341: Delay the Ask
Episode description
We’ve always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post.
While there’s nothing wrong with CTA’s, social media has changed in a big way over the years.
(Listen to Episode 339 - How Social Has Changed in 2023 for more details on this)
On this week’s episode, I’ll show you a different way to think about the content you are creating on social media.
Sell LESS in your CONTENT, more in your CONVERSATIONS.
I’ll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business.
Listen to Learn
00:27 - Why sell less in your content, more in your conversations
02:32 - Student Shoutout of the Week
03:23 - #1 - Make your content and offer LESS VALUABLE
05:53 - #2 - It makes people TRUST YOU LESS
07:32 - The impact of shifting to transformational selling
10:43 - How is your actual business?