ZC 55 - Building Brands with a Mission with Travis Zigler

Dr. Travis Zigler is an optometrist turn eCommerce entrepreneur. He talks with us about building a brand around a mission. His mission is to help 1,000,000 dry eye sufferers naturally by the year 2030. 

We hear about his story going from an optometrist to a successful e-commerce entrepreneur. 

You can find more about Travis's mission at eyelovethesun.com

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Book Choices 

Traction by Gino Wickman 

Ready Fire Aim by Kevin Triggs

Profit First by Mike Michalowicz

Double Double by Cameron Herold 

Scale by Jeff Hoffman 

Travis's one thing you can do is build your audience: Get to know your customer!