Your Virtual Upline Podcast - podcast cover

Your Virtual Upline Podcast

The podcast for faith-driven network marketers and social sellers ready to grow their business with purpose, conviction, and peace. If you’re done chasing success with strategies that feel out of alignment with your faith and integrity, this is your turning point. Because the truth is: You were never meant to build your business from fear, pressure, or performance. The future of this industry is LOVE-LED™. And this podcast is your roadmap for getting there. Hosted by Bob Heilig, founder of Your Virtual Upline and creator of the LOVE-LED Growth™ methodology, this show will help you step into a new way of building your business, one that puts people and purpose before products and profit, without sacrificing growth. This isn’t just a better way to build. It’s the only way forward. Each week, you’ll get: * Belief shifts grounded in faith, purpose, and truth * Practical content and team-building strategies that feel aligned, and actually work * Stories of LOVE-LED™ Leaders rewriting what success looks like in this industry * Coaching to help you grow a thriving business without sacrificing your peace, purpose, or calling No hype. No salesy scripts. No shame-based leadership. Just the powerful, sustainable growth that happens when you build your business on belief, and lead from the inside out. This is the movement. This is the model. This is LOVE-LED™ network marketing. Subscribe now and step into what’s next.

Episodes

469: What Happens When You Stop Performing and Start Leading

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE ! Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the work anymore? Today, I’m joined by Stephanie Whittaker, an OPTAVIA coach and recent graduate ...

May 27, 202538 min

468: The Trust Recession: Why We Changed Our Entire Content Strategy

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE ! Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re no...

May 21, 202521 min

467: Why More Content Isn't Working and What To Do Instead

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE ! Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy. In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out. You don...

May 16, 202512 min

466: Transformed is Here: Step Into the Content Strategy That Changes Everything

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE ! Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We’ve been standing at a crossroads for too long. And I’m drawing a line in the sand. It’s time to move ...

May 13, 202518 min

465: What Kind of Leader Are You?

Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig What kind of leader are you? And when things get tough… What do you want people to remember about how you led? With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test. In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—an...

Apr 23, 202517 min

464: A Simple Plan to Get More Engagement On Your Product Posts

Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement o...

Apr 09, 202515 min

463: A Better Way to Share Product Promotions

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE ! Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive deep into the counterintuitive truth: leading with promotions is often the fastest way to kil...

Mar 21, 202520 min

462: The #1 Sponsoring Mistake You Don't Even Realize You're Making

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE ! Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I share the big mistake you’re making when it comes to sponsoring that you don’t even realize you’...

Mar 17, 202519 min

461: The New Way to Sell on Social Media

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE ! Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. Why is this episode so importan...

Mar 12, 202517 min

460: The Beauty Industry is Changing—Is Your Business Ready?

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE ! The beauty industry is changing a lot, which probably won’t come as any surprise to you. Today I want to help you answer this important question - is your business ready for what's to come this year? In this episode, I break down three big challenges you face when selling beauty products on social media—and more importantly, I show you the solu...

Mar 06, 202532 min

459: Why Chasing Numbers is Keeping You Stuck

Our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE ! Are you chasing arbitrary numbers and wondering why your business isn’t growing? Did you know that setting goals around results might actually be the reason that you’re stuck? If goal setting feels overwhelming to you, today I share a totally different mindset for you to adopt, which is our LOVE-LED™ approach to goal setting. You’ll hear what happens wh...

Mar 03, 202523 min

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough

I’m excited for you to meet today’s special guest, Corbin, as she shares firsthand her story of how she went from being completely stuck to making $1,200 in just 5 days! Corbin has been an Optivia coach for 6 years now who recently attended our Health & Wellness workshop, and in this episode, you’ll hear how it helped reignite her passion and led to her achieving remarkable results using our LOVE-LED™ approach. Corbin’s story is an incredible example of the power of aligning the right person...

Feb 07, 202525 min

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. CLICK HERE to register! If you’re tired of spinning your wheels in your network marketing business and feeling stuck and frustrated, then you need to hear Wanda Turmes’ story. Wanda has been an Optavia coach for three years, and she went from being on the verge of completely giving up—feeling lost and hopeless—to experiencing a complete business transformation in just 30 days. Af...

Jan 15, 202542 min

456: Do You Have a Diet Mentality About Growing Your Business?

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025 , is happening January 27th-30th. CLICK HERE to register! Are you tired of the "diet mentality" sabotaging your business growth? Do you feel like you're constantly chasing quick fixes and hustling for sales, only to end up feeling burnt out and disillusioned? In this first official episode of the brand-new year, I share the four ways this diet mentality might be holding you back right now from creating a thrivin...

Jan 10, 202539 min

455: Are Your Red Light Stories Holding You Back?

Let’s be real: if you’re feeling stuck, hesitant, or too scared to take the next step, you’re probably caught up in a red light story. What’s a red light story? It’s the narrative you tell yourself about your business, your company, your products—and most importantly—yourself. These stories quietly creep in, convincing you to hit the brakes on your dreams. But here’s the truth: your success is waiting on the other side of those doubts. In this podcast episode, I share something deeply special—an...

Jan 03, 20251 hr 8 min

454: How I Hit My First $1K: Nicole Sapriken from Norwex

Click here to subscribe to our weekly Comma Club Coaching emails! Today, we’re bringing you another ‘My First 1K Success Story’ episode, where you’ll meet a new inductee into what we’re calling “The Comma Club.” I’m joined by one of our students, Nicole Saprikin who is a Norwex Consultant, to share her story. In this episode, you’ll hear how Nicole went from making about $450 a month in her business after four years with Norwex to hitting her first ever organic $1k commission month…in just over ...

Nov 27, 202442 min

453: The 3 Types of Momentum and Business Growth

Today, we’re diving into a powerful concept: the three types of momentum that drive real business growth—personal, team, and company momentum. When you learn how to leverage all three, you’re not just building a business—you’re laying the foundation for sustainable, long-term success. This is essential for anyone serious about thriving in this industry. I want this to shift how you think about momentum and growth because mastering what I’m sharing today isn’t optional—it’s critical. Let’s get to...

Nov 22, 202414 min

452: The #1 Reason Why People Fail in Network Marketing

Feeling stuck or frustrated in your network marketing business? Watching your team struggle and wondering if you’re doing something wrong? You’re not alone. I recently had a conversation with a past client, friend, and fellow leader who’s been feeling the exact same way. In this episode, I’m diving into a problem that’s plaguing in our industry: mismanaged expectations. We have a lot of unrealistic expectations, which are often fueled by hype marketing like I talked about in the last episode . W...

Nov 20, 202422 min

451: Are You Marketing Your Business With Heart or Hype?

Let’s be real: social media is packed right now with what I like to call “hype marketing.” You know the posts—“biggest launch in the history of network marketing,” “a compensation plan like nothing you’ve ever seen.” It’s constant. But here’s the truth: these tactics aren’t just overused; they’re actually driving people away and undermining your business’s credibility. If you’ve been caught up in this approach—maybe because it’s what’s being taught or you’re following what everyone else is doing...

Nov 12, 202424 min

450: Lessons to be Learned From Beachbody

As you may have heard, recently Beachbody was the latest company to announce that they are moving away from their current business model to affiliate only, and essentially eliminating the incomes of all of the leaders and coaches that have built businesses with them over the years. Today, I want to use Beachbody as an important case study of what we are seeing happening across the profession today, and ultimately, what’s wrong with our profession today. In this episode, you’ll hear what this sit...

Oct 11, 202426 min

449: From Stuck and Struggling to Building a 7-Figure Business with Josee Nadeau

Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! In this special episode, I’m joined by long-time listener and valued community member, Josee Nadeau. Josee’s journey is truly inspiring, as she transformed her business from making about $1,000 a month into generating almost multiple 7-figures! If you’ve ever felt stuck in ...

Sep 24, 202433 min

448: Under $1k Mistake #2 - Not Selling Retail

It’s happening in just a few short days! Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! In this episode, I’m breaking down the second biggest mistake I see people making when they’re not earning $1,000 a month in commissions. I’ll explain why discounting your products to new customers is a critical error, and I reveal h...

Sep 20, 202418 min

447: My First $1k: Patty Steyer from Rodan & Fields

Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! Today I’m sharing another episode of our “My First $1k” interview series, where I’m interviewing students of our Love Serve Grow™ program that not only have hit their first $1,000 commission month using what we teach them, but they have since been able to create consistent ...

Sep 17, 202430 min

446: My First $1k: Renee Sutton from Lemongrass Spa

Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! I’m excited to introduce Renee, a dedicated Love Serve Grow™ student. Renee shares her transformative journey, detailing how, after 12 years in her profession—mostly with one company—she had only managed to achieve a $1,000 commission month only a few times, primarily durin...

Sep 13, 202439 min

445: Under $1k Mistake #1 - TRYING to Grow a Team

Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! Last week I talked about how you can achieve your first $1,000 commission month, and this week I want to address the biggest mistake that is holding people back from earning $1,000 each month. And that’s trying to grow a team. Now I’m not telling you not to build a team. Bu...

Sep 10, 202419 min

444: How to Achieve Your First $1,000 Commission Month

Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at www.yourvirtualupline.com/1k ! If you’re not currently earning $1,000 commission checks CONSISTENTLY in your business, you’re not alone. According to a recent survey we did in our Love Serve Grow™ program, we found that over 50 percent of students are not at the $1,000 per month level yet. In this episod...

Sep 06, 202427 min

443: Being Brave, and Faith-Fueled Leadership with Kristen Glass

Today I’m sharing an interview with you that I recently did with one of our community members, and someone that has been a long-time listener and supporter of this podcast, Kristen Glass. In this episode, we dive deep into what it really means to be a leader, as this is something I’ve been exploring a lot on the podcast lately. Kristen and I specifically talk about the power of faith as it relates to leadership, and we look at the role of bravery and why this is so important to have when you’re ...

Aug 20, 20241 hr 2 min

442: How to Handle Someone on Your Team Joining Another Company

Today, I want to talk more on leadership and give you some advice around how to handle things when someone on your team joins another company. Because the way that you respond as a leader during these times is key in determining how your business will be impacted long-term! Let’s be love-led in the way that we lead our teams and the way we show up in the world and let’s build a love-led business, because that is what this profession needs more of. Hopefully, the message I share in this episode w...

Aug 13, 202428 min

441: The Worst Advice Given to Network Marketers Today

Today I want to talk about what I consider to be the single, worst piece of advice that’s being given to network marketers today. Although this piece of advice makes the grass look greener, I’m here to show you how it really just dilutes your focus that you should be putting on your business. This episode is your reminder to put your blinders on, stay focused through the ups and downs, and to think long-term about building your business!

Aug 09, 202410 min

440: What Teaching My Son How to Ride a Bike Taught Me About Leadership

Today I want to talk about a common mistake that is made with good intentions, and one that I see people doing so often when they’re recruiting someone to their team. I was teaching my son how to ride a bike the other day and it made me realise something about leadership. Let me share with you what is really required when building a business and growing a team in the right way. This conversation is all about how to not get stuck limiting your team members and your business, and I hope it helps y...

Aug 06, 202414 min
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