346: Top 5 Consumer Trends for the Beauty Industry
Episode description
The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.
In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!
I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.
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Listen to Learn
00:17 - The beauty industry landscape
01:49 - #1 - Personalized level of buying experience
06:25 - #2 - Loyalty programs/offerings
09:02 - #3 - Brands partnering with authentic influencers
11:39 - #4 - Consumers wanting brands that are tied to communities
14:08 - #5 - Businesses prioritize relationships over transactions