Workfluencer - podcast cover

Workfluencer

Rhona Pierce: Talent Attraction & Content Strategist & Purple Acornwww.workfluencerpodcast.com
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Episodes

Building a Trusted Recruiter Brand: Andrew Lewis on Content Creation, Personal Branding, and Unlocking Career Opportunities

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for recruiters and creators who want to break free from recycled talking p...

Aug 12, 202545 min

The Cost of Speaking Out in HR with Anessa Fike

Anessa Fike has led 125+ organizations, pioneered the Fractional HR model in the U.S., and built a career by saying the things most people won’t. In this episode, she joins Rhona to break down what it really costs to speak up in HR—especially when it challenges power, calls out performative allyship, and disrupts the speaker circuit status quo. Anessa shares how she uses her privilege intentionally, what she’s given up to stay true to her values, and why she keeps going even when the backlash hi...

Jul 29, 20251 hr

Data-Driven Recruiting: How to Leverage Insights for Better Hiring Decisions with Tara Noonan Amaral

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverage technology and AI wisely, and foster strategic partnerships. Tara emphasizes the enduring value of...

Jul 25, 202519 min

How to Launch an HR Podcast, with Ashley King & Desiree Goldey

When two established HR professionals decide to launch a podcast together, what could go wrong? According to Desiree Goldey and Ashley King, co-hosts of the new Talentless podcast, quite a lot – and that's exactly what made their partnership stronger. In this episode of Workfluencer, we dive deep into their journey from recording "absolutely trash" episodes to building a mission-driven show that's already generating buzz in the talent acquisition space. If you're considering launching a podcast ...

Jul 22, 202553 min

Transforming Frontline Worker Training: From Boring to TikTok-Style Learning with Bites Co-Founder Hagai Horovitz at SHRM 2025

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He discusses the unique challenges of training frontline workers, Bites’ seamless user experience, and ...

Jul 18, 202515 min

LinkedIn Monetization & Personal Branding: How Bonnie Dilber Grew 440K+ Followers While Working Full-Time

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships. In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets between...

Jul 15, 202547 minEp. 42

How Storytelling Builds Inclusion and Community at Work with Tara Turk-Haynes

What happens when a trained playwright enters the corporate world? Tara Turk-Haynes, founder of Equity Activations and former VP of DEI and Talent Acquisition, reveals how theatrical storytelling techniques can revolutionize workplace content, build authentic community, and challenge power dynamics from within the system. In this episode, Tara shares her unique framework for finding story-worthy moments in everyday workplace situations, the difference between content that gets engagement versus ...

Jul 08, 202553 minEp. 41

How to Build Authentic Influence While Working Full-Time w/ Guest Host Tiffany Tate

What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, this...

Jul 03, 202547 minEp. 40

How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand deal W...

Jun 24, 202556 min

Content Creation While Employed: Jessica Winder on Brand + Boundaries

When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you're...

Jun 17, 202548 min

Creating Content at Unleash America with Rachel Bourne & Lydia Wu

Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and chaotic reality behind those polished recaps flooding your LinkedIn...

Jun 10, 202557 min

Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef

What happens when your newsletter becomes the unofficial therapy session for HR professionals everywhere? In this episode, Rhona sits down with Hebba Youssef, Chief People Officer at Workweek and the creator of I Hate It Here, one of the most read and reshared newsletters in the People space. Known for her honest tone and spicy memes, Hebba has built a brand that balances leadership credibility with creative chaos. We unpack what it really looks like to speak truthfully in public while still lea...

Jun 02, 202544 minEp. 35

How to Get Hiring Managers to Create Video Content - with Meghan Cantrell

When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust ? In this episode of Workfluencer , we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authentic hiring manager videos to boost skills assessment completions...

May 27, 202540 minEp. 35

How to Create Content That Gets Attention – with Mike Peditto

Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected. Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate . In this episode, he shares what it really takes to create content that grabs attention, builds trust, and gets results. We explore ...

May 19, 202552 minEp. 34

The Real Risk of Letting AI Shape Your Content, with Trent Cotton

If AI can help you move faster… can it also make you sound just like everyone else? In this episode—recorded live at Transform—Rhona sits down with Trent Cotton , HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice. They get into what authenticity really means in content creation, how to tell if someone’s phoning it in with automation, and why the messy middle —between efficiency and originality—is exactly wh...

May 16, 202531 minEp. 33

Why HR Leaders Need to Create Content - with John Baldino

If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee —to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title. Whether you’re already posting or still thinking about it, this one’s f...

May 13, 202529 minEp. 32

Trailer - Workfluencer: A Podcast Redefining Work, Content & Influence

You’ve seen their posts. You’ve shared their videos. But what’s the real story behind their influence? This is Workfluencer , a podcast about professionals who use content to challenge norms, create opportunity, and build real momentum — without needing to go “all in” as influencers. In this trailer episode, host Rhona Barnett-Pierce introduces the show’s mission and what to expect: honest, behind-the-scenes conversations with creators, leaders, and side-hustlers using content to shape careers, ...

May 03, 20252 minEp. 31

Introducing Workfluencer: Redefining How We Talk About Work

Work isn’t just what you do anymore—it’s how you show up. In this solo launch episode, host Rhona Pierce introduces Workfluencer —a podcast about professionals using content to build careers, spark conversations, and challenge how we talk about work. This isn’t just another podcast. It’s a redefinition of visibility, influence, and impact in today’s workplace. What you’ll learn: Why Workfluencer was created How content is transforming the professional landscape What to expect in upcoming episode...

May 03, 20258 minEp. 30

#29: The Future of Hiring: Why Tech Alone Isn’t the Answer

Is your team ready for HR tech? Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down. In this episode, I’m joined by Lisa Skinner , CHRO at Teamtailor , live from Transform 2025 . We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions. From assessing team readiness to designing people-first systems, Lisa shares what it takes to make tech actually work—for your...

Apr 15, 202523 minEp. 29

#28: Fake Job Applications: How to Spot & Prevent them in 2025

Are fake candidates on the rise in 2025? The rise of AI has made fake job applications more sophisticated than ever. In this episode, I’m joined by former FAANG recruiter, Stefanie Fackrell to discuss the rising challenge of candidate catfishing. Discover how AI tools, fake profiles, and interview fraud are impacting hiring teams. But instead of focusing on aggressive verification tactics that can harm diversity efforts, discover how to build genuine candidate relationships while protecting your...

Jan 02, 202545 minEp. 28

#27: How to Write Recruiting Emails Candidates Want to Read

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates. Email is more than just a communication tool—it’s a powe...

Dec 16, 202452 minEp. 27

#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use content libraries (and when to move beyond them) Measuring success without expensive tools Getting leaders...

Nov 18, 202456 minEp. 26

#25: 33% of New Hires Quit: Fix It With Better Onboarding with Amy Davies

In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs. Amy shares: - Why first impressions are crucial in employee retention - How pre-boarding sets the foundation for success - The true cost of poor onboarding practices - Practical strategies for creating an effective onboarding program - Ways to mea...

Nov 12, 202454 minEp. 25

#24: Building a Neuro-inclusive Hiring Strategy with Tameka Allen

Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse! So how can companies make sure they’re not unintentionally excluding neurodiverse talent? My guest this week is Tameka Allen, a People & Culture consultant and the founder of ModCulture, a consultancy fostering business success through neur...

Nov 04, 202450 minEp. 24

#23: Creating Recruiting Content at Conferences & Events with Mike Peditto

Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way. You'll learn: How to plan your content strategy before the event Essential equipment for quality content creation Balancing being present vs. capturing content Tips for getting quality audio at busy events Best practices for editing and reviewin...

Oct 22, 202437 minEp. 23

#22: Build Trust and Influence: PROVEN Internal Branding Tactics with Brooke Wheeler

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, and find...

Oct 14, 202430 minEp. 22

#21: Reignite Your Recruiting Career: Overcoming Burnout and Finding Purpose with Jasmine Escalera

Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down. Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives. In this conversation, Rhona and Dr. Jasmine discuss topics such as the misconceptions about career reinvention, how to overcome bur...

Oct 07, 202453 minEp. 21

#20: Why Recruiters Struggle with their own Resumes—and How to Fix It with Kamara Toffolo

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the sig...

Sep 30, 202434 minEp. 20

#19: Maximizing Podcast Appearances for Recruiting Content - Solo Episode

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing. You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your interviews Ways to transform one podcast appearance into multiple content pieces Using engagement metrics to guide your content strategy Practical tools like ...

Sep 11, 202425 minEp. 19

#18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances. RESOURCES...

Sep 04, 202456 minEp. 18
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