From $55 to thousands per client, in this episode I reveal exactly how I transformed my pricing and money mindset, and how you can too. I'm breaking down the 3 main reasons you're not pricing based on your value, plus my framework for developing a healthy relationship with money. After you've watched this episode, drop a comment and let me know: What money mindset do you need to work on? I read every single comment and love supporting this community! IN THIS EPISODE: 00:00 - My $55 to $1000s tra...
Jul 31, 2025•24 min•Season 3Ep. 2
After ten years of business coaching and working with hundreds of entrepreneurs, I've identified the exact patterns that separate my most successful 6 and 7-figure clients from those who struggle. In this episode, I break down the seven non-negotiable traits I see in every client who achieves extraordinary results - from Gabby who went from $700 to $20,000 per client in real estate, to Shaquel who built a $2 million business in just two years. I also share the five devastating mistakes I see in ...
Jun 06, 2025•38 min•Season 3Ep. 19
This episode of Work Hard, Live Soft, is all about my wealth-building journey. From MySpace designer to seven-figure business owner, I've learned a ton about managing money, and I'm sharing it all with you. Topics will include: The difference between being rich and wealthy, Why saving is crucial (even when you don't know what you're saving for), & How to make your money work for you. Whether you're making $35 per project or $100,000 a year from clients, this episode is packed with practical ...
Sep 26, 2024•29 min•Season 2Ep. 9
Ready to level up your business but not sure if you should focus on growth or scaling? In this episode of Work Hard Live Soft, we break down the key differences between growing and scaling your business. Whether you're looking to hit capacity or expand it, this episode is packed with practical tips to help you make the right moves for your business's success. Key Moments 0:00 : The importance of understanding growth vs scaling 1:15 : Defining growth and scaling 3:00 : Understanding capacity as a...
Sep 19, 2024•8 min•Season 2Ep. 8
It's time to think bigger – way bigger. In this episode, we're breaking down why 10x-ing your life is actually easier than just doubling it, and how you can make the leap into your next season. Key takeaways: Why setting 10x goals forces a complete identity shift How to live in the energy of "want" instead of just "need" The danger of good being the enemy of great Matching your desires with disciplined action If you're feeling that itch to do something bigger but don't know where to start, this ...
Sep 05, 2024•18 min•Season 2Ep. 7
If you are nervous about starting your online brand or feeling like you’re starting to drown in a sea of other experts or coaches, this is the perfect episode for you. Today we’re going to be talking about how to build massive trust and authority in a saturated market 🔥 Register for my 3-Day Build Your Brand Bootcamp to learn how you can build a brand that leads to more money, more impact, and more fulfillment. --> https://buildyourbrandbootcamp.com/ /////// Let's connect ///////// My Websit...
Aug 22, 2024•21 min•Season 2Ep. 6
Are you feeling overwhelmed in your business? Not sure what to focus on? This episode is perfect for you! I'm breaking down how to decide what to prioritize in your business so you can stop being burnt out and overwhelmed. These game-changing strategies will streamline your business and help you reclaim your time! Grab my Build Your Brand Checklist at https://builttoimpact.com/BYOB Key Moments 01:15 - The importance of building your brand in the early stages 3:15 - How to leverage relationships ...
Aug 15, 2024•11 min•Season 2Ep. 5
In this episode of the Work Hard, Live Soft Podcast, I'm sharing all of the software and tools that we use in my company, Built to Impact. I don't usually recommend specific platforms, but this time I'm going to break down everything we use, from branding and visuals to client management, sales, and communication. I'll also explain why we use each tool, how they integrate with our systems, and how you can leverage similar software in your own business - even on a tight budget. Grab the full list...
Aug 08, 2024•22 min•Season 2Ep. 2
Are you feeling overwhelmed juggling adulting and entrepreneurship? Girl, I feel you! In this episode of Work Hard Live Soft, I'm spilling the tea on my secret weapon: the adulting life spreadsheet. I break down how to manage all your adult responsibilities without losing your mind. We're talking everything from home utilities to financial accounts, insurance policies to service providers. Trust me, this system is a game-changer and you can grab my adulting spreadsheet template at https://mayael...
Jul 25, 2024•22 min•Season 2Ep. 12
In this episode of Work Hard Live Soft, we're diving deep into what it really means to build a brand. Is it something you absolutely need to be successful? As a personal brand strategist, I'm breaking down the differences between a brand and a business, and why it matters for your success. Learn about the three types of personal brands, how to infuse your personality into your brand, and why consistency is key. I'm sharing my experiences and actionable tips to help you build a brand that attract...
Jul 18, 2024•18 min•Season 2Ep. 11
If you are a new entrepreneur in 2024, this episode is perfect for you! I’m going to tell you everything I've learned in the past 15 years of growing my own business. I reveal 10 things “gurus” didn’t warn you about entrepreneurship)… and talk about what "CEO life" looks like (and it's not what is shown on social media). Links Mentioned Free Build Your Brand Checklist https://builttoimpact.com/byob Book A 1:1 Call: https://builttoimpact.com/ready The Dream Life Planner https://mayaelious.com/dre...
Jul 11, 2024•33 min•Season 2Ep. 10
In today’s episode, I'm pulling back the curtain on the dark side of entrepreneurship that's rarely discussed. I'll be sharing my own journey through the four phases of business and the challenges I faced along the way. From disappointing clients during the trial and error phase to dealing with the pressure of managing a team as a CEO, I'm revealing the raw and honest truth about the struggles of each phase of business growth. Key Moments 1:45 - Why I'm sharing my successes and the purpose behin...
May 30, 2024•27 min•Season 1Ep. 9
Want to know the secret to running a well-oiled, highly efficient team in your multi-six or seven-figure business? In this episode, I'm sitting down with my right-hand woman and Operations Manager, Twyla Adkins, to give you a behind-the-scenes look at how we keep things thriving at Built to Impact. We're diving deep into our process for: Conducting team retreats to align on vision and goals Identifying each team member's unique contributions and zone of genius Assessing team dynamics and areas f...
May 23, 2024•50 min•Season 1Ep. 8
Are you preparing for an upcoming launch or marketing campaign but feeling a bit nervous or unsure of the process? In this episode, I'm breaking down my entire system for planning and executing successful launches. Whether you're launching a new offer, product, or service - or even your entire business - this episode will provide a comprehensive framework to plan out your marketing efforts for maximum impact. Watch until the end and I’ll share with you how to access my free Five-Figure Launch Ki...
May 16, 2024•25 min•Season 1Ep. 7
What would you do if you had to start your business from scratch, with no skills and no network? 🤔 When a friend asked me this question, it took me back to my humble beginnings as a MySpace designer in 2008. I was clueless but passionate, and that drive fueled my success. Want to know the exact steps I'd take to build a thriving business from zero today? Tune into this episode, where I reveal: The most profitable skills to develop Strategies for finding your first clients How to create irresist...
May 09, 2024•17 min•Season 1Ep. 6
Have you ever felt that you’ve been doing “all of the right things” and still not seeing results? In this episode of Work Hard, Live Soft, I talk about why you’re not growing in your life & business, and how to finally create effective systems so that you can actually see the results you desire. It's time to break up with staying in the same place (or going backwards) year after year and my job is to help you find out what's standing in your way! Leave a review and let me know what you think...
May 02, 2024•25 min•Season 1Ep. 5
In this episode of 'Work Hard, Live Soft', I share my journey from entrepreneur to CEO, discussing the challenges and revelations I encountered while growing my coaching company, Built to Impact, from six figures to multiple seven figures. As a CEO, I initially focused on owning the business rather than running it, thinking like an investor instead of prioritizing the CEO's role and setting the vision and values. However, I soon realized that stepping back too much left me feeling bored and the ...
Apr 19, 2024•15 min•Season 1Ep. 4
Today’s episode is sponsored by Rebelious by Maya Elious. 😎 We’re talking about doing hard things and why working out is absolutely easier when you feel more confident! Do you struggle with discipline when it comes to your health, mindset, business or relationships? In this episode, I get vulnerable and share some of my personal desires and the disciplines I implement to achieve them. I introduce "desire declarations" as a way to gain clarity on what you want and identify the habits needed to g...
Apr 11, 2024•24 min•Season 1Ep. 3
In today’s episode of Work Hard, Live Soft, I share how I design a fulfilling life as a CEO by setting clear values, scheduling what matters, setting goals, and seeking support. As entrepreneurs, we often face anxiety, depression, and a false dichotomy between financial success and personal happiness, and I want to show you how I design a life and business that thrives in harmony with the two. Chapters: 00:10 Designing a Life of Freedom and Fulfillment 01:33 Four Pillars of Planning and Designin...
Apr 04, 2024•22 min•Season 1Ep. 2
I’m so excited to finally launch this podcast and grateful to my team for the push! During my 21-day fast preparing for Impact Weekend, I got clarity on the name and it felt so aligned. I went back to about a dozen posts over the years where I talked about a soft life and I hashtagged them #WorkHardLiveSoft so I could reference them. I created this podcast because it’s truly how I live. I believe in working hard. I’m the daughter of two immigrant parents after all. But I believe in reaping the b...
Mar 28, 2024•14 min•Season 1Ep. 1
Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she’s been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balanc...
Jan 05, 2024•1 min
