Today’s episode of the podcast is an interview with Sara Jones, where we take a deep dive into Google Ads and Google Shopping! Sara is a freelance Google Ads consultant and founder of the Online Retail Academy, where she teaches retailers how to run Google Shopping Ads and supports them in all aspects of growing an online store. Sara has previously built a 6 figure eCommerce business and loves passing on the knowledge she has gained to other business owners, to help them do the same. KEY TAKEAWA...
Nov 20, 2023•37 min•Ep. 321
Today’s episode of the podcast is an interview with Shannon Kleinjans, where we chat all about how to be authentic and show up as yourself through your social media marketing. For over 30 years Shannon has been helping business owners create their specific brand voice, and achieve their marketing goals. She helps businesses to take the fear out of social media marketing, get visible and create meaningful connections with the clients and customers that they want to serve. KEY TAKEAWAYS COVERED IN...
Nov 13, 2023•40 min•Ep. 320
Today’s episode of the podcast is an interview with Michelle McCance, where we take a deep dive into why and how you should be using Facebook Ads to grow your business, after you've achieved organic social media success. Michelle is passionate about making advertising accessible to ALL businesses, no matter their budget or tech ability and she is keen to share her knowledge with as many business owners as she can. So tune into this episode and happy advertising! KEY TAKEAWAYS COVERED IN THE PODC...
Nov 06, 2023•49 min•Ep. 319
Today’s episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated c...
Oct 30, 2023•50 min•Ep. 318
Today’s episode of the podcast is all about what do you do if you are not happy in your business, or if you think you might need to pivot. KEY TAKEAWAYS COVERED IN THE PODCAST What to do when you feel out of alignment in your business The questions to ask yourself, to move towards a solution Practical ways to explore all the available options If you found this useful, then one of your friends might too - so please go and send it to them or share it on your socials, I would greatly appreciate it....
Oct 23, 2023•16 min•Ep. 317
Today’s episode of the podcast is all about the importance of building an audience for business success. So if you need some actionable insights to help you grow your audience, then this is the episode for you! KEY TAKEAWAYS COVERED IN THE PODCAST The key to building trust and a loyal following in any industry Practical ways to retain your audience and keep them engaged Strategies to transition followers to an email list I want every business owner to hear today's episode, because if you do noth...
Oct 16, 2023•13 min•Ep. 316
In today’s episode of the podcast I am talking you through how to follow up with proposals and how to avoid being ghosted, and get an answer, so that you can save time and move forward. KEY TAKEAWAYS COVERED IN THE PODCAST What you need to qualify, before sending the proposal My step by step process for sending out a proposal The importance of setting boundaries and managing expectations Did you take something from this episode that you're going to put into practice? Please do connect with me ov...
Oct 09, 2023•13 min•Ep. 315
Today’s episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is. In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work. If you have not consistently produced content yet in your business, I want you to take some action from this...
Oct 02, 2023•10 min•Ep. 314
Today’s episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success. This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them. KEY TAKEAWAYS COVERED IN THE PODCAST Questions to ask yourself to find out what boundaries you need How to have a flex...
Sep 25, 2023•22 min•Ep. 313
Today’s episode of the podcast is all about the key qualities that every business owner needs to have, to succeed. In this episode I dive into the things that you need to do to succeed and the common problems that stop this from happening. KEY TAKEAWAYS COVERED IN THE PODCAST The number one thing to avoid doing if you want to be successful The 3 essential qualities you need to be a successful business owner The key difference between a business owner who fails and one who succeeds Know another b...
Sep 18, 2023•18 min•Ep. 312
Today’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success. In this episode I go through the main platforms that I use, how I use them and how they help me in my business. KEY TAKEAWAYS COVERED IN THE PODCAST Why it is important to have good systems in place The platform that I couldn't run my business without The things you need to consider if you're taking payments Like this episode or have a business frien...
Sep 11, 2023•21 min•Ep. 311
Fed up of self sabotaging your own success, and need practical ways to break the cycle? In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future. KEY TAKEAWAYS COVERED IN THE PODCAST The cycle of self sabotage Signs of self sabotage How to stop self sabotage Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my...
Sep 04, 2023•14 min•Ep. 310
Today’s episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list. In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right! KEY TAKEAWAYS COVERED IN THE PODCAST what to email your list the best day and time to send an email how to stop your emails going to spam how to stay consistent the platform I’d suggest if you’re just starting ou...
Aug 28, 2023•20 min•Ep. 309
Today’s episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look l...
Aug 21, 2023•18 min•Ep. 308
Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. KEY TAKEAWAYS COVERED IN THE PODCAST The problem wi...
Aug 14, 2023•19 min•Ep. 307
Today’s episode of the podcast is all about the 3 main areas that you need to focus on in business, right from day one. In this episode I delve into the what, why and how of each area and share my own personal experiences too. If you know someone who's getting started in business, why not share the love and send them this episode, I'd really love that! KEY TAKEAWAYS COVERED IN THE PODCAST How to understand who your perfect customer is The importance of consistency on social media How to start bu...
Aug 07, 2023•14 min•Ep. 306
For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk. Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur’s hands. In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen! KEY TAKEAWAYS COVERED IN THE PODCAST How to apply your values...
Jul 31, 2023•44 min•Ep. 305
Today’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners. In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success. If you know someone who needs to hear this episode, I would love for you to share it with them! KEY TAKEAWAYS COVERED IN THE PODCAST Why you should never ignore your gut What to do when we fall foul of the Sunk Cost Fallacy Different...
Jul 24, 2023•15 min•Ep. 304
Today’s episode of the podcast is all about the new social media platform that everyone is talking about - Threads! In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear from you! KEY TAKEAWAYS COVER...
Jul 17, 2023•15 min•Ep. 303
Today’s episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others. In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST Why you need to trust your gut instincts and not be swayed by the opinions of others How the Dream Bu...
Jul 10, 2023•12 min•Ep. 302
Today’s episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned. In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult. I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and ...
Jul 03, 2023•20 min•Ep. 301
Today’s episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business. In it I am giving you the inside info and sharing my key takeaways and themes from my trip to America, where I spoke at a seven figure mastermind for women owned businesses in Nashville, and attended the Kajabi Conference in Austin, which was filled with amazing speakers. If any of the...
Jun 26, 2023•23 min•Ep. 300
Today’s episode of the podcast is all about how to create a more simple business and life for yourself. In this episode I talk about why making your business a success isn't always about adding things and growing, and why actually sometimes it's about taking those things away and streamlining instead. KEY TAKEAWAYS COVERED IN THE PODCAST How to streamline your business Some ways I have simplified my business this year The key question you need to ask yourself when you're overwhelmed If you're li...
Jun 19, 2023•20 min•Ep. 299
Today’s episode of the podcast is all about the Ennegram Personality Test. In this episode I share what an Ennegram is and how it works, as well as how it's helped me not only in my personal life, but in my business life too. KEY TAKEAWAYS COVERED IN THE PODCAST The nine Enneagrams and what each of them mean The different subtypes of the Enneagram The benefits of identifying your Enneagram type If you take the test to find out what Ennegram you are, I'd love to know. Feel free to connect with me...
Jun 12, 2023•22 min•Ep. 298
Today’s episode of the podcast is all about the reality of what running an event looks like. In this episode I share my thoughts on the pros and cons of running an event, and the key things you need to know about the costs and logistics involved, that you need to consider if you want to run one. KEY TAKEAWAYS COVERED IN THE PODCAST The pros and cons of having speakers Knowing how to choose the right price The pros and cons of getting sponsorship I'd be fascinated to hear your take on events - do...
Jun 05, 2023•25 min•Ep. 297
As I fast approach my 300th episode, I wanted to share my reflections, insights and top tips on podcasting. In this episode I share the do's and don'ts of podcasting and the things I would do differently, with the gift of hindsight. I'd love to know if you're thinking of launching a podcast, feel free to connect with me on socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Whether to choose to do solo episodes or have podcast guests The pros and cons of having seasons of your podcast ...
May 29, 2023•24 min•Ep. 296
Today’s episode of the podcast is all about how to find clients, make sales and generate money, when your business is struggling. In this episode I share practical tips for action you can take right now, to stop you spiralling into panic and to help you find solutions. I recommend saving this episode somewhere that you can easily come back to it if you need it. And of course, I would love if you could share on your socials and let me know where you're listening! KEY TAKEAWAYS COVERED IN THE PODC...
May 22, 2023•22 min•Ep. 295
Today’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. Once you've given it a listen, please share it with every business that you know - because ...
May 15, 2023•18 min•Ep. 294
Today’s episode of the podcast is all about visibility - a must listen for every business owner out there! Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you. KEY TAKEAWAYS COVERED IN THE PODCAST How to authentically use other people's audiences Where to find other people's audiences How to find where your audience is How to add value to someones else's audience How...
May 08, 2023•25 min•Ep. 293
Today’s episode of the podcast is all about procrastination - and if you’re thinking you’ve heard this 101 times before and don’t need to listen, please do, because you’re in for a treat! In this episode I look at procrastination from a different perspective than the way we usually hear it spoken about, and share my real life and practical tips for how to tackle it. If you struggle with procrastination you will learn a lot from this episode, so I can’t wait to hear what your biggest takeaway is,...
May 01, 2023•27 min•Ep. 292
