To Navigate Trump’s Tariffs, Apple and Nintendo Take Different Paths
Apr 15, 2025•14 min
Episode description
Apple CEO Tim Cook has been playing the long game when it comes to President Trump’s tariffs, but his success depends on the longevity of an exemption unveiled over the weekend. WSJ columnist Tim Higgins explains. Plus, Nintendo has so far been nimble at reacting to the U.S. levies. WSJ tech columnist Christopher Mims describes how the company is adapting to get its Switch 2 game console into U.S. customers’ hands. Victoria Craig hosts.
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