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Changing a company’s name is a tricky proposition but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations. Hosted on Acast. See acast.com/privacy for more information.
The Merck for Mothers program and Karma Healthcare in India show how technology and partnerships lead to improved health care outcomes for women. Hosted on Acast. See acast.com/privacy for more information.
Newer business owners often find themselves either in a moment where everybody values you ”higher than you deserve or nobody’s willing to give you anything ” says author Maynard Webb. Hosted on Acast. See acast.com/privacy for more information.
GE has become as one Wharton expert said “a slow-motion train wreck.” Can a change at the top help turn it around? Hosted on Acast. See acast.com/privacy for more information.
Amazon’s decision has led to increased scrutiny of the company and its CEO with analysts trying to figure out what Jeff Bezos could be planning next. Hosted on Acast. See acast.com/privacy for more information.
The USMCA – the new trade agreement between the U.S. Mexico and Canada – brings NAFTA up to date but it’s unclear which country stands to gain the most experts say. Hosted on Acast. See acast.com/privacy for more information.
Digital tools supporting hyper-personalized customer services is the business model of the future notes the head of digital software at Tata Consultancy Services. Hosted on Acast. See acast.com/privacy for more information.
Presidential historian Doris Kearns Goodwin chronicles the leadership skills of four U.S. presidents who led the nation through turbulent times in her new book. Hosted on Acast. See acast.com/privacy for more information.
Lump sum payments of a portion of Social Security benefits are a powerful incentive to convince people to delay retirement new Wharton research finds. Hosted on Acast. See acast.com/privacy for more information.
As the founders exit Instagram has one billion users and Facebook has 2.2 billion. That’s a big chunk of the world’s population. So where can they go from here -- and what will regulators allow them to do? Hosted on Acast. See acast.com/privacy for more information.
Social media have been ”weaponized” with fake news to maximize social discord writes Wharton professor Eric K. Clemons in this opinion piece. Why does it work so well? Hosted on Acast. See acast.com/privacy for more information.
Elon Musk’s settlement with the SEC is significant not only for Tesla’s future but also for maintaining the momentum of the electric vehicle industry. Hosted on Acast. See acast.com/privacy for more information.
By many measures Comcast overpaid to acquire British pay TV firm Sky -- but if transformation is Comcast’s goal the cost could be justified experts say. Hosted on Acast. See acast.com/privacy for more information.
The latest revival plan for Sears could benefit the hedge fund that controls it instead of boosting the retailer say experts. Hosted on Acast. See acast.com/privacy for more information.
Lehman’s resistance to risk management played a major role in its downfall according to the firm’s former chief risk officer Madelyn Antoncic. Hosted on Acast. See acast.com/privacy for more information.
Early market testing based on lean startup principles could do more harm than good according to new Wharton research. Hosted on Acast. See acast.com/privacy for more information.
In a new book psychologist Dolly Chugh shows how taking deep stock of our unconscious biases can lead to enlightenment. Hosted on Acast. See acast.com/privacy for more information.
Mission statements and employee handbooks are fine but what really matters in an organization is the clarity of purpose behind it all says author Nick Craig. Hosted on Acast. See acast.com/privacy for more information.
As Jack Ma prepares to leave Alibaba his career provides several key takeaways for fellow leaders and aspiring entrepreneurs in China. Hosted on Acast. See acast.com/privacy for more information.
New Wharton research finds that shoppers are more likely to seek variety in their buying decisions later in the day. Hosted on Acast. See acast.com/privacy for more information.
Social media companies want to create a “safe” environment for users and yet they would like to be seen as upholding the American value of free speech. When it comes to hate speech what should they do? Hosted on Acast. See acast.com/privacy for more information.
The U.S. fracking industry could implode when investors begin to demand “real returns” -- triggering wider damage according to a new book. Hosted on Acast. See acast.com/privacy for more information.
There was plenty of blame to go around to those responsible for the Great Recession. So how did ethics education at business schools factor in? Hosted on Acast. See acast.com/privacy for more information.
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products? Hosted on Acast. See acast.com/privacy for more information.
The trigger for another downturn could come from anywhere according to Wharton Dean Geoffrey Garrett. The question is: Will it be a correction or a crisis? Hosted on Acast. See acast.com/privacy for more information.
Best-selling author Carmine Gallo believes the valuable ancient art of persuasion has been lost in the modern business world He wants to help workers bring it back. Hosted on Acast. See acast.com/privacy for more information.
Companies are offering everything from free gym memberships to Fitbits but new Wharton research finds that cash lotteries provide powerful incentives for people to take control of their health. Hosted on Acast. See acast.com/privacy for more information.
Central bank policies since the financial crisis have been far too accommodating and are setting the stage for another big fall before long according to a new book. Hosted on Acast. See acast.com/privacy for more information.
Misperceptions about the key drivers and impacts of the housing crisis persist -- and clarifying those will ensure the same mistakes aren’t repeated Wharton experts say. Hosted on Acast. See acast.com/privacy for more information.
Wharton’s Philip Nichols and Thorvaldur Gylfason of the University of Iceland share insights about why the economic recovery has worked but the political one hasn’t. Hosted on Acast. See acast.com/privacy for more information.
