Why HR Leaders Need to Create Content - with John Baldino

If HR wants to shape the future of work, it has to be part of the conversation.

At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title.

Whether you’re already posting or still thinking about it, this one’s full of honest perspective and practical advice.

What we talk about:

• Why consistency builds trust
• What “being real” looks like in content
• How leadership starts with showing up for your own voice

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🌟 CONNECT WITH JOHN
💼 LinkedIn:  https://www.linkedin.com/in/johnbaldinohr/

🌐 Website:  https://humareso.com/

📹 YouTube: https://www.youtube.com/@humareso

🎙️ Podcast: https://www.youtube.com/@humareso/streams

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/

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🎬 Workfluencer is produced by: Perceptible Studios
Learn how we can help you create content to attract clients, candidates, and opportunities at www.perceptiblestudios.com

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