Branding is crucial to distinguishing yourself from the competition and setting you apart as the best choice. But where do you start? If you’re looking to create a unique, memorable brand, or want your social influence to skyrocket, you’re in the right place. In this episode, Hala Taha with the help of 99designs by Vista covers all things branding including the three Bs of branding, how to conduct a competitive analysis, what makes a great logo, the best practices to grow your following on Insta...
May 06, 2022•1 hr 14 min
Do you want to become the person you’ve always wanted to be, but can’t seem to beat out bad habits that hold you back, or form new habits that help you succeed? The leading expert on leadership and coaching for behavioral change, Dr. Marshall Goldsmith pinpoints common behavioral problems and how to overcome them to enact meaningful, lasting change. Through feedforward, the daily question process, gratitude, and 360-degree feedback, anyone can become a great leader and level up. In this episode,...
May 04, 2022•53 min
This week on YAP, author and serial entrepreneur Brian Scudamore is back to talk about his new book, BYOB: Build Your Own Business, Be Your Own Boss. Do you want to own your own business, but don’t know where to start? There are two main paths to starting your own business, blank slate and franchising. But which is right for you? In this episode, Hala and Brian dive deep into the two paths to owning your own business, discuss Brian’s new book BYOB: Build Your Own Business, Be Your Own Boss, cove...
May 02, 2022•59 min
Serial entrepreneur and author Mike Michalowicz believes that your business can run itself. Many entrepreneurs feel like their business requires their constant supervision or else it will fail. But what if your business could run like clockwork, continuing to profit and grow even while your focus is elsewhere? Imagine the freedom and possibility this would provide! In this episode, Hala and Mike talk about the seven steps to help a business run like clockwork, Mike gives advice on hiring and bui...
Apr 29, 2022•58 min
At age 18, Alex Banayan sat in his dorm room, wondering what he wanted to do with his life. He was on a pre-med path, but something was missing. Alex hit the library and started reading all the biographies of his heroes he could get his hands on, in the hopes that he could learn the secret of their success. But the advice and knowledge in the books didn't satisfy him. He knew he had to write the book he wanted to read. So, a young Alex set off to interview the world’s greatest minds about their ...
Apr 25, 2022•1 hr 5 min
Serial entrepreneur and investor Brit Morin believes the best way to get started is simply to start. And Brit would know! She’s founded four successful companies, written a bestselling book, and hosts a top chart podcast. Brit’s advice on starting and growing a business is invaluable for anyone looking to run their own business. Hala and Brit talk about the importance of market research and best practices, do’s and don’ts of branding, and everything Brit has learned on her journey. Topics Includ...
Apr 22, 2022•51 min
Brian Scudamore dropped out of both high school and college. But, at just 19 years old, Brian built a multimillion-dollar business that would come to be known as 1-800-GOT-JUNK?, the company that pioneered the industry of professional junk removal. Brian then went on to use his success to scale two more home-service brands under his parent company of O2E Brands, WOW 1 DAY PAINTING and Shack Shine. Brian attributes his success to hiring the right people, dreaming big, and being willing to fail. T...
Apr 20, 2022•53 min
What’s the key to a successful business? Whole Foods Market CEO and best-selling author John Mackey believes it lies in Conscious Capitalism. This is the idea that higher purpose, stakeholder orientation, conscious leadership, and conscious culture can transform companies and lead to long-term success. This model was hugely successful for Whole Foods. It helped them grow from a single store in Austin, TX to hundreds of stores around the US and landed them on Fortune’s “100 Best Companies to Work...
Apr 18, 2022•1 hr 14 min
The world of NFTs is the Wild West! Entering the space with knowledge and understanding is crucial to keeping you and your assets safe. Experts Brandon Hoffman, Christa Laser, Mitch Jackson, and Jerome Bethea (JB the Wizard) let us know what to consider as investors, and guide us through the legal side of NFTs. Topics Include: - Where to research and acquire NFTs - How to know if an NFT is a good investment - Defining on-chain and off-chain - Considering utility when investing - Four steps to fi...
Apr 15, 2022•2 hr 39 min
If we want to improve ourselves and build strong relationships with others, we have to start at the root of everything: human nature. Best-selling author and expert in human nature, Robert Greene believes that by understanding the drives and motivations of ourselves and those around us, we can improve ourselves and thrive. In this episode, Hala and Robert talk about the Laws of Human Nature, including The Law of Rationality, The Law of Grandiosity, The Law of Narcissism, and more. They also yap ...
Apr 13, 2022•49 min
How do you react to challenging situations and interactions? Are you able to express empathy and understanding even when you’re feeling frustrated and unheard? If so, you might have high emotional intelligence (EQ). A high EQ is one of the most important skill sets you can have if you want to thrive in and outside of the office. People with high EQ are more likely to be effective communicators, problem-solvers, and more. If you think you have a low EQ and tend to react based on your emotions, do...
Apr 11, 2022•58 min
Part two of the NFT Live Clubhouse series goes deep on NFTs for creators. In this episode, Hala, Maria, JB the Wizard, Cesar, and QuHarrison talk about the innovation NFTs brought to the art world, how artists are benefiting from NFTs financially and beyond, minting, whitelisting, gas fees, three elements you need for a successful roadmap, predictions for the future of NFTs, and so much more. Topics Include: - Innovation NFTs brought to the world/art world - Financial innovation and new business...
Apr 08, 2022•1 hr 28 min
We all want to be happy, but what does happiness really mean and can anyone achieve it? Happiness experts Laura Day and Amy Green Smith believe so, but happiness is something that must be nourished and cultivated. Being happy doesn’t mean that you won’t ever be upset, sad, or frustrated, but instead that you’ll be better able to cope with these emotions and have a better life overall. Happiness is something you practice by setting boundaries, making connections, and identifying value and purpose...
Apr 06, 2022•49 min
A couple of years ago, Stacey Smith found out that a male colleague in a similar role was making $20k more than she was. In the fashion of any true reporter, Stacey started researching the gender gap in the workplace, exploring everything from why women make less money to why there are fewer women in leadership roles. In this episode, Hala and Stacey talk about sexism in the workplace, the gender pay gap, Stacey’s book Machiavelli for Women, unconscious bias in the workplace, Machiavelli’s princ...
Apr 04, 2022•1 hr 19 min
Leading technology innovator, serial entrepreneur, industry disruptor, and best-selling author Jay Samit believes with the right tools anyone can become a millionaire. In his new book, Future-Proofing You, Jay shares the 12 truths necessary for becoming rich and never needing a job again. Sound impossible? Jay can prove that it works! Jay mentored a millennial on welfare and under Jay’s mentorship, this young man became a self-made millionaire in just one year. So, if you want to realize your po...
Apr 01, 2022•1 hr 3 min
If you’ve ever listened to a podcast, you likely know who Hala Taha is. Hala is a #1 podcaster, fondly referred to as “the podcasting princess.” On Hala’s podcast, Young and Profiting, she’s interviewed guests like Matthew McConaughey, Seth Godin, Gretchen Rubin, Jordan Harbinger, and more. In the first year of starting her business, Young and Profiting, Hala made $2 million in revenue, and on top of all that? Hala is a LinkedIn influencer with a following of over 150k. But who really is this th...
Mar 30, 2022•54 min
In 2017, Danny Casale noticed how negative and polarizing the internet was. He sat down at his computer for a couple of hours and created a humourous video animation about misinformation on the internet. This video was “Snakes Have Legs” and today has tens of millions of views. Since this video took off, Danny has been able to turn his passion into a very lucrative career. He has over eight million social followers across platforms, he’s written a book UR Special, and in 2021, he minted the NFT ...
Mar 28, 2022•1 hr 9 min
NFTs, or Non-Fungible Tokens, are one-of-a-kind digital assets that are bought and sold online. NFTs are changing the future of ownership, investment, and how we use technology. In this episode, Hala and NFT experts, educators, and creators, Ben Yu, John Kraski, Brian Esposito, and Ashley France define NFT, discuss why NFTs took off in 2021, talk about how to avoid scams, the importance of community, tips for beginners, how to stay up to date on NFTs, and so much more. This is part one in a spec...
Mar 25, 2022•2 hr 38 min
Have you ever been completely in the zone? Hours go by without you noticing, your creativity and productivity seem to be off the charts? Or you’re out for a run and your pain and exhaustion seem to fall away, and you are only focused on that exact moment? If so, you’ve been in a flow state. A flow state is a place of high productivity, creativity, and happiness. It’s when we are living in the moment, feeling and performing our best. But is this something that can be harnessed? Can we learn how t...
Mar 23, 2022•48 min
Transformational guide, speaker, and author, Kute Blackson knows that this is possible for each of us. He believes that by trusting your instincts, following your soul, and surrendering, you can find your true calling and live an authentic life. How does Kute know this? Because he has lived it himself. Kute grew up the son of a respected spiritual leader. By age 8, Kute was speaking to his father's congregations of over 3,000 people. By 14, Kute was tapped to follow in his father’s footsteps. Bu...
Mar 21, 2022•1 hr 19 min
Are you curious about starting a side hustle? Side hustles are ways to earn extra income in addition to your full-time job, and if done correctly, you can turn your side hustle into a successful career. This is how Hala Taha became a #1 podcaster and the CEO of YAP Media. Hala was working full-time at Disney when she started Young and Profiting as a side hustle. Through sacrifice, managing and maximizing her time, and hard work, Hala grew her side hustle into a multimillion-dollar business, beca...
Mar 18, 2022•35 min
Have you ever walked into a room and immediately felt uncomfortable? Or felt entirely at ease with a complete stranger? If so, you’re likely picking up these vibes from non-verbal cues. In this episode, Hala talks with human behavior experts Mark Bowden, Chase Hughes, Blanca Cobb, and Amilya Antonetti about how we can use our body language to give off a good first impression, counter measuring the reptilian brain response, how to gain authority with non-verbal cues, how to detect deception, and ...
Mar 16, 2022•48 min
Before Maria Brito was the curator, art disrupter, and tastemaker we know her as today, she was working as a lawyer in New York City. She was unfulfilled and overworked, so she quit, and made herself into a thriving innovator and entrepreneur. But, what truly changed Maria’s life were the lessons about the power of creativity she’s learned along the way. As entrepreneurs, business owners, and employees, we can not underestimate the power of creativity. Creativity is the most valuable skill you c...
Mar 14, 2022•1 hr 22 min
Persuasion is arguably the most important skill you can have. It plays a role in everything we do from negotiations and conversations to our understanding of the world through news and media. If you know how to be persuasive you can grow your business, get what you want, and even avoid being persuaded yourself. Scott Adams, most well known as the creator of the Dilbert comic strip, is a master persuader. He has spent years studying persuasion and is the author of the New York Times Best-Seller, ...
Mar 11, 2022•48 min
For the first time in history, we are being offered an alternative to traditional financial gatekeepers like governments and banks. Cryptocurrency allows value to be exchanged directly from person to person. This is one of the things that is so exciting about cryptocurrency. It truly has the potential to change how we conduct business, handle monetary transactions, store value, and so much more. Many say that cryptocurrency is the way of the future. If it’s new to you, now is the perfect time to...
Mar 09, 2022•45 min
Deepa Purushothaman knows what it feels like to be the only minority in a room. She spent 20 years working for Deloitte, where she was the first Indian-American woman and one of the youngest people to make partner in the company’s history. At the time, there was no one who looked like Deepa in a similar role. She had no one to look up to or seek advice from, so she told herself “If I don’t see it, I will be it.” And that’s what she did. When Deepa left her career at Deloitte, she found her calli...
Mar 07, 2022•1 hr 10 min
Mental health is a topic that has been taboo for decades. The stigma and shame around mental health mean many people don’t get the help and support they need and end up suffering and struggling in silence. There has been a reported increase in panic disorders, anxiety, stress, and more, due to the COVID-19 pandemic. Mental health is the pandemic that isn’t being talked about. We can no longer afford to stigmatize mental health or ignore this crisis. It is time the conversation about mental healt...
Mar 04, 2022•41 min
These days, we are constantly battling distractions. They’re everywhere. They're on our phones, our computers, and our slack channels. With our devices constantly demanding our attention, it seems harder to stay focused than ever before. Productivity experts Nir Eyal and Ethan Kross have studied the psychology behind distraction and have proven techniques to improve focus and productivity. By limiting distractions, you can increase your time and energy, and all areas of your life will benefit as...
Mar 02, 2022•41 min
Have you ever wanted to start a business, but felt like you lacked the proper resources? Good news: you already have all that you need! This week on YAP we’re chatting with Ryan Blair, a massively successful entrepreneur, author, and spiritualist. While Ryan’s accomplishments are incredibly impressive on their own, they’re even more shocking when you learn about his backstory. He grew up in an abusive household that drove him to criminal activity from a very early age, dropping out of high schoo...
Feb 28, 2022•55 min
We enter into negotiations big and small every day! Our ability to navigate these negotiations is often the deciding factor in us getting what we want or not getting what we want. But just the thought of “entering into a negotiation with someone” can be uncomfortable or even intimidating. We picture ourselves stuck in a win/lose scenario that ends with us being a winner or a loser. My guests today, the legendary Chris Voss and Alex Carter, have a very different view of negotiation. Chris Voss an...
Feb 25, 2022•48 min
