Wizards of Ecom - podcast cover

Wizards of Ecom

Carlos Alvarezwww.wizardsofecom.com
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
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Episodes

#135-Ask Better Questions to Get the Results You Want: Newbie Mistakes and Advanced Tactics for Ecom Sellers with Anthony Cofranesco of PickFu

In Today’s episode, we are diving deep into split testing with PickFu’s Industry liaison, Anthony Cofrancesco. As one of the leader in the feedback platform game, PickFu will share with us what split testing is, how and when to use it and why you should invest in it. If you have been doing split testing and you feel that it’s not working, this episode might just have the answer to all your doubts about it. Common mistakes split testers make, the right questions to ask, and some tricks you should...

Oct 20, 202143 min

#134-Why Building Your Brand Voice Can Increase Your Amazon Sales

One of the topics that is fascinating is psychology. Applying psychology into building brands and creating something with great psychological effect to your target audience is a brand voice. Your brand voice is your direct way to communicate with your audience. Let’s all learn more about it and how it can help increase your Amazon sales and with us Today, an awesome writer and brand voice expert, McClain Warren. In This Episode: [00:30] Welcoming the owner and founder of Write Buzz, McClain Warr...

Oct 18, 202136 min

#133-Work on Your Strengths, Not Your Weaknesses with Noemi

Today I’m riding solo as I share with you the things that are purely based on experience as a newbie in the business world and my perspective on things that helped me adapt and kept helping achieve success. In order to succeed, one needs passion but being passionate about something does not mean success all the time. There has to be a focus on what to be passionate about. And that I will discuss and elaborate on this show. So chime in as I I hope this episode will help you one way or another. In...

Oct 13, 202121 min

#132-How to Become a Successful Amazon Seller with Marc Furmanski

In Today’s episode, we have a second timer and fellow wizard, Marc Furmanski. Because he was such an inspiration on his first guesting on the show, episode 100, Iam so honoured to have him back. If you haven’t listened to it, now is the time and you’ll know what I’m talking about. How to be a successful Amazon seller? A question that you probably asked when you were a newbie. Probably searched the web for an answer. This episode has been nothing but an inspiration so tune in as Marc inspires us ...

Oct 11, 202138 min

#131-Amazon Posts: A New Avenue for Social Media + Online Retail with Barbara Boschen

Amazon proving that it can’t be left behind by trend, Amazon post was introduced for sellers to create content that is view-worthy for the buyers and for buyers to easily browse specific brands and categories via brand feed. That makes Today’s episode all about Amazon Post. In this episode, we have Barbara Boschen of CoMerchant to share about Amazon post and all its possibilities of how it could be the next avenue for social media and online retail at the same time. We’ve dive deep into engageme...

Oct 06, 202145 min

#130-What is Amazon DSP and Should Your Brand be Using it with Joe Shelerud

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today. We’ve talked about Google ads. We’ve talked about Facebook ads. We’ve talked about PPC ...

Oct 04, 202138 min

#129-Most Important Questions To Ask Before Hiring A 3PL with Aleksejs Leal

When you are a newbie, 3PL is probably not your top priority in terms of budget and probably think you can do everything by yourself but as your business grows, you’ll eventually venture to hiring manpower, and hiring 3PL. If you are in the process of it or new to 3PL, this episode is for you. We’ll hear the most important things you should know and expect when hiring a 3PL company. In this episode, you will know the right questions to ask, what to expect and understand your expectations from a ...

Sep 29, 202156 min

#128-Best Practices for Hiring an Amazon Marketing Agency with Kieth O'Brien

Running an Amazon marketing agency myself, it’s never easy but it is something fulfilling as you know you are sharing your knowledge as well as helping sellers sell and grow their businesses but what does it take to handle a marketing agency? What can marketing agencies do for your accounts? Marketing agencies allow you to have more time to focus on other aspects of your business. In this episode, we have a second-timer guest, Keith O’Brien who shared with us the best practices for hiring a mark...

Sep 27, 202134 min

#127-Are you willing to pay the piper: Optimizing Your ACoS with Elizabeth Green

Understanding ACoS is tricky and takes a lot of trial and error. In this episode, we are diving deeper on what influences the numbers in your ACoS and what you should probably try to get on top or maintain your ACoS. And what better way to be in-depth with ACoS is of course Keywords. Get your calculators ready cos this is all about the numbers. The data, the budget, the ranking and everything in between. All juicy topics you wouldn’t want to miss. In This Episode: [00:30] PPC strategist and foun...

Sep 22, 202143 min

#126-How Global Wired Advisors Helps Brands Make More Money When They Exit

In this episode, we are diving deeper into Investment Banking. Selling a business is nothing new to business owners especially in Amazon. For whatever reason you are letting go of a business, you need to know if your business is ready to sell and its value is fully maximized. Chris and Joe of Global Wired Advisors will walk us through how their company handles cases for both business owners and buyers. Aside from our main goal to learn how a business can exit profitably, we are getting educated ...

Sep 20, 202142 min

#125-You've Got a Private Label? Here's How To Affiliate Market It. With Nate McCallister

Here for the 2nd time in the show, an empathetic blogger, founder of EntreResouce, a pro marketer and affiliate marketing genius, Nate McCalister and he’s here on repeat to talk about a rarely considered form of sales source and an evolving marketing strategy, Affiliate Marketing. They say you can’t hit two birds in one stone but in this episode, we will dive deeper into affiliate marketing and all the good stuff an affiliate marketer needs to know and an Amazon private label seller could benefi...

Sep 15, 202140 min

#124-How Two Amazon Mega Sellers Dealt with Three Failures in Their Amazon Businesses

It’s always great to talk about what makes us successful and things that helped us make it and we can’t exclude the failures and problems that helped us grow. So, in this episode, we are talking about success in regard to failure and setbacks. As they say, you learn more from failure than success. So, let’s dive into failures Jamie experienced and learn from them. As every success story includes failure, we’ll tackle how to get through it, the challenges of bouncing back and how well you might b...

Sep 13, 202142 min

#123-Amazon Account Health Check: 7 Ways to Improve Your Account with Vanessa Hung

Though the title says 7 ways to improve your account health, I guarantee you that in this episode, it isn’t all there is to be excited about as Vanessa shares with us her seemingly limitless knowledge in taking care of your account health. From preventing mistakes to solving Amazon account issues. You wouldn’t want to miss a second in this episode with all the juicy nuggets Vanessa imparted to us. Listen in to her advice and get the latest dibs on Amazon’s newest program. In This Episode: [00:30...

Sep 08, 202156 min

#122-Must Know Inventory Trends in Your Ecom Business Using Sellers Signals with Ricardo Pero

Knowing the trends won’t hurt. In fact, digitization makes our lives easier. In this episode, we are embracing the trend with inventory tool Sellers Signal explained by Sellers Funding founder Ricardo Pero. Let’s all learn how these trends that are now shaping the Ecom are necessary to unlock your and your business’ ability to expand and grow. We know that as a seller, we recognize the importance of personalization to our clients, So, let’s hear how digitization and personalisation can work toge...

Sep 06, 202132 min

#121-How To Use Brand Analytics To Create Product Targeting Campaigns with Gabriel Caceros of Better AMS

Joining us today in the show, Amazon advertising expert from better AMS, fellow WOE, Gabriel Caceros to talk about an Amazon PPC strategy that is brand analytics. Listen in as Gabriel walks us through on how to use brand analytics to strategize better your product targeting campaigns and more. Search frequency ranking, implementing brand keywords and budgeting your campaign are some of the topics we covered as well that you shouldn’t miss. These and more strategies and juicy advice from Gabriel....

Sep 01, 202148 min

#120-Conferences That I am Attending in 2021 to Grow My Amazon Seller Business

Today I’m riding solo again for the fourth consecutive time and I’m loving it as much as having wonderful guests and today we are gonna be talking about conferences and trade shows I love attending and plans on attending this year and why I recommend them. Though there are a lot of other means to stay updated and educated in all things about selling, marketing and PL, conferences and trade shows I’d say is very important not only to stay updated but to hone our skills, refine our strategies, gai...

Aug 30, 202117 min

#119-Transitioning from Wholesale to PL with Ramon Gonzalez

Welcoming in the show Today, a good friend of mine and Carlos’ with common intentions of helping sellers sell, Ramon Gonzalez. It’s a fun and engaging show so listen as Ramon is here to talk about how he transitioned from wholesale to private label and he’s sharing with us the pro-tips of doing it smoothly but first, learn from his experience. Ramon also shares with us wonderful pieces of advice you wouldn’t want to miss. You’ll also hear him discuss what skills you’ll need in transitioning. In ...

Aug 25, 202144 min

#118-3 Amazon Private Label Questions Sellers Should be Focused on but are Not.

Today I’m riding solo, it’s just you and I and the topic for today is inspired by a question asked to me by a good friend in one of our WOE Amazon Seller Meet-up in Miami, Florida. I’m gonna be answering that as an Amazon private label seller. Sure, there is a lot to talk about Amazon PL and my answers might not be the sexiest topic for you but to me they are most worth talking about and definitely worth the takeaways. So, sit back and enjoy the show. In This Episode: [00:20] It’s a solo episode...

Aug 23, 202125 min

#117-High Clicks, Low Conversion Rate, and ACOS Increase with Michael Erickson Facchin of Ad Badger

Understanding ACoS is complex and simple at the same time. Today in this episode, Michael Erickson, founder of Ad badger who knows the ins and outs of PPC is here to share with us what causes and does not cause an increase in ACos. With the same perspective of helping sellers sell, he’s got a lot of tips and tricks that will help you understand more and hopefully apply in the business. Bids, good and bad ACoS, campaigns, and driving traffic are just the topics you wouldn’t want to miss. So, stay...

Aug 18, 202133 min

#116-Top 4 Blogs I Consume to Dominate as an Amazon Seller

These days, almost everything is a click away and we sign into subscriptions on things that we benefit from and use a lot. So I’m sharing with you a subscription that is worth every penny. Today I’m riding solo and I’m keeping the episode short and direct as I share about my 4 favorite Amazon seller blogs. Blogs might not sound appealing to you who are listening to this podcast right now but do stay with me because these blogs are worth consuming and really helped me in a lot of ways. In this Ep...

Aug 16, 202120 min

#115-How To Win In A Competitive Niche Solo Episode with Noemi

Today, I'm riding solo. It’s just you and me and I’m going to share with you a topic that’s dear to my heart and all pure experience as I started in the industry. Listen in as I pour my heart to give you the 3 important things that helped me on this journey and helped me win a competitive niche. I’m not a guru in this field but I’m sharing based on my very own experience. Win big in this highly competitive industry with these tips from yours truly. In This Episode: [00:25] Riding solo today. [01...

Aug 11, 202129 min

#114-Steven Pope Why Your Last Product Launch Failed

Do you know that your product photo might be the cause that you’re not ranking? Surely we’ve heard a lot of factors that launch fails. This is just one of many tips, hacks and tricks we are getting help from the expert. On Today's episode, veteran Amazon seller, and the host of My Amazon Guy YouTube Channel, Steven Pope is here to share with us the 3 important things to do and not to do on product launching. Steven will be dropping bombs on product selection and targeting demographic as well. So...

Aug 09, 202141 min

#113- Google Ads Tutorial for Amazon Products with Adam Heist

If you are one of those who have not tried or don't know how to start with google ads, you wouldn’t want to miss out on this episode as we unravel an amazing ranking juice that is google ads. We’ve heard it once or twice in this show about the power of google ads but we’ve yet to hear tips and easy tricks on ranking, launching and continually driving sales of your Amazon FBA through google ads by nonetheless, Adam Heist, 7-figure Amazon seller and Youtube creator with coaching content. He’ll sha...

Aug 04, 202141 min

#112-How to Use SellerRise to Remove Negative Product Reviews on Amazon with Dima Kubrak

Bad reviews are bad for business and no Amazon seller wants that because bad reviews hurt the business by lowering your rank or your visibility. That made Sellerise come up with a tool that apparently is going to deal with your bad reviews, automated way. Without further intro, Review Puncher, a promising tool by Sellerise, co-founded by our guest Today, Dima Kubrak. Dima enthusiastically talked about the breaking news in this episode before the tool was launched. Hear it first and learn about i...

Aug 02, 202143 min

#111-Amazon Product Launch Strategy: How to Rank on Amazon with Alina Vlaic

For the Nth time in the show we bring you Alina Vlaic, ranking and PPC expert to talk about topics that are seldom talked about in terms of ranking. We are also going to be modelling my very own experience working with AZ rank to discuss common and uncommon scenarios on ranking. Find out why Alina says Ranking is not the top priority. This is a lot more multi ranking tips and tricks you wouldn’t want to miss in this 70 mins show. In This Episode: [00:28] Alina Vlaic, 4th-timer in the show. [02:5...

Jul 28, 20211 hr 20 min

#110-My Top 5 Amazon Podcasts & Why

Today, I’m riding solo where I'd like to share with you all something close to heart. I'm gonna share with you my top 5 Podcasts- consuming podcasts specifically about Amazon. I'm also gonna be sharing why I like listening to them and why you should listen too. These are Amazon seller podcasts in these criterias that make them on the list is no fluff, actionable, and easy to consume podcasts. It’s a difficult list to make and making sure the list is worth it. So listen in! In This Episode: [00:2...

Jul 26, 202130 min

#109-What is Email Marketing and How Does it Work? With Michael Galvin

Making money from your list. Isn’t that exciting to hear? Email marketing is not a new marketing strategy but not all is using it and maximizing its potential. This topic has been discussed in this podcast for several times now and here we are talking about it again and how you’d benefit from it if you use it wisely. In this episode, Michael Gavin, who’s an email marketing expert, will share with us the potential that is Email Marketing. You’ll hear from him how to start and strategize your emai...

Jul 21, 202150 min

#108-How to Crush a Kickstarter Campaign to Assure Amazon PL Success with Mina Elias

From being a badass at MMA ring to being a badass Kickstarter fundraiser, Mina Elias is joining us in this no holds barred episode where he’ll talk about how he aced his first Kickstarter campaign. Crushing a Kickstarter is one thing, turning it into an Amazon PL success is another. Let’s hear it from a PL pro. Having been successful on a supplement label, let’s learn the brilliant idea of his coffee alternative that’s launched on Kickstarter. Tune is as he shares his tactics, his regrets, and a...

Jul 19, 202150 min

#107-How To Use Google My Business To Build Your Ecom Brand with Norm Farrar

In Today’s episode, we are going to talk about a powerful tool not many are aware of, Google my Business. Google My Business was launched in 2014 but not a lot of businesses know how to leverage it for more sales and rank. We have today The Bearded Guy, Norm to educate us all with the power that is Google my business. He brilliantly talked about everything a newbie should know about GMB and how to optimize it and use it for your business’ advantage. He’ll walk you through on starting GMB, gettin...

Jul 14, 202144 min

#106-Affiliate Marketing, Truth and Fiction with Nate McCallister

On Today’s episode, we have one of my favorite bloggers, co-creator of 21-day blog challenge, EntreResource Blog creator that blogs about everything he knows and things he loves to share about ecom and everything. Now, in this episode we are gonna dive deep into Affiliate Marketing. What you need to know, how to start, how to earn money from it, and how to be big with affiliate marketing are some juicy topics Nate shared with no holds barred. And here’s the news, affiliate marketing is not only ...

Jul 12, 202153 min
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