In this week's episode, Howard sits down with the former Chief Product, Technology, and News Strategist at The Wall Street Journal , Louise Story. Louise discusses how her career in media and how her unique set of roles at The Wall Street Journal helped bring all facets of their brand strategy to life. Tune in to hear the audience segment and KPIs Louise believes more media companies should be looking at for content planning. To learn more about Louise, visit: Louise's Twitter Race and Money in ...
Dec 02, 2021•35 min•Season 3Ep. 4
In September 2021, a record number of Americans —4.4 million, to be exact — quit their jobs. And the trend of employees exiting the workforce doesn't seem to be slowing down anytime soon. Howard sits down to talk to you 1:1 for the first time this season, discussing the phenomenon that has millions of people exiting stage left: The Great Resignation. He reveals what he thinks is driving people to step down from their jobs, based on personal observations and conversations he's had with executives...
Nov 25, 2021•37 min•Season 3Ep. 3
Gone are the days of using LinkedIn solely for job hunting! Tune into today's episode to hear LinkedIn's Top Voices in Sales and Digital Engagement Leader, Richard Bliss, give a masterclass on using LinkedIn to its full potential. Richard not only discusses why every professional needs to care about LinkedIn, but also discusses actionable steps you can use to get your digital house in order and increase your online presence. You won't want to miss out on hearing the "superpower" behind the art o...
Nov 18, 2021•27 min•Season 3Ep. 2
We're back! In this week's season premiere episode of Winning Digital Customers | The Podcast, we're joined by the President and Chief Research and Analytics Officer of CBS Corporation, Radha Subramanyam. Radha debunks a major misconception surrounding creatives and talks about the science and soul that goes into becoming the #1 Network in America. She also shares her experience combining AI and classic marketing, and using data to create captivating content that resonates with all the different...
Nov 11, 2021•33 min•Season 3Ep. 1
Welcome back to Season 3 of Winning Digital Customers | The Podcast! We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influencers showcased this season. And just like last season, I’ll be sharing insights an...
Nov 04, 2021•1 min
In this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pain and pleasure used to determine what’s here to stay, and what will become obsolete.
Sep 02, 2021•35 min•Season 2Ep. 18
This week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship between content and commerce. To learn more about Peter, check out his social media: Twitter LinkedIn Winning Digital Customers | The Podcast focuses ...
Aug 26, 2021•38 min•Season 2Ep. 17
Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. To learn more about Roger, visit: Roger Dooley Website Neuromarketing Blog Customer Experience Keynotes Brainfluence Podcast Roger Dooley at Forbes Roger Dooley on YouTube Winning D...
Aug 19, 2021•32 min•Season 2Ep. 16
One of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the resistance, and lastly, execute and adjust your plan as needed. Winning Digital Customers | The Podcast focuses on stories of digital transformation, tol...
Aug 12, 2021•27 min•Season 2Ep. 15
Brian Harniman, travel trends expert and former EVP at Kayak.com, joins us today to discuss digital transformation as the answer to the current labor shortages in the travel industry, how Airbnb is redefining flexible planning and predicts future travel trends we should all keep an eye on. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy...
Aug 05, 2021•32 min•Season 2Ep. 14
This week business advisor, commentator, author, and LinkedIn's Top Voice in Technology, Shelly Palmer, joins Howard to talk about why politicians are going after big tech companies, debunk what people often get wrong about blockchain, and discuss the latest technology everyone should have on their radar: Web 3.0. Shelly's headshot and bio can be found here: https://www.shellypalmer.com/shelly-palmer-bio/ His new book (now eBook and paperback!): https://www.amazon.com/dp/B095C3GW6X His blog: htt...
Jul 29, 2021•40 min•Season 2Ep. 13
This week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind storytelling and why it's so effective. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who ...
Jul 22, 2021•32 min•Season 2Ep. 12
Join Howard as he talks with former Audible Executive, Global Marketing Strategist at Sesame Workshop and co-founder of QelviQ, Helena Verellen, about her journey through major media organizations like the WWE, Audible and Sesame Workshop. You'll hear about her part in ground-breaking work in streaming content at WWE (in partnership with MLB), Audible's focus on customer-led user experience, how Sesame responded to COVID with content, and her most recent project with her brother, your personal s...
Jul 15, 2021•35 min•Season 2Ep. 11
This week, Ryan Barker, predictive brand tech expert and founder of BERA, joins me to discuss why customer love is a key performance indicator, the difference between companies with strong purpose and brand presence and those without, and why price-point messaging and discounting isn't as beneficial as marketers believe. Listen now to hear Ryan's experience using precision marketing to tailor effective messages to the most relevant audiences. To know more about Ryan Barker, please visit Bera and...
Jul 08, 2021•27 min•Season 2Ep. 10
Tune in to this week's episode to hear Howard explain ways to grease the wheels of your digital transformation journey. He covers the 4 types of alignment your teams will need to speed along projects: alignment around urgency, vision, plan, and willingness to take risks. Howard also discusses the risk of digital transformation sabotage. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics inclu...
Jul 01, 2021•23 min•Season 2Ep. 9
Nick Sarraf, the Vice President of Digital Transformation and Customer Satisfaction at AutoZone, sits down to discuss how 1.5 years of COVID has changed the 10-year trajectory of digital transformations, how to manage a "we're not a tech company" mindset from digital transformation naysayers and his approach to hiring the right talent. Nick also gives insights into why some retailers have thrived while so many others have struggled to keep up with eCommerce demand. To know more about Nick Sarraf...
Jun 24, 2021•28 min•Season 2Ep. 8
Michael Krigsman, the founder and host of CXOTalk and digital transformation influencer, joins us to talk about the stand-out characteristics shared amongst today's top executives, challenges companies are facing with personalization, and his thoughts on the latest social platform people are buzzing about, Clubhouse. To know more about Michael Krigsman, follow him on CXOTalk and Twitter . Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who...
Jun 17, 2021•26 min•Season 2Ep. 7
This week, Howard dissects the rhetoric Martin Luther King Jr. used in his inspirational "I Have a Dream" speech and pinpoints how to use those techniques to get your team to rally behind your digital transformation proposal. Listen to this week's episode to hear about the template digital leaders can use when speaking about inspiring change and driving transformation. To listen and read the full speech, click the link on " I Have a Dream ". Winning Digital Customers | The Podcast focuses on sto...
Jun 09, 2021•29 min•Season 2Ep. 6
Michelle Farabaugh, one of 2019's Top Women in Retail and former CMO of Harry & David, sits down to talk to us about how she dealt with digital transformation naysayers, the differences between marketing through direct mail versus digital advertising, and the opportunities that can arise from researching customer friction points. Know more about Michelle Farabaugh via her LinkedIn . Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who l...
Jun 03, 2021•32 min•Season 2Ep. 5
Tim Hughes, the #1 global social selling pioneer influencer and bestselling author, joins us to discuss why conventional sales tactics aren't working, how social media has transformed the way we attract potential buyers and the unlikely story of how a post about Led Zeppelin resulted in massive social selling success. Tune in to hear Tim's 3 key components to turning a traditional salesperson into a microinfluencer. Know more about Tim Hughes via his company website DLAignite . Check out his lin...
May 27, 2021•34 min•Season 2Ep. 4
In Season 2, Howard sits down to talk to you 1:1 about some of the things that can be most impactful for your digital transformation journey. In this episode, he covers how 4 questions can help build a company with specific values, and 7 Ps for using those values to resonate with customers: Positioning, Product, Passion, People, Policies, Problems, Philanthropies. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast co...
May 20, 2021•29 min•Season 2Ep. 3
Michael Ibrahim, the SVP of Digital Product at Fox Corporation, joins us today to talk about his experience building and leading global digital teams. Michael shares the three key product leaders needed for the ideal team, his out-of-the-box methods for empowering teams to resolve conflict, and his take on the modern reality of job-hopping. Know more about Michael Ibrahim via his LinkedIn Profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the p...
May 13, 2021•40 min•Season 2Ep. 2
We kick off Season 2 with Hall of Fame Speaker, New York Times and Wall Street Journal Bestselling Author, and Customer Experience expert Shep Hyken. The self-proclaimed Chief Amazement Officer of Shepard Productions joins Howard to talk about his next book, I'll Be Back , whether or not customer loyalty really matters, and how to truly differentiate yourself from your competitors. Preorder his book via this link Know more about Shep Hyken via his Blog , Twitter , LinkedIn and Instagram Winning ...
May 06, 2021•39 min•Season 2Ep. 1
Winning Digital Customers | The Podcast is back for Season 2! This season, Howard is joined by an all-star lineup of guests, including a key digital transformation executive from Samsung, the Chief Digital Officer at GE Appliances, the Senior Vice President of Product Development at Fox, and so many more leaders of digital transformation, enterprise, innovation, and user and customer experience, at some of the largest brands in the country. He'll also be speaking to some top influencers, New Yor...
Apr 29, 2021•2 min
For the final episode in Season 1, Howard sits down with Greg Satell, an international speaker, advisor, and award-winning author. Greg talks about how living through several socio-political revolutions informs the way he thinks about change, how he brings that thinking to managing digital transformation for large enterprises, and his new book, Cascades: How to Create a Movement that Drives Transformational Change. Learn more about Greg here: Author: Cascades & Mapping Innovation Contributor...
Mar 04, 2021•37 min•Season 1Ep. 16
Do you know where your customers' data is? This week, Howard sits down with Dean Shapero, a data privacy expert and founder of Invisit , which specializes in helping companies keep up with data privacy compliance. Dean discusses the fast-evolving world of data privacy, predicts how GDPR and CCPA regulations may serve as the blueprint for future data privacy laws under the new administration, and gives his top to-dos for companies who want to stay on top of compliance and avoid future fines. Visi...
Feb 25, 2021•34 min•Season 1Ep. 15
Howard is joined by Customer Experience Futurist Blake Morgan to talk about the difference in customer service and customer experience, her time as a change agent within a Fortune 100 company, and how the customer of the future is actually the customer of today. Blake gives insight into what modern CEOs need to do to resonate with their employees and customers alike, and how to stop your users from knocking on your competitor's door. Get more info on Blake and her two books, The Customer Of The ...
Feb 18, 2021•27 min•Season 1Ep. 14
Brian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand. You can also hear more from Brian Garofalow on Twitter and LinkedIn . Winnin...
Feb 11, 2021•29 min•Season 1Ep. 13
Dennis and Howard sit down to discuss how he solved a chicken problem, how customer journeys are disappearing, and how he came to be one of the top CX experts of the decade. You can also hear more from Dennis Wakabayashi via his website : LinkedIn Twitter Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research,...
Feb 04, 2021•20 min•Season 1Ep. 12
Join us for an interview with Walt Carter, Chief Digital and Information Officer of HomeStar Financial, where he regales us with tales of his background in rocket science, his time in the military managing engineers and advising Presidents, and how he uses his experience to keep his customers safe when making the biggest purchase of their life - their mortgage. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast cover...
Jan 28, 2021•44 min•Season 1Ep. 11
