428: How Influencer Culture is Hurting Our Profession

Today, I want to talk about influencer culture. This is something that we just can’t avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession.

Do you agree, or disagree? I’d love to hear from you, and either way, I hope you got some value from today’s episode!

Listen to Learn

0:42 - The social media post that became the inspiration for this episode and why I feel that it’s necessary to be talking about influence culture 

1:43 - Taking a close look at the definition of “success” and the questions we really need to be asking ourselves 

7:31 - What influencers aren’t doing and why this isn’t a long-term strategy for success 

13:28 - A special ask for you regarding how you can support this podcast and its message

14:19 - A recent coaching call I had that highlights what isn’t being represented on social media 

21:51 - What success looks like for me (hint: it’s about much more than just the money I make!) 

Follow me on Threads & Instagram at @bob_heilig

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