XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry. In this episode, Robert Vernick and Peter Yeung interview wine influencer Nicole Muscari ( Instagram: @grapechic ). Nicole tells Robert and Peter about her journey from a career in dance to fashion and then into wine. Having built a 23.5k+ Instagram following and launching a wine blog , Nicole has become the Private ...
Sep 02, 2020•40 min•Ep. 16
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry. In this episode, Robert Vernick and Peter Yeung interview John Jackson ( Instagram: @attorneysomm ), an attorney by day, wine drinker by night. We ask John about how he got started in wine blogging and built his 11,000+ Instagram account in less than two years. Robert and Peter discuss the methods John used to build ...
Aug 27, 2020•39 min•Ep. 15
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry. In this episode, Robert Vernick and Peter Yeung interview Taylor Wilson ( Instagram : @thiswaywithtay ) about becoming a full-time wine influencer on Instagram from a career in real estate. Robert and Peter discuss how Taylor’s mother’s love of wine inspired her to learn more about it, wine education, building an 18,...
Aug 19, 2020•41 min•Ep. 14
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry. In this episode, Robert Vernick and Peter Yeung interview Georgia Panagopoulou ( Instagram : @wine.gini) about creating digital content on social media and supporting wineries in the digital marketing space. Robert and Peter discuss Georgia’s experience with the OIV Masters of Wine Management, how she built her brand...
Aug 11, 2020•35 min•Ep. 13
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, Robert Vernick and Peter Yeung interview Amanda McCrossin ( Instagram / YouTube : @sommvivant; former Sommelier at Press Napa Valley ) about creating content on social media and telling the stories behind the wines. Robert and Peter discuss how Amanda works with wine brands o...
Aug 03, 2020•41 min•Ep. 12
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, Robert Vernick and Peter Yeung interview Charlie Fu (Instagram: @clayfu.wine and Wine Berserkers moderator: c fu) about wine collecting and the impact of social media. Robert and Peter discuss how Charlie got into wine, his engagement in Wine Berserkers, and how he uses Insta...
Jul 27, 2020•41 min•Ep. 11
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into wine, and the business of The Wine MV...
Jul 20, 2020•48 min•Ep. 10
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and then create calls to action. This epis...
Jul 13, 2020•31 min•Ep. 9
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle. In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managin...
Jul 06, 2020•40 min•Ep. 8
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode host Robert Vernick and co-host Peter Yeung wrap up their series on standing out from the crowd. This episode will focus on the evolution of brand marketing and what wineries should be doing to keep up with trends. Stay tuned to hear Robert and Peter’s thoughts on the current ...
Jun 29, 2020•30 min•Ep. 7
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, Robert Vernick and Peter Yeung continue their series on standing out from the crowd. This episode will focus on the classic business models of how brands were built. Stay tuned to hear Robert and Peter’s thoughts on the three main models wineries use for branding, what works ...
Jun 22, 2020•22 min•Ep. 6
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, host Robert Vernick and co-host Peter Yeung begin a multi-part series about how wineries can stand out from the crowd. This first episode will focus on how to use and leverage wine scores. Stay tuned to hear Robert and Peter’s thoughts about the impact of wine scores on busin...
Jun 15, 2020•20 min•Ep. 5
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. On this edition of the podcast, host Robert Vernick and co-host Peter Yeung interview Tim Marson, MW. He is the senior wine buyer at Wine.com, a website which has experienced a surge in popularity due to the Covid-19 pandemic. Tim has been in the industry for 23 years from retail, to independ...
Jun 08, 2020•28 min•Ep. 4
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode host Robert Vernick and co-host Peter Yeung interview Lauren McPhate. Lauren is Director of Sales at Tribeca Wine Merchants in downtown Manhattan. Her experience with wine began in Hong Kong where she worked as Communication and Events Manager for Ginsberg + Chan. Lauren discu...
Jun 01, 2020•35 min•Ep. 3
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle. In this episode, host Robert Vernick and co-host Peter Yeung discuss the recent change in the way natural wine can be classified. The French Appellation System has put a new system of categorization into place, meaning natural wines must be organically farmed, hand harvested, and use only in...
May 25, 2020•19 min•Ep. 2
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle. In this episode, hosts Robert Vernick and Peter Yeung discuss how the Covid-19 outbreak is impacting the wine industry and consumers. With everyone on lockdown, the landscape of the wine industry has had to adapt, and may have to evolve further, to stay competitive. Robert and Peter go in-dep...
May 18, 2020•22 min•Ep. 1
