Today we have another episode of Better Done Than Perfect . Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Outseta — Geoff’s product Basecamp , HubSpot — popular all-in-one products Follow Geoff on Twitter and LinkedIn Thanks ...
Sep 22, 2023•41 min•Transcript available on Metacast How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Research That Scales — Kate’s book Respondent , User Intervi...
Sep 08, 2023•37 min•Ep 329•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Nine Lives Digital What is Product-led Growth? The Ultimate Guide to Account-Based Marketing B2B Mark...
Aug 25, 2023•41 min•Transcript available on Metacast What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and foll...
Aug 11, 2023•46 min•Ep 327•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Recurly — Sarah’s place of work Glossier — one of direct-to-consumer pioneers in human marketing Slack — an example of human branding in SaaS Stat...
Jul 28, 2023•31 min•Transcript available on Metacast In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show No...
Jul 21, 2023•39 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Response Labs Email Geeks Connect with Tim on LinkedIn Thanks for listening! If you found the episode use...
Jul 14, 2023•29 min•Transcript available on Metacast Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stit...
Jul 07, 2023•30 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Respona — Farzad’s tool UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei Semrush , Ahrefs , Moz — Farzad’...
Jun 30, 2023•43 min•Ep 322•Transcript available on Metacast Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Play — Dan’s product Check out Play’s YouTube channel A...
Jun 23, 2023•32 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes DevSquad — Phil’s consultancy DevStats — Phil’s product Shape Up — a book by Ryan Singer UI Breakfast Podcast Episode 238: The A...
Jun 16, 2023•38 min•Transcript available on Metacast Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Solving Problems in 2 Hours — Teresa’s bo...
Jun 09, 2023•44 min•Ep 319•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Superhuman — Gaurav’s company Traction — a book by Gabriel Weinberg and Justin Mares Warby Par...
Jun 05, 2023•42 min•Transcript available on Metacast Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Pimp my ...
May 26, 2023•50 min•Ep 317•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes InVision — Scott’s previous place of work Threadbird Cotton Bureau Fathom Analytics Follow Scott on Twitter and Li...
May 19, 2023•47 min•Transcript available on Metacast How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Strategic Content Design — a book by Erica Jorgensen Amazon , Microsoft , Chewy — Erica’s pla...
May 12, 2023•41 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ — Sofia’s previous c...
May 05, 2023•53 min•Transcript available on Metacast How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Changemakers — a book by Maria Giudice and Christop...
Apr 28, 2023•39 min•Ep 313•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Typeform , Smartsheet — Karrie’s previous employers Uncovering Customer Insights with ...
Apr 21, 2023•41 min•Transcript available on Metacast When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Hearth...
Apr 14, 2023•31 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes DemandMaven — Asia’s company Hacking Growth — a book by Sean Ellis and Morgan Brown Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz North Star KPI...
Apr 07, 2023•43 min•Ep 310•Transcript available on Metacast What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Sho...
Mar 31, 2023•40 min•Transcript available on Metacast What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Not...
Mar 24, 2023•39 min•Transcript available on Metacast How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Mixpanel Shape Up — a book by Rya...
Mar 17, 2023•33 min•Ep 307•Transcript available on Metacast How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes The Writing Coach Podcast with Rebecca L. Weber The Hero’s Journey...
Mar 10, 2023•44 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Software Pricing Partners The three worst B2B SaaS pricing errors – and how to avoid them Thanks for listening! If you...
Mar 03, 2023•1 hr 5 min•Transcript available on Metacast There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Boagworld — ...
Feb 27, 2023•1 hr 1 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes headofgrowth.io — Aggelos’ consultancy Whereby — the case study we’re talking about What is Job...
Feb 17, 2023•52 min•Ep 303•Transcript available on Metacast How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes ...
Feb 10, 2023•38 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes ChartMogul – Sid’s place of work GitLab KPI Jamin Ball SaaS Metrics that matter to Investors The Sa...
Feb 03, 2023•37 min•Transcript available on Metacast 
