Tomer Rabinovich is a self-taught Amazon business owner, consultant to some of the biggest names in the online sales industry, and one of the most sought-after speakers at Amazon seller events throughout the world. Today, he shares his book, Ride the Amazon Wave . What do we do after we exit? Tomer categorizes it in 3 different stages. Stage 1: Jun k - Start to remove bad habits. Once you start getting good results on your sales, what tends to happen is you get to the next stage. Stage 2: Empty ...
Jul 30, 2022•40 min•Season 5Ep. 113
Our guest today is one of my first few interviews from season 1 several years ago and now Pete Moon is back with a brand new book he wrote. Check our previous episode with Pete here: ZC 11 – Defensive Ads! What Are They and Why You Should Be Doing Them with Pete Moon https://zonconpodcast.com/podcast/zc-11-defensive-ads-what-are-they-and-why-you-should-be-doing-them-with-pete-moon/ What’s your big WHY? My faith. Also There was that frustration of I don’t feel like I’ve still to discover what I’v...
Jul 09, 2022•37 min•Season 5Ep. 112
We chat with Brendan Pettit about habit stacking. He tells us about how it helped him find peace, lose 40 lbs, and grow his business. Check the previous episode with Brendan ZC 34 – Best Podcasts for Amazon Seller https://zonconpodcast.com/podcast/zc-34-best-podcasts-for-amazon-seller/ Habit stacking is a special form of an implementation intention. Rather than pairing your new habit with a particular time and location, you pair it with a current habit. This method can be used to design an obvio...
Jun 24, 2022•33 min•Season 2Ep. 35
Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance. Top 3 Tips To Improve PPC Keyword Bleeders Top of Search and Adjustment Stimulating Your Impressions 3 Metrics/KPIs I use for my PPC ACoS - Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make. TACoS - Total advertising cost of sale, measures the relationship between ad spend and total sales. R...
Jun 17, 2022•51 min•Season 5Ep. 111
Today, we talk about are the top 3 mistakes that we should avoid in doing PPC. We’ve seen a lot of common mistakes that often go unnoticed and a simple mistake can result in a significant performance decrease in your Amazon PPC campaigns. What’s your big WHY? Why do you do this? I love the freedom that entrepreneurship gives me. Because of my agency I get to talk with a lot of entrepreneurs, work with them and interact with people and help them grow their businesses. Favorite book, podcast or me...
Jun 10, 2022•38 min•Season 5Ep. 110
We all know Amazon is a dominant online marketplace but the question is, does Amazon have monopoly power? Let's find out why Amazon can be a monopoly with Dr. Christopher Erickson aka my Dad. Dr. Chris Erickson is an economic expert and a Professor of Economics at New Mexico State University. Check out our previous episodes with Dr. Christopher Erickson. ZC 21 – Recession?! With Prof Christopher Erickson https://zonconpodcast.com/podcast/zc-21-recession-with-prof-christopher-erickson/ ZC 89 – In...
Jun 03, 2022•18 min•Season 5Ep. 109
In today's episode, we’re going to talk about a topic that a lot of people on Amazon don’t take seriously or sometimes ignored - Amazon Compliance and we just have an expert to walk us through step by step. Lesley is co-founder and co-owner of Riverbend Consulting , where she oversees the firm’s client services team. Riverbend Consulting have helped thousands of third-party sellers get their accounts and ASINs back up and running after a suspension, deactivation or block. What’s your big why? Wh...
May 27, 2022•51 min•Season 5Ep. 108
Dr. Christopher Erickson aka my Dad is back again with another episode about an unavoidable part of the business cycle - Recession . We talked about recession and inflation in our previous episodes below: ZC 21 – Recession?! With Prof Christopher Erickson https://zonconpodcast.com/podcast/zc-21-recession-with-prof-christopher-erickson/ ZC 89 – Inflation Is Here! What Do We Do Now?! https://zonconpodcast.com/podcast/zc-89-inflation-is-here-what-do-we-do-now/ Check out our previous episodes with D...
May 21, 2022•25 min•Season 5Ep. 107
In continuation of our discussion from last week on product selection, Jacqueline shares her best practices and techniques in this very important topic for Amazon sellers. Here's the link to the previous episode with Jacqueline Torr. ZC 105 – Product Selection with Jacqueline Torr Part 1 https://zonconpodcast.com/podcast/zc-105-product-selection-with-jacqueline-torr-part-1/ Things to learn: Start with a product Use websites like Etsy to search for product ideas Use different data to look for buy...
May 13, 2022•45 min•Season 4Ep. 106
Product selection is very important for any online seller. No seller or store can offer every customer everything at once, but a wide product selection can provide sufficient alternatives for them. Jacqueline Torr started a fun and unique business and then grew into a successful 7-figure business without PPC. Here's some related topics about PPC and product selection. ZC 32 – 8-Figure Seller Aaron Cordovez on PPC, Building Businesses, and Giving Back https://zonconpodcast.com/podcast/zc-32-8-fig...
May 05, 2022•35 min•Season 4Ep. 105
I asked Michelle a surprise follow up question minutes after we talked about marketing strategies for this coming Mother's Day and she keeps on dropping value bombs during this encore again and again. Listen to the previous episode below. ZC 103 – Special Marketing Techniques for Mother’s Day https://zonconpodcast.com/podcast/zc-103-special-marketing-techniques-for-mothers-day/ Other episodes with Michelle Barnum Smith: ZC 20 – ManyChat with Michelle Barnum Smith – The Future is Chat! https://zo...
Apr 29, 2022•23 min•Season 4Ep. 104
Mother’s Day is just around the corner and is one of the most celebrated holidays around the world. Today we have a special recurring guest – the Queen of Amazon Marketing, Michelle Barnum Smith. Listen carefully and take notes as Michelle shares tips and tricks to making more profit during this special day. 3 Great Tips for Gifting-Giving Seasons Pick gifting keywords in your niche Put a timeframe on when to start marketing for gifting Know how to create an offer Favorite book: Dotcom Secrets b...
Apr 23, 2022•49 min•Season 4Ep. 103
In this second part of our interview with Cody McGuffie, we focus on how to rank and optimize listings on Etsy. We go into full details on how you can get on top of the ranks using keywords, tags, photo optimization and a lot more. Listen to part 1 using the links below. ZC 101 - All About Etsy with Cody McGuffie Part 1 https://www.youtube.com/watch?v=QsLKSRZFs2Y https://zonconpodcast.com/podcast/zc-101-all-about-etsy-with-cody-mcguffie-part-1/ https://podcasts.apple.com/us/podcast/zc-101-all-ab...
Apr 16, 2022•33 min•Season 4Ep. 102
So you have an idea for a business but you don't know where and how to start. This episode is perfect for you! We discuss amazing tips and tricks to turn your passion into a real business and Cody McGuffie shares his expertise with Etsy in this 2-part episode. Cody successfully owned and operated 2 online companies selling on platforms such as Etsy, Amazon FBA, Walmart.com, and Shopify. He is also the CEO/Founder of EverBee.io. Learn more about EverBee and get 25% OFF by clicking on the link bel...
Apr 08, 2022•39 min•Season 4Ep. 101
Today is the part 2 of our episode about taxes with Tim Nelson. Tim is the CEO/Partner at AVASK Accounting and Tax Consultants Inc. in the USA. In this episode we focus on some of the bigger stuff - advanced techniques the experts use to build their businesses. Tim Nelson is a distinguished Certified Public Accountant with profound knowledge in tax preparation, accounting and IRS audits. He have helped and managed clients with businesses of varying sizes, corporations, partnerships and the self-...
Apr 01, 2022•50 min•Season 4Ep. 100
Today we go in-depth about tax optimization and strategies so you have a better understanding when making decisions in securing your financial future. This is a 2-part series and in this episode we talk about the mistakes and how to optimize your taxes with the help of Tim Nelson sharing key steps to meet your financial goals. " Revenue is vanity, Profit is sanity, Cash is king" Connect with Tim Nelson: Email: timothy.nelson@avaskgroup.com Avask Office in New York: 914 664 1900 LinkedIn: linkedi...
Mar 26, 2022•37 min•Season 4Ep. 99
This is it! We just sold our business! It's a very exciting experience for us as business partners to sell the one of the brands we have worked so hard to grow and we just did it. Today we share this "selling the biz" experience with everyone and how happy we are with our decision to go with a professional business broker to handle the job for us. You can listen to our previous episode with Mike Yeh on the link below. ZC 46 – How to Organize a Million Dollar Team with Mike Yeh https://zonconpodc...
Mar 18, 2022•37 min•Season 4Ep. 80
We chat with Kata Phipps. She is a psychologist turn military wife turn ecom boss! We start the story with her beginnings in Chile, meeting her husband, and traveling the world with him. She started a private label brand and got to one millionaire dollars revenue in only 11 months! She recently passed her second million in less than 2 years. Listen for her remarkable story and some tips and tricks on how to become an Amazon millionaire. Kata can be seen in episode 54 "2021 Predictions with Kata ...
Mar 11, 2022•46 min•Season 3Ep. 60
Bradley Sutton is the host of the Serious Sellers Podcast by Helium10. He is a sumo wrestler and a zumba instructor before he focused in running e-commerce website. Instead of starting his own private label business, just to get experience he became a consultant for businesses launching hundreds of products for different clients. Actionable Things Amazon Sellers can do today: Try and get paid to do something that you love so much. Make a positive difference in people's lives. Follow Bradley Sutt...
Mar 04, 2022•41 min•Season 3Ep. 64
Previously, Mike and I, we talked about running a million dollar team and now we are back at it again with some new team members. TOOLS OUR TEAM USE Slack Trello ClickUp Asana Google Sites Quickbooks (For our accountant) Helium10 Mailchimp linktr.ee Prolific Zoom Listen to Mike's previous episodes: ZC 46 – How to Organize a Million Dollar Team with Mike Yeh https://zonconpodcast.com/podcast/zc-46-how-to-organize-a-million-dollar-team-with-mike-yeh/ ZC 78 – Selling the Biz Part 1: Why Sell Your B...
Feb 26, 2022•51 min•Season 4Ep. 98
It is very important that you know how to handle your Amazon inventory fast and efficiently. An effective inventory management system reduces costs and helps you manage customers delivery expectations. Our guest today is Chelsea Cohen. Chelsea is a 7-figure Amazon seller, speaker and consultant. She is the co-founder of SoStocked.com - the first and only fully customizable inventory management and forecasting software. WHY do you do this? I like the journey of creating something. I love helping ...
Feb 19, 2022•44 min•Season 4Ep. 97
Today we chat with Mark Norton, one of the leaders inside the Titan Network. Mark tells his story about how he started from working regular 9 to 5 jobs as a factory worker to becoming a graphic artist before he found a niche in the music industry in 2006. He also shares his journey on how he discovered an effective method about product launching and then joined the Titan Network last year. Favorite Podcast: Zon Con Podcast! Yes! Favorite Books: The Miracle Man The ONE Thing by Gary W. Keller and...
Feb 11, 2022•55 min•Season 3Ep. 65
In today's episode we talk about the life cycle of a selling a business and comparing it to DATING. This is a short but fun-filled episode and we hope you learn something from this one. If you want to listen to our in-depth about exiting a business you can check the links below. ZC 78 – Selling the Biz Part 1: Why Sell Your Business? https://zonconpodcast.com/podcast/zc-78-selling-the-biz-part-1-why-sell-your-business/ ZC 79 – Selling the Biz Part 2: How to Sell Your Business? https://zonconpodc...
Feb 04, 2022•25 min•Season 96Ep. 4
Chris and Andrew are back with another bite-size episode for this month. We talk about lots of in-depth topics before but in this episode we talk about abundance mindset. As the CEO, you are the "visionary" of your business and you need mindset and keep that in focus at all times. Listen to our previous episode with Chris Rawlings on the link below. ZC 94 – You Can Be the Surfer https://zonconpodcast.com/podcast/zc-94-you-can-be-the-surfer/ ZC 86 – Snuck In at Events So He Can Meet Brilliant Sta...
Jan 29, 2022•24 min•Season 4Ep. 95
There will always be waves in the economy and it's an ocean out there. In today's episode, me and Chris talk about fighting those waves. Yes, we are the SURFERS and we wait for the waves and ride with it. Here's some strategies to consider to get over the waves and become the SURFER that we all should become. 1. Stand still 2. Learn to float 3. Be the SURFER Listen to our previous episode with Chris Rawlings on the link below. ZC 86 – Snuck In at Events So He Can Meet Brilliant Startup Founders ...
Jan 21, 2022•10 min•Season 4Ep. 94
Are you a CFO? No, I don't mean the Chief Financial Officer. I'm talking about the Chief Figure Outer - you are the mastermind and the one who figure things out for your business. As the CFO of my business, I do the task in 3 steps. Learn how to do the task myself Master it Delegate it I use these services below to create the SOPs and delegate it to my associates. Loom Quicktime (for Mac users) Tango Google Sites Subscribe to our weekly podcast newsletter! Get free tips and tricks as well as upd...
Jan 14, 2022•11 min•Season 4Ep. 93
We continue with our part 2 of Marketing After Rebates with Michelle. Now we talk about building a list and the easiest way to expand your reach on social platforms. The queen of ManyChat, Michelle is an expert in building a list for email, Instagram, Facebook and other social networking platforms. Get your pen and paper ready so don't miss out value bombs dropping everywhere in this episode. Join our 5-Day Workshop to discover the exact steps for scaling the most profit and growth loaded areas ...
Jan 07, 2022•34 min•Season 4Ep. 92
This episode is a repeat from last year. I was going to record new content on goal setting but found this episode is so good I couldn't pass up the opportunity to share it again. We chat with Matt Phipps about how he sets his goals AND achieves them. This is a perfect episode to listen to if you are planning your New Year's Resolutions for personal and business goals. Matt is a 22-year veteran in the Royal Air Force. He led hundreds of team members and planned complex military operations. Now he...
Jan 01, 2022•54 min•Season 3Ep. 52
Today we are happy to chat with the Queen of ManyChat, Michelle Barnum Smith, and should anyone who has a seller account needs to be concerned about the Amazon seller terms of service. This a 2-part episode where she explained the buyer-seller messaging service that Amazon sellers should know what they can or can’t do with the service. Michelle shares some points on what to do if Amazon finds you breaking the ToS and should we be worried about this update. Subscribe to our weekly podcast newslet...
Dec 31, 2021•23 min•Season 4Ep. 91
As an Amazon seller, you need to be sure you are prepared for the holiday rush this Christmas. But don’t panic — you still have time to make to prepare and get your business ready. Here are some things that you should prepare for this holiday season and for the coming year. 1. Get ready for tax filing 2. Prepare your order before Chinese New Year 3. Pay your employees 13th month 4. Prepare for Q4 PPC 5. Christmas branding and promos for your products Goals for this coming year Reflect on how las...
Dec 23, 2021•11 min•Season 4Ep. 90
