Wizards of Ecom - podcast cover

Wizards of Ecom

Carlos Alvarezwww.wizardsofecom.com
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

#195-Top 3 Favorite Books and Why Mini Series - PART 1

Today’s topic is books. Most specifically, top 3 favorite books of our previous guests from the show. A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. Listen in a...

May 18, 202225 min

#194-A White Hat Method for Growing Your Email List on Amazon

This episode has a ton of value you shouldn’t miss. Our guests, Shawn and Seth of Post Purchase Pro and author of the book The Private Label Millionaires Secret dropped all the white hat tips and tricks for growing your email list for Amazon. That’s right! Email marketing isn’t dead! Find out how they maximized every aspects of email listings for a more successful external traffic. In This Episode: [00:38] Welcoming Shawn and Seth of Post Purchase Pro in the show. [02:49] Email marketing passion...

May 16, 202251 min

#193-2022 - Q1: Progress and Sum Up with Carlos And Noemi

This episode is a joint episode with my co host Carlos Alvarez and we are happy to share our Amazon journey to everyone. We specifically talked about our Q1 experiences and what we expect and would do on Q2. Please tune in. In This Episode: [01:28] Topic is sum-up of Q1. [03:00] Calos’ sum-up of Q1 including extending to Tampa and exiting brands. [05:00] Noemi’s sum-up includes opening an agency. [08:57] Things that were expected to happen but did not and things that happened over Q1. [18:30] Th...

May 11, 202237 min

#192-The Journey From Private Label Seller to Manufacturer with Marianna Ravitz

In this episode, I had the honor to have a friend, Amazon and business expert, Marianna Ravitz. Marianna here gives us the opportunity to glimpse into what it’s like to manufacture your own brand. Find out if it’s hard work or an easy path to take. In This Episode: [00:39] Welcoming Marianna Ravitz on the show. [05:00] Marianna’s businesses. [08:30] How it’s like to have supplements as niche? [15:30] Working with business partners. [17:30] Customer service area of manufacturing. [18:38] How is i...

May 09, 202232 min

#191-Amazon SEO and Ranking - What works and what does not in 2022 with Mark Casey

How to make your Amazon brand or products stand out among 10 million sellers in Amazon? Get all the latest dibs on ranking and SEO, only from the Amazon Man himself, Mark Casey. Mark shares nuggets after nuggets and tips after tips on the best ways to rank and that includes the science behind all the marketing hot and what not. It's the greatest 30 minutes episode you would not wanna miss. In This Episode: [00:49] Welcoming Mark casey on the show. [01:20] Why this topic? [02:20] The things that ...

May 04, 202230 min

#190-The Difference Between Building a Business and Building a Company with Dillon Carter

You’ve built your business successfully, what’s next? There is more to the difference between building a business and building a company aside from just being a legal entity. Are you comfortable taking a month off from your business and running smoothly without you? Do you have an impact on society by helping others? Do you pay yourself a comfortable salary but you are more focused on equity? If the answer is yes in all three, you are definitely building/built a company. Find out more in this ep...

May 02, 202248 min

#189-From Ecommerce Seller to Agency Owner with Michael Maher

You don’t need a business background to serve and help people. That is what it has been for Michael, the founder of Cartology. Helping sellers have freedom to live their lives with the agency’s passion to serve people. Learn what serving meant and look like through an agency’s point of view. In This Episode: [00:32] Welcoming Michael Maher on the show. [00:45] Ecom seller to agency owner. What is the importance in talking about this? [01:24] Who is and what does Michael Maher do? [15:05] Shiftin...

Apr 27, 202251 min

#188-How to Test Your TikTok & Facebook Ad Creative Like an Elite Media Buyer with Will Perry

I guarantee you, this episode will blow your mind as it does mine. Testing your TikTok and Facebook ads creatives like an Elite Media Buyer is an episode you must not miss. Will Perry has tons of tips you thought you knew but did not. Level up your testing skills in 4 steps shared in this episode. In This Episode: [01:11] Will Perry on the show. [02:00] The goal of this episode. [03:00] Who is Will Perry? [13:21] Hiring a copywriter. [15:57] Where to get the best copywriters? [18:00] Importance ...

Apr 25, 202249 min

#187-Non PPC Skills That Makes You Better at PPC with Michael Erickson Facchin (PPC Den Podcast)

Owning a business and killing it definitely needs you to be skilled at it. But what if you aren’t business skilled or you lack credentials? Can you still nail a business? Can you nail a PPC? There’s probably skills or things that you are good at that will be useful in your PPC, right? Here’s an episode where I co-hosted with Michael Erickson Facchin of PPC Den where we discussed non-PPC skills that help our PPC. How going to the gym and love for music helped Michael with his PPC? As skeptic as i...

Apr 20, 202239 min

#186-Vegas Licensing Trade Show & Invitation to Attend with the Fellow Wizards

This is another solo episode and an episode I’m excited about to share an awesome opportunity to attend a private event at product licensing trade show in Vegas. I’m also sharing dibs on Paul Miller’s presentation on Product Licensing for FREE and dibs on an invite-only event opportunity happening in Vegas plus a lot of bonus. This is a one of a kind opportunity to differentiate a product from another by product licensing that I don’t want you to miss. In This Episode: [00:45] Potentially enhanc...

Apr 18, 202227 min

#185-Product Research for Amazon FBA in 2022 with Izabella Ritz - PART 2

As promised, here’s the 2nd part and continuation of our episode with Izabella Ritz where we tackle Product Research for Amazon FBA in 2022. This episode is nuggets after nuggets that you would not want to miss a second of. Izabella drops pro tips for us all whether you are a newbie or not. So listen in and ready your pens and notepads. In This Episode: [00:20] 2nd Part with Izabella Ritz [00:40] Next step is branding [02:30] The variations [05:50] testing [09:00] Prioritizing listings [10:10] S...

Apr 13, 202232 min

#184- 3 Opportunities I am Saying NO to So I Can Say YES to My Brands Success.

According to Steve Jobs, People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. Today is a solo and short episode. It’ll be just you and me and I’m sharing you 3 opportunities iam saying NO to so I can say yes to my brand's success. Learn the importance of successfully saying no to a lot of things to focus on more important things. Not every opportunity can lead you to succes...

Apr 11, 202214 min

#183-Product Research for Amazon FBA in 2022 with Izabella Ritz - PART 1

Doing product research right with Izabella Ritz. She gave the most straightforward yet extensive tips and tricks to a successful product research every seller shouldn’t miss. And because not every product you launch succeeds, she tells us when to stop selling that product and start over a new one using the latest resources and validating data. All you need to do now is sit back, relax and enjoy the show. In This Episode: [01:10] About Izabella [06:10] Learning from teaching. [10:54] Selecting th...

Apr 06, 202238 min

#182-5 Benefits to Buying a Premium Domain for Your Next Private Label

Today is a solo episode and I’m sharing with you the importance of getting your own premium domain name. Other than building your reputation through the domain, I’m sharing my own thoughts about how worth it to invest in it. As Amazon evolves and the need to have external assets, sites, and its importance increases, the importance of having a premium domain in my opinion is going to significantly go up. In This Episode: [02:05] What is a Content Authority Site? [03:40] Your brand name [07:40] Wh...

Apr 04, 202217 min

#181-Why Goal Setting is Not Enough - Tips for Effective Planning from A War Planner with Amy Wees

A goal properly set is halfway reached, but goals can only be reached through a vehicle of a plan. In this episode, we dive deep into effective planning for success. Before you can achieve anything in life, you have to know what you want, decide what’s important , set goals and plan to achieve it. All these are part of effective planning including your daily schedule and delegating chores to other people. Listen in and learn from the planning expert, Amy Weese. In This Episode: [00:28] Today’s t...

Mar 30, 202257 min

#180-The State of PL, the Secret Sauce and Content First with Mike Jackness

Learn the basics of content-first approach from Mike Jackness. In this episode, he shares in a no holds barred talk a walkthrough of his latest soon-to- aunch project that is content-first approached. Listen in and decide for yourself if this approach is right for you and would probably help you have more efficient direction for your new PL. In This Episode: [00:25] Welcoming Mike Jackness on the show. [05:20] The QR code [09:05] What does Content First Approach mean? [13:10] Timeline you should...

Mar 28, 202255 min

#179-How To Launch A Brand On Amazon FBA in 2022 with Adam Heist

This episode is a must listen to episode you wouldn’t want to miss. Adam Heist will be sharing his 8 Frameworks to successfully launch a brand on Amazon FBA this 2022 that is as good as your guide to launching. We will dive deeper into which area of the business you should pay more attention to. So buckle up and enjoy the show. In This Episode: [00:55] Welcoming Adam Heist on the show. [03:20] 8 Frameworks and how Adam came up with it. [08:46] Start with the customer first. [11:45] Find somethin...

Mar 23, 202254 min

#178-How to get the Attention of Influencers and Increase the Likelihood that They will Want to Work with You

Today is a solo episode, just you and me sharing my thoughts and experiences about engaging influencers to support and advertise your brand. Some recent validations I’ve had surrounding how to get the attention of Influencers and increase the likelihood that they will want to work with you. Working with Influencers can put your products on top of page 1. It is extraordinarily powerful if you work with the right influencers. In This Episode: [00:20] Solo episode [02:10] How valuable working with ...

Mar 21, 202219 min

#177-The Benefits of A Trademark with Rich Goldstein

If you are a Private Label seller, Trademark is the most important thing you need to secure for your very own protection. This episode is solely dedicated to everything about Trademark, its importance, the process, and everything you need to know. Trademarks will help you protect your brand, your customers and your business. Rich Goldstein of Goldstein Patent Law will walk us through the process of trademark and why you shouldn’t do it on your own. In This Episode: [01:05] Welcoming Rich Goldste...

Mar 16, 202239 min

#176-How I Would Begin Selling Private Label Amazon Today if I "Only" Had 3 Thousand Dollars

Trigger Warning Issued: This topic can raise eyebrows and trigger a debate to those who've been there and done that. I’m sharing my pre-pandemic, post-pandemic and latest nawer to the question ‘ How much money do you need to start an Amazon business?’ I’m also sharing some fixed cost for the products based on my very own unbiased experience. My goal and hopes in sharing this is to help you shape your approach towards Private Label and cut through the noise in social media and outdated advice but...

Mar 14, 202225 min

#175-Best Practices for a Successful Networking Strategy with Tim Jordan

Today in this episode, we are going back to basics. This topic is the make or breaker of any business, networking. Because no man is an island. In here we also learn that networking is collectively learning, you learn the more you communicate. So, it’s all beneficial. Aside from getting into the essentials and importance of networking, we tackle the very etiquette of it regardless of your level of introvertness or extrovertness because networking is the beginning of trust and long term relations...

Mar 09, 202232 min

#174-The 9 Ps of Profitability a Playbook for Increasing Profits

I'm so stoked to be having Today on the show, a guy whose presentation was a mega hit during our recent Online Sellers Cruise. A very experienced young man, CEO of Brain Power Agency, Camillo Parra. You wouldn’t want to miss a second of this episode cos every word is a golden nugget. Without further ado, 9Ps of Profitability for Increasing Profit. In This Episode: [00:28] Welcoming Camillo Parra, CEO of Brain Power. [04:15] Who is Camillo Parra? [13:28] Growing without making Facebook the primar...

Mar 07, 20221 hr 3 min

#173-How to Use Amazon Product Opportunity Explorer And Evaluate Brand Market Click Share with Liran Hirshkorn

It’s a pleasure to have our guest, Liran Hirshkorn walk us through the ins and outs of Amazon Product Opportunity Explorer. POE is a tool that serves and helps sellers analyze their products by data insights it gathers. Liran also shows us through video presentations the demands for new product ideas and niche opportunities. Other than POE, we dive deep into evaluating brand market click share. So, be informed! Tune in cause you wouldn’t wanna miss a sec of informative nuggets. In This Episode: ...

Mar 02, 202248 min

#172-Paying Too Much for Software? Staying Lean, and Two Reasons Why I am LOVING DATA DIVE.

Today is a solo episode and another opportunity to share some personal preferences that helped me and I know would be beneficial for you too. Today’s topic is the monthly bill for my software purchases, staying lean in marketing stocks software and my current favorite software, Datadive. If that all-Caps in the title doesn't say enough how much I recommend and love it, I don't what does. The inspiration for this episode is from my recent struggle on hunting for the best insurance plan for my fam...

Feb 28, 202217 min

#171-How to Stop Wasting Time and Start Working Smarter: 7 Tips on Focusing on Your Strengths with Noemi Bolojan

Today, I’m riding solo and more than grateful for the chance to share my thoughts to all of you, listeners. Do listen in as I share some tips and golden nuggets from my self-discovered journey as an entrepreneur. If you are someone struggling to find enough time to get anything done and constantly spinning your wheels trying to do too many things at once, this episode is for you. It’s time to discover your own strength to be a more productive and efficient you. Links and References: Wizards of A...

Feb 23, 202211 min

#170-Two Podcasts You Should Subscribe to Now and How One of them Has Already Impacted My New PL Brand

Today is a solo episode and I’m very much thrilled that I’m sharing my 2 current favorite podcasts that I’d say inspires my new PL. One of which caused me to revisit the strength of having a strong off-Amazon presence and the other one is a must-listen to for all PL sellers. I’d also like to take this opportunity to thank you all, our listeners for sticking with us, me and Noemi. Your feedback inspires us. Keep them coming! In This Episode: [00:18] Solo episode to share my 2 favorite podcasts. [...

Feb 21, 202218 min

#169-Amazon Listing Optimization Checklist

Today, it’s just you and me and I humbly and excitedly share with you, based on experience how a highly optimized listing can help you in your conversion. I have recently made changes or revisions to my listings and I have seen 20% increase in sales. So, I dedicate this episode solely on the tips and tricks made that helped me gain and convert. This episode is also to help you see the need to pay attention to your listing and optimize them . In This Episode: [02:18] What is Amazon listing? [04:1...

Feb 16, 202213 min

#168-Discovering Amazon After Being Hit By a Bus - I am Inspired by How this Power Couple Defies the Odds

This episode happened to be a Valentines Day and there's no better guests to have but a power couple that defies all odds and hardships before stumbling into Amazon and made it. Listen in as Danan and Jade share how being broke brought them into selling and later on became successful Amazon sellers. Can you start an Amazon with little to no capital? Danan and Jade did 10 years ago. Tune in to find out how. In This Episode: [00:30] Welcoming the power couple, Danan and Jade on the show. [01:10] W...

Feb 14, 202249 min

#167-What Does it Look Like to Start Selling on Amazon in 2022 with Manoj Harpalani

This isn’t a beginner’s guide to PL but we’ll hear what starting your PL in 2022 looks like from a newbie and advice from a newbie’s perspective. Let’s hear it from Manoj who bravely pursues his Amazon goals despite the changes and challenges we are in and inspiring us this Q1. In This Episode: [00:27] Welcoming Manoj on the show. [01:00] How Manoj decided to start his PL with financial background

Feb 09, 202233 min

#166-Theory Versus Practice When it Comes to Learning, Workshops, Working in Public & My New Niche

It’s just you and me cos I’m riding solo on Today’s show as I excitedly share with you my learning these past months as pertains to Ecom business and how it is going to shake the future of Wizards of Ecom. Today's topic is about Practical vs. Theory and working public. Tune in as I share some new things and possible changes in WOE. In This Episode: [01:45] What inspired this episode's topic? [03:50] Practical VSvs. Theory. [09:20] Ways you may practice practical knowledge. [14:50] Working in pub...

Feb 07, 202231 min
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android