Social Media: Brand Pages

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.

In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and then create calls to action. This episode will give you a head start and helpful tips on how to manage a brand page on social media. 

Other topics covered in this episode include:

• Claiming your real estate - getting the usernames/handles across social platforms
• Creating consistent content - you’re training the audience’s expectations based on the content you share
• Building followership - content, hashtags, links
• Who to follow and following others as an awareness strategy
• Engaging your audience - the need to not only build followership but engage and interact with your audience
• Creating call to actions - getting people to sign up, buy, or participate in actions off of the social platform
• Campaigns, giveaways, and contests - using these methods to create engagement and action
• The tradeoffs of managing the brand account in-house vs outsourced

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