How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Life...
Jun 11, 2022•42 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Credo — John’s product, a marketplace for agencies EditorNinja — John’s new company How to Edit Content wit...
Jun 04, 2022•52 min•Transcript available on Metacast Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Otter.ai — Richard’s place of work F...
May 28, 2022•38 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-to-market benchmarks 2022 — a study by D...
May 24, 2022•38 min•Transcript available on Metacast Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Go...
May 13, 2022•40 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS Link Building Strate...
May 06, 2022•43 min•Transcript available on Metacast Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Sti...
Apr 29, 2022•42 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Growth Gorilla — Alan’s company Ahrefs , Majestic SEO — tools for ...
Apr 22, 2022•43 min•Ep 263•Transcript available on Metacast Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes UX Writing Hub — Yuva...
Apr 19, 2022•37 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Conversion Alchemy — Chris’s copywriting and design business Quinn Zeda — ...
Apr 08, 2022•33 min•Ep 261•Transcript available on Metacast How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Deploy Empathy — Michele’s book Software...
Apr 05, 2022•38 min•Transcript available on Metacast How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow ...
Mar 21, 2022•34 min•Transcript available on Metacast How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Zip...
Mar 09, 2022•28 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Potion — Noah’s product Notion — a popular knowledge management tool Justin Jackson of Transistor and Megamaker , Damien Chen of Testimonial , K...
Feb 25, 2022•37 min•Transcript available on Metacast What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts . Show Notes Heap — Rach...
Feb 21, 2022•32 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes ekaterinahoward.com — Ekaterina’s consulting website Finding the Right Message — a...
Feb 12, 2022•28 min•Ep 255•Transcript available on Metacast What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Go...
Feb 04, 2022•56 min•Ep 254•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes nicolekow.com — Nicole’s consultancy CodeSubmit , TrekkSoft — some of Nicole’s clients Reddit , Quora — great l...
Jan 31, 2022•22 min•Ep 253•Transcript available on Metacast How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcasts ....
Jan 21, 2022•45 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Chatty.so — Kieran’s editorial service Grammarly , Writer.com — proofreading tools Google Docs , Quip — collaborative word proces...
Jan 17, 2022•42 min•Transcript available on Metacast How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Stitcher , or Google Podcas...
Jan 07, 2022•47 min•Ep 250•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Powered by Search — Marc’s place of work Obviously Awesome — a book by April Dunford How We Used ...
Jan 03, 2022•47 min•Ep 249•Transcript available on Metacast How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , S...
Dec 24, 2021•48 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Draft.dev — Karl’s agency BuzzSumo — tool for evaluating content reach Ahrefs — popular suite of SEO tools Building a Scalable E-Commerce Data Model...
Dec 17, 2021•47 min•Ep 247•Transcript available on Metacast Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podc...
Dec 10, 2021•39 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Cassidy’s Twitch channel Learn with Jason — a live learning site for developers Twitch , YouTube — popular strea...
Dec 03, 2021•41 min•Transcript available on Metacast How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTune...
Nov 26, 2021•44 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Automation Bridge — Chris’s company Leadpages , ActiveCampaign — Chris’s previous places of wo...
Nov 19, 2021•28 min•Ep 243•Transcript available on Metacast How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes , Sti...
Nov 12, 2021•47 min•Transcript available on Metacast Today we have another episode of Better Done Than Perfect . Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Oh, blimey . — Lucy’s consulting company Careercake — Lucy’s previous place of work Progressi...
Nov 05, 2021•42 min•Ep 241•Transcript available on Metacast 
