not just increase book sales but reap other benefits as well. Never done an eBook promotion? We've got you covered! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out o...
Sep 10, 2020•22 min•Ep 21•Transcript available on Metacast Welcome to another minisode, we hope you love these! They're super quick short tips we'll drop weekly. The future of marketing is here - and it's called collaboration! This short podcast will offer some cool tips and ideas about how you can grow your book marketing and book sales! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will defin...
Sep 04, 2020•5 min•Transcript available on Metacast Welcome to another first minisode, we hope you love these! They're super quick short tips we'll drop weekly. This week we talk about a quick tip to not only clean up your newsletter but to greatly improve it! It's simple and easy! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.co...
Aug 28, 2020•6 min•Transcript available on Metacast Have you heard of BookBub? If not you'll love this show! We're digging into this site and taking you beyond their uber-popular daily deals to show you some cool tricks to build a following there (and why you'd want to!) and we'll also dig into the ultra-affordable BookBub ads! -- We love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat! Send us your feedback! Check out our new mentorship program that will defi...
Aug 27, 2020•21 min•Ep 20•Transcript available on Metacast 
