How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Zeplin — Berk’s product Omlet.dev — their new ...
Jan 27, 2023•32 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python...
Jan 20, 2023•33 min•Ep 299•Transcript available on Metacast Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Boagworld — Paul’s website and podcast...
Jan 13, 2023•48 min•Ep 298•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Affilimate – Monica’s SaaS Sanity – Affilimate’s CMS of choice SEO for B2B SaaS with Pawel Grabowski Follow Monica on ...
Jan 06, 2023•46 min•Transcript available on Metacast As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes The Business of UX Writing – Yael’s book A Book Apart – the b...
Dec 23, 2022•36 min•Transcript available on Metacast How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Patreon – Nick’s current place of work Cooper , Fitbit , Trulia , Facebook – Nick’s previous pl...
Dec 16, 2022•39 min•Transcript available on Metacast What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stit...
Dec 09, 2022•37 min•Transcript available on Metacast How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Work & Co – Reese’s place of work Apple’s Human Interface Guidelines Mai...
Dec 02, 2022•35 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes InnerTrends – Claudiu’s SaaS The Big User Onboarding Roundtable The One Metric for User Onboarding Tuple – a tool by Ben Orenst...
Nov 25, 2022•47 min•Transcript available on Metacast How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes From Solo to Scaled – Natalie’s...
Nov 18, 2022•37 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley ...
Nov 11, 2022•38 min•Ep 290•Transcript available on Metacast How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes C...
Nov 04, 2022•54 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes SocketLabs – Lauren’s place of work Patrick McKenzie’s Twitter thread about self-hosting em...
Oct 28, 2022•39 min•Transcript available on Metacast Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Baron Fig – Joey’s company The Laws of ...
Oct 21, 2022•44 min•Ep 287•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Emails Done Right Joanna Wiebe – founder of Copyhackers Val Geisler – an email strategist and educator Joi...
Oct 17, 2022•34 min•Transcript available on Metacast What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Klaviyo — Pree’s place of work Episode 242: Introducing Fu...
Oct 07, 2022•34 min•Ep 285•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Pendo – Todd’s SaaS Measuring and Managing Performance in Organizations – a book by Robert Austin Mailchimp , Datadog – SaaS comp...
Sep 30, 2022•41 min•Ep 284•Transcript available on Metacast These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes...
Sep 23, 2022•41 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Referral Rock – Josh’s product Streak – a simple CRM tool HubSpot – a popular CRM tool Steli Efti – a thought leader in sales, CEO of Close The...
Sep 16, 2022•43 min•Transcript available on Metacast How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Shift UX – Rajeev’s career adv...
Sep 09, 2022•32 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Buyerson, Inc. — John’s consultancy SaaS Monetization: The Secret Weapon for Growth How to Write a Pricing Update E...
Sep 02, 2022•43 min•Transcript available on Metacast How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes EmailUp – Chase’s SaaS company Boundless Labs – Chase’s e...
Aug 26, 2022•49 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation. Please head over to the episode page for the detailed recap and key takeaways. Show notes ProdPad – Janna’s product Simon Cast – Janna’s co-founder at ProdPad and Mind the Product Sh...
Aug 19, 2022•40 min•Transcript available on Metacast What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podc...
Jul 29, 2022•39 min•Transcript available on Metacast What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Mad*Pow ...
Jul 22, 2022•50 min•Ep 276•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Makeswift – Andrew’s product Alan Pledger – co-founder and CEO of Makeswift Guil...
Jul 18, 2022•33 min•Transcript available on Metacast What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Ma...
Jul 08, 2022•43 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Sparkifico – Becky's research and content agency Michele Linn – co-founder an...
Jul 01, 2022•45 min•Ep 273•Transcript available on Metacast How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Along — Rafa’s product Episode 240: Designing for ...
Jun 28, 2022•38 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes MeasureSchool — Julian’s membership company Mixpanel , Kissmetrics , Amplitude — popula...
Jun 22, 2022•38 min•Ep 271•Transcript available on Metacast 
