Wizards of Ecom - podcast cover

Wizards of Ecom

Carlos Alvarezwww.wizardsofecom.com
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
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Episodes

#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon

Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn’t think of anyone else to do discuss this best but the Destaney Wishon of Better AMS. A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode. In This Episode: [00:30] Welcoming Destaney of Better AMS once again in the show. [01:35] Why the topic of strategic segme...

Feb 02, 202235 min

#164-The State of Shipping from China with Burak Yolga

Since the pandemic, we have not seen a slight positive change in the state of manufacturing from China. Most of us have had this dilemma of delayed shipment and higher shipment costs. The question is, do we have an alternative? Because if the answer is no, then this episode might give you the slight dibs of what is coming in for China manufacturing this coming week. In this episode, we tackled what could be the cost of shipping like this year and things you should understand and do to ease the l...

Jan 31, 202241 min

#163-How to Start Your PL Business with an Exit in Mind with Greg Elfrink of Empire Flippers

Though exiting a business is not something a business owner thinks about on its launch, it should always be considered no matter how dear and precious they are and in this episode you are learning why. Also in this episode we are rather leaning to exiting gracefully by engaging the right people. Selling your brand might also turn out to be your best business financial decision, find out how. So join me as we embrace exiting with mindset that you are rather gaining than losing. In This Episode: [...

Jan 26, 202243 min

#162-How a TikTok Influencer Grew Her Channel to Over 1 Million Subscribers & How You Can Work with Her

With TikTok being the fastest growing and most-used social media app, a lot of Influencers, creators and even sellers had been using the platform during the past year. Today, we discussed how to be a TikTok influencer with an influencer herself, Gracey Ryback who turned her passion in sharing good deals to a profitable niche on TikTok. I had the honor to understand from her how to grow a Tiktok account and what it is like to work with brands and sellers to feature a product over a TikTok video. ...

Jan 24, 202244 min

#161-Influencer Marketing For Your PL Brand, With Noemi Bolojan

Today is a solo episode and is something near and dear to my heart as I am an instagrammer myself before actually starting my Amazon journey. That said, I have quite the background and I’m gladly sharing with you how Influencer marketing via Instagram works. If there is one platform that you’ll find easy to market your products, it’s Instagram. I’m gonna share with you tips on how to stress-free influencer marketing. to get So sit back, relax and tune in! In This Episode: [00:28] Influencer mark...

Jan 19, 202220 min

#160-Why External Traffic & Amazon DSP Should Be Prioritized by Brands on Amazon

In this episode, we are going to talk about something brands shouldn’t ignore and should prioritize if they want a more profitable business and that is DSP and external traffic. Let's hear it from digital marketing expert, Vitali of Profit Whales why DSP and external traffic should one of your priorities and how it is one of the most fundamental ways of maintaining a strong position within Amazon and building your profits. In This Episode: [00:31] Welcoming Vitali, CEO of Profit Whales on the sh...

Jan 17, 202236 min

#159-How to Find Your Authentic Voice with Sou Bounlutay

The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let’s learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself. Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find your authentic voice. In This Episode: [00:27] Welcoming Sou Bounlatay in the show. [00:41] Sou shari...

Jan 12, 202234 min

#158-The Key to Sourcing Your Next Profitable PL from Mexico

Following previous episodes where we’ve talked about the possibilities and options other than China manufacturing, is the viability of Mexico. In this episode, we are joined by Omer Dar to educate us how viable it is to consider Mexico as a manufacturing source for your next PL. As we experience difficulty moving our products from country to country these past years, we look for more options but other than proximity, communication and cost of production and logistics is a huge thing to consider ...

Jan 10, 202244 min

#157-Amazon Seller Financing: How To Scale Your Business With Good Debt with Alexandra Ramírez

Debt isn’t always bad. Though most people would raise their eyebrows when they hear it and it’s viewed as primarily bad, there are good debts that can actually help your business scale up and get higher ROI overtime. Let’s get to know Sellers Funding, an all-in-one financial solution platform designed to help sellers grow and scale up their businesses. This episode is all about educating sellers how taking a loan looks like and understanding how to scale up their business with a good debt. So jo...

Jan 05, 202223 min

#156-How Amazon Editorials Impact Buyer Search with Eric Suddarth of Seller Rocket

When a buyer isn’t familiar with the product he’s looking for, a recommendation sure helps him get decisive and that is what Amazon editorial recommendations is for. If it is beneficial to Amazon buyers, it definitely is to sellers. Now the question is how do you rank the editorials? That’s right! Ranking is everything at Amazon. Find out more in this episode as we warm up 2022! In This Episode: [00:29] Eric Suddarth of Seller Rocket on the show. [01:50] What is Seller Rocket and What is Amazon ...

Jan 03, 202239 min

#155-Top 4 Favorite Books and Why with Noemi

For the whole year and the past 154 episodes, we always ask our guests their favorite books. Today, I'm sharing mine and wrapping the year up with my Top 4 favorite books that helped me a lot in my Amazon business and I hope they'll inspire and like I did. Without further ado, join me and welcome the new year inspired and motivated! In This Episode: [00:20] Noemi riding solo [00:58] 4 books that helped me as an Amazon seller. [01:30] How to Win Friends & Influence People [03:38] The E-myth R...

Dec 29, 202111 min

#154-12 Biggest Lessons Learned in 2021, and how to Execute on them in 2022 - Part 2

Each year we end with a few good lessons and start with new ones that we’ve learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we’ll carry over onto 2022- Part 2 in regards to Amazo...

Dec 27, 202138 min

#153-What To Know About Sourcing Products From The USA

We are down to our last 3 episodes for this year and as promised, we will bring you topics that will be beneficial for you and will make you consider and excited about next year. So Today, I have with me no other than my co-host, Carlos Alvarez to help me dive into a topic that is dear for both of us as we are both embarking on this journey of sourcing in the US. Since the topic is sourcing and manufacturing in the US, this is not to encourage you to ditch your China manufacturing but to give yo...

Dec 22, 202148 min

#152-12 Biggest Lessons Learned in 2021, and how to Execute on them in 2022 - Part 1

Each year we end with a few good lessons and start with new ones that we’ve learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we’ll carry over onto 2022 in regards to Amazon busine...

Dec 20, 202138 min

#151-Failure is Success: Fail Fast, Fail Forward - Part 2 with Noemi Bolojan

We are back on the 2nd part of our 3-part Fail Fast, Fail Forward series. Though these are based from my personal experience, these experiences that I’d say are valuable and gladly sharing with you helped me be the better version of myself for my business. Failing forward is a skill set an entrepreneur should acquire. So this series is also about overcoming failures and creating a more resilient business. Get hip and tune in! In This Episode: [00:25] 2nd part of 3 part Fail Fast, Fail Forward Se...

Dec 15, 202122 min

#150-The Compound Interest of NOT getting a Mold

This is episode 150 and it is a pretty significant milestone for me, Noemi and our team. You inspire us to keep doing this and with that, I’m going to guarantee this last few episodes before the year ends will be all nothing but beneficial to you and your business. Today's topic is inspired by a question raised on my recent paneling engagement and that is what are the things we do in 2021 that worked really well and what in our opinion would not be working in 2022. So here, in my opinion is some...

Dec 13, 202119 min

#149-Failure is Success: Fail Fast, Fail Forward - Part 1 with Noemi Bolojan

Today it’s just you and me, Noemi and today’s episode is a topic not talked about a lot. Failure. Failure is always part of our success and the reason why I wanted to share this list with you is because it has become a learning opportunity for me and my business and I hope it will be yours too because failure simply means there is something more to be learned or another direction to be taken. So let this be something a newbie ponders and learns about. In This Episode: [00:30] Solo episode sharin...

Dec 08, 202137 min

#148-Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic

Down to a few more episodes before the end of the year and here we are sharing probably the best episode to end it, TikTok for sellers. As we all are aware by now, TikTok is a versatile viral platform that supports not only creators but brands and businesses as well. In this episode, we are joined by Lazar Zepinic of Sellers Alley and I guarantee you no less that you will get the latest dibs on TikTok for sellers that will get you all excited as I do. You’ll never want to miss a second, so liste...

Dec 06, 202147 min

#147-Strengths Based Leadership: Qualities of A Good Leader with Michael Pinkowski

Identifying your strengths and the importance of strategically using them to your advantage will make you a better you and a better leader. Find out more about it on this episode with Michael Pinkowski. This episode is all about positivity and finding one's strengths whether for you or your people because knowing your own can help you know and appreciate others’ and that is what strengths-based leadership is about. Strength-based leadership can also increase team productivity and engagement. Lea...

Dec 01, 202155 min

#146-Rebates and Search Find Buy are Dead, Now What?

Today is another solo episode and I’m gladly sharing with you my thoughts about the hottest topic everyone has been buzzing about, the new Amazon Terms of Service. I’m also sharing a road forward for ranking and solidifying profitable success on Amazon. Amazon has been clear and direct with this new TOS that search find buy and rebates are against the rules, now what? First, let’s look back and figure out the possible causes that lead to these new rules and then we’ll discuss the possible sancti...

Nov 29, 202129 min

#145-Amazon SEO: Top Amazon Listing Optimization Guide with Daniela Bolzmann

Not everyone wants to be on the top, but there is some place you should be one, it’s your Amazon listing. A top-notch product needs a top-notch optimized listing. In this episode, we’ll be sharing what it takes to top-perform your Amazon listings. What should you invest in to optimize your listing? Here’s a guide to make it easier for you to reach the top if you are having trouble getting there. Listen in and learn! In This Episode: [00:42] Welcoming Daniela of Mindful Goods. [01:34] Amazon list...

Nov 24, 202144 min

#144- How an Amazon Seller Achieved Influencer Status Defying all Odds

I'm so honored and pumped up to welcome the most inspirational guest I had by far, Natashia Mensah. This episode is inspirational enough to make you want to start your Amazon business right away if you haven’t yet or hone your skills to be an influencer if you’re one who thinks you don’t have the skills and time for it. There’s no stopping when you have reasons and there’s no reason that can stop you once you put your mind to it. I’m super inspired that I want to leave this intro short and let y...

Nov 22, 202144 min

#143-Supply Chain Management: How to Prepare for the Chinese Supply Chain Crisis with Steve Simonson

It’s not a secret there’s been a global supply chain disruption due to the pandemic. Most business owners, myself included, are affected by it. While some have already engaged secondary supply chains in other countries, we are here to discuss how we should prepare and manage this China supply chain crisis. In this episode, we’ll see both sides of the situation and our options. Given what’s causing this supply chain disruption is not only due to global pandemic, our businesses should be resilient...

Nov 17, 202154 min

#142-My Opinions on "Amazons Rule Changes" Regarding Ranking Methods

Today I’m riding solo and I wanna talk about something uncertain that is causing a bit of a scare to all Amazon sellers including myself. This unofficial form that was released, if it becomes official, will surely stir-up and affect our rankings. The question now is, are we ready? Over the years, rules change and we eventually have to adapt to it. This episode, as we talk about the possible changes, we will also talk about how you could possibly crush it through. These rules may negatively impac...

Nov 15, 202127 min

#141-How To Hire Talent To Scale Your Amazon Business with Yoni Kozminski

No man is an island. This phrase applies not only socially but in business as well. Having been new to this experience of hiring an assistant and professionals to help me with my business, this topic is so fresh to me and I hope this helps you see things differently with help vs. doing everything on your own. I couldn't think of anyone more suited to discuss hiring or staffing than our guest today. Yoni enthusiastically shared with us everything you need to know about hiring. Who you should hire...

Nov 10, 202146 min

#140-An Amazon Insert Card Strategy Helping Grow My Followers on Amazon

You should know by now that growing your Amazon storefront followers helps big time in conversion. That being said, I’m pretty sure a lot of us have tried tactics, including black ones in an attempt to convert more. In this episode, I’m gladly sharing an insert card tactic that for me is a white hat and would help you grow your Amazon followers like it did mine. So, stay tuned. In This Episode: [00:20] It’s a solo episode [00:54] An insert card tactic I'm sharing. [01:50] What is white hat and h...

Nov 08, 202117 min

#139-How To Diversify and Mitigate Your Risk as an Ecom Seller with Aleksejs Leal

In this episode, we are joined by a 4th-timer guest and WOE podcast co-host, Aleksejs Leal, to talk about something important that is less talked about, diversification and mitigating risk. We’ve caught this topic from his previous guesting and thought to have him back to dive deeper into it. How diversification helps your business grow? When is the right time to diversify? Why does it matter to mitigate risk? How to be successful in mitigating risk? These are only a few of the questions Aleksej...

Nov 03, 202147 min

#138-How An Easy to Copy UGC Workflow Will help me Crush it with Amazon Live Video and Posts.

Today, it’s just you and me and I’m excited to share something that will gain you more followers on Amazon. Listen in as I will give FREE access to a user generated content workflow that will help you crush your Amazon live post and videos. In This Episode: [01:40] Access FREE workflow [02:25] The basis of this workflow. [04:50] Simple email that attracts. [05”20] Off-Amazon email review request. [11:50] Tip in copyrighting in user generated content. [14:54] How is this helping in Amazon busines...

Nov 01, 202118 min

#137-How to Prepare Your PPC Campaigns for Q4 with Gabriel Caceros of Better AMS

I couldn’t think of anyone better to discuss today’s topic than Gabriel Caceros of Better AMS. Gabriel being an Amazon advertising expert, will share with us his knowledge on a very timely topic that is Q4. If you are one of those who thought that Q4 isn’t working or everything you did to prepare for Q4 isn’t profitable, this episode is for you. I guarantee you’ll pick up big nuggets of tips, tricks and everything in between to get you ready for your next Q4. Things such as the best time to up y...

Oct 27, 202152 min

#136-A USA Based Factory Ready to Launch Your Next Private Label

In this episode, I’m so stoked to share with you about my recent trip to a Boston based factory that will give you some serious goals to go local. I'm gonna share how this tour has impacted my approach towards sourcing private label products primarily from China. The goal of this episode is to challenge your China-first-approach when it comes to PL and introduce you to a factory that has low MOQs, great pricing, USA based and could potentially be the factory that launches your next PL. In This E...

Oct 25, 202121 min
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