After her parents' divorce, Leila Hormozi’s mother spiraled into alcoholism, forcing Leila to grow up fast. Later, when she moved into her father’s more stable home, she became an angry, rebellious teenager without direction. She partied excessively and was arrested six times in 18 months. But a heart-to-heart with her dad sparked a self-development journey that transformed her into the successful entrepreneur she has become. In today’s episode, Leila shares what she has learned about creating l...
Oct 11, 2024•1 hr 6 min
Case Kenny thrived in the corporate world as a sales leader. On the outside, he was the charismatic type-A personality, but something was missing inside. Having borrowed his definitions of happiness and success from external voices, he felt he didn’t know himself as a man. Pushed to fix this disconnect, he started a podcast to explore mindfulness and reconnect with himself. It quickly gained popularity and is now ranked in the top 100 for mental health. In this episode, Case breaks down mindfuln...
Oct 07, 2024•1 hr 12 min
Guy Kawasaki learned how to sell through "hand-to-hand combat" in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize a product, and how to nail a pitch. Guy Kawasaki is the Chief Evangelist at Canva and a former Software Evangelist at Apple. He is an entrepreneur, thought leader, au...
Oct 04, 2024•1 hr 2 min
At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the fitness world. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this episode,...
Sep 30, 2024•1 hr 7 min
Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps for growth. In this episode, Gabor breaks down the five prongs of the slingshot framework and shares the behavioral principl...
Sep 27, 2024•56 min
A happy child, Kristen Butler didn’t realize she was poor until other kids in school pointed it out. As a result, she decided to change her circumstances. But after years of pushing herself to the brink of exhaustion in the pursuit of success, Kristen hit rock bottom. Forced to reevaluate everything, she discovered the life-changing power of positivity. She went on to build a global community and now teaches others how to grow sustainably by expanding their comfort zones. In this episode, Kriste...
Sep 23, 2024•1 hr
David Meltzer knows how to play to win. Having led the world’s most iconic sports marketing and management firms, he has spent his career mastering the game of business. Eager to carry on his mission of impacting over a billion people, he wrote Game-Time Decision Making. The book draws from the biggest names in sports and entertainment to uncover how to make confident decisions in high-pressure situations. In this episode, David reveals how to attract the right people, create the ideal mindset t...
Sep 20, 2024•54 min
David Meltzer was determined to get rich to buy his mom a house and car she never had. In college, he was able to use the emerging internet industry to his advantage and make over $100 million online but later went bankrupt before finding faith, kindness, and service. In this episode, David explains the mindset shifts entrepreneurs need to avoid failure and achieve long-term success. David Meltzer is the co-founder of Sports 1 Marketing, a Top 100 Business Coach, and former CEO of Leigh Steinber...
Sep 16, 2024•54 min
Even while working full-time, Hala Taha was already planting the seeds for something much bigger. What started as a side hustle, Young and Profiting podcast, quickly became one of the top business shows on Apple Podcasts. But Hala didn’t stop there. She went on to build an award-winning social media and podcast network, YAP Media. In this episode, Hala reveals her secrets for growing and monetizing a podcast. Farnoosh Torabi is one of America’s leading personal finance authorities and has become...
Sep 13, 2024•42 min
Peter Norvig was curious about getting computers to understand English, he went to his teachers, but they admitted that it was beyond their abilities. Peter dove into the complex but exciting world of AI on his own. Today, he is recognized as a key figure in the advancement of modern AI technologies. In this episode, Peter offers practical advice for entrepreneurs looking to leverage AI in their businesses. Peter Norvig is a leading AI expert, Stanford Fellow, and former Director of Research at ...
Sep 09, 2024•57 min
Mark Batterson had his sights set on a legal career, but he followed his true calling into pastoral work. Going in with a bold entrepreneurial approach, he developed a unique model combining ministry with business ventures that serve the community. Today, he leads a multi-site church that owns and operates several businesses. In this YAPClassic episode, Mark discusses social entrepreneurship and shares his best habit-making and habit-breaking techniques. Mark Batterson is the lead pastor of the ...
Sep 06, 2024•57 min
Patrick Lencioni realized they struggled with innovation because he was the only one with the “invention” working genius. This pushed him to rethink his team’s roles and align them with their strengths. The result? A surge in collaboration and creativity, proving the power of the Working Genius framework. In this episode, Patrick shares how to apply the Working Genius model to unlock your team’s full potential and foster a culture of innovation and effectiveness. Patrick Lencioni is one of the f...
Sep 02, 2024•43 min
As a young child in kindergarten, Jim Kwik was rushed to the emergency room for a traumatic brain injury that would cause him to struggle in school for many years. He even internalized the label ‘the boy with the broken brain’ until he discovered that genius is built, not born. Then, he transformed his life by mastering brain optimization and now helps others do the same. In this episode of YAPClassic, Jim shares his best strategies to rewire your brain and push past mental barriers to unlock yo...
Aug 30, 2024•1 hr
For two decades, Patrick Lencioni bounced between excitement and frustration at work. Driven to understand the root of his frustration, he discovered that while there are six types of work, he only truly enjoyed two. This insight led to the creation of the Working Genius model. Recognizing its universal value, Patrick and his team developed an assessment to help individuals and teams identify their natural strengths and focus on the work that energizes them. In this episode, Patrick reveals how ...
Aug 26, 2024•59 min
Starting as an actor in New York, Ryan Serhant quickly pivoted to real estate to make ends meet. What began as a backup plan evolved into a billion-dollar career, establishing him as one of the most successful real estate brokers in the world. In this episode, Ryan breaks down essential sales principles, including the “balls up” strategy and the “3Fs” approach: follow up, follow through, and follow back. Ryan Serhant is a real estate broker, producer, reality TV star, and bestselling author. He ...
Aug 23, 2024•53 min
Fed up with the stranglehold of the two-party system and its close ties to big corporations, Dr. Jill Stein decided to take action. She wanted to offer a real alternative to the “war economy” that puts profits before people, so she entered politics to fight for a government that cares about everyone. In this episode, Dr. Jill breaks down how the war machine controls the government. She also champions policies to uplift small businesses, such as healthcare reform and sustainable economic initiati...
Aug 19, 2024•58 min
Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence. Robert Cialdini is a top social psychologis...
Aug 16, 2024•53 min
Cal Fussman declined Jeff Bezos's offer to sell his children's book on Amazon, balking at a 50% profit split. Before long, it dawned on him that he had underestimated the power of Amazon's platform. But this blunder became a pivotal wake-up call, driving him to embrace new opportunities and stay ahead in tech. Determined to seize every golden chance, Cal now confidently navigates the fast-paced world of AI. In this episode, he shares actionable tips for leveraging AI to supercharge your creativi...
Aug 12, 2024•52 min
Despite managing 30 employees and earning $100,000 monthly from her business, Hala Taha was reluctant to leave her stable job. But once she took the leap, her company truly took off. In this episode of the Big Questions podcast, Hala talks to Cal Fussman about her entrepreneurial journey and her strategies for leveraging social media and marketing to build a top-rated business podcast. Cal Fussman is a New York Times bestselling author, keynote speaker, and master storyteller known for his capti...
Aug 09, 2024•1 hr 4 min
“Are you happy to be the president?” asked 7-year-old Cal Fussman in a letter to President Lyndon B. Johnson after JFK’s assassination. Six months later, his mother ran into their apartment, waving a letter from the White House. This profound moment revealed the power of a question, setting Cal on a lifelong journey of asking questions and telling stories. In this episode, Cal discusses the power of authentic storytelling and offers entrepreneurs actionable advice on how to ask the right questio...
Aug 05, 2024•1 hr 5 min
Dandan Zhu’s family worked as babysitters for rich folks. Determined to maximize the opportunity, she learned how rich people behaved and carved her own path to financial success. She pursued a career in recruitment and real estate, becoming a self-made millionaire before she was 30. In this episode, Dandan shares her journey, offering her best insights on earning, saving, and investing to achieve financial independence. Dandan Zhu is the founder of DG Recruit, a headhunting business, and Dandan...
Aug 02, 2024•38 min
Believing that "pressure makes diamonds," Dr. Aditi Nerurkar endured grueling 80-hour weeks as a medical resident. One day, she felt a sudden pain like wild horses racing across her chest. Thinking she had a heart condition, she underwent tests, but her doctor revealed stress as the culprit. This drove her to investigate its underlying causes. In this episode, Aditi explains the science behind stress and resilience, sharing practical strategies to manage daily pressures and improve mental well-b...
Jul 29, 2024•1 hr 15 min
Passionate entrepreneurs like Hala Taha pour their hearts into their businesses. But this often means working late hours and spending less time with loved ones, resulting in burnout. With smart strategies like regular therapy, solid routines, and task prioritization, you can channel your passion into productivity without sacrificing your mental health. In this episode, Hala shares essential tips to manage stress, boost productivity, and maintain healthy relationships while scaling your business....
Jul 26, 2024•1 hr 21 min
One day, John R. Miles came home from the gym to find an intruder pointing his own gun at him. Days later, a close friend’s suicide further shattered his world. These traumatic events forced John into deep introspection and a transformative life change. Emerging stronger, he founded the Passion Struck movement to help others find fulfillment, just as he did. In this episode, John offers actionable advice on transforming adversity into purpose and living a passion-driven life. John R. Miles is a ...
Jul 22, 2024•1 hr 4 min
Benjamin Hardy felt like a failure when his book didn’t make it to the New York Times bestsellers list, resulting in deep depression. Forced to confront his perceptions of success and failure, he realized he could drive significant positive change by focusing on progress and aligning with his future self. In this episode, Ben introduces the concept of 'The Gap and The Gain' for measuring progress and emphasizes the importance of embracing our future selves. Dr. Benjamin Hardy is the world’s lead...
Jul 19, 2024•1 hr
Determined to master her messy personal finances, Jean Chatzky immersed herself in learning all about money. She worked on Wall Street to understand investing, then transitioned to personal finance journalism. After she got fired for being too expensive, she combined her side hustles and launched HerMoney, a safe space for women to learn about finance. In this episode, Jean shares practical tips on mastering personal finance and optimizing wealth. Jean Chatzky is an award-winning journalist and ...
Jul 15, 2024•1 hr 5 min
After battling depression and finding chemical antidepressants somewhat ineffective, Johann Hari researched the deeper causes of the condition. This led to his book, Lost Connections, solidifying his reputation as a leading mental health author. He followed with another bestseller, Stolen Focus, establishing himself as an authority on focus and productivity. In today's episode, Johann debunks the myth of multitasking, offers strategies to improve our attention span, and shares powerful stories o...
Jul 12, 2024•1 hr 8 min
Ginni Rometty was often the only woman in her engineering classes. But, she was determined to excel in a male-dominated field and eventually became the first female CEO of IBM. Her trailblazing leadership revitalized the company and set new standards for women in tech and business. In this episode, Ginni shares her best insights on leadership, resilience, and the importance of being in service of a greater purpose. Ginni Rometty is the former president, chairman, and CEO of IBM. She led the comp...
Jul 08, 2024•1 hr 10 min
Despite being a successful social scientist for nearly three decades, Arthur Brooks realized that he was missing the boat on personal happiness. He decided to apply his expertise to develop a strategy for living a happier life. So he quit his job and devoted himself to the pursuit of happiness. In this YAPClassic episode, Hala talks to Arthur about building true happiness. Arthur Brooks is a behavioral social scientist with a focus on human happiness. He is the author of multiple bestselling boo...
Jul 05, 2024•1 hr 5 min
At his first sales job, Jeremy Miner sold home security systems door-to-door. But he soon saw that the company’s traditional sales scripts were ineffective. So, he changed his approach to create curiosity. The result? Clients were more interested, less resistant, and more likely to buy. In this episode, Jeremy explains the neuroscience behind sales and breaks down his innovative Neuro-Emotional Persuasion Questioning (NEPQ) model, which helps prospects convince themselves to buy. Jeremy Miner is...
Jul 01, 2024•59 min
