Episode 35| Why automation and customer service don't always go hand-in-hand

Coming up this week...

❓What are the pros and cons of using automation to help in your business?

❓Why is it important for customers to talk to REAL people as opposed to automated response services? What are the benefits?

❓Is there a 'right' way to deal with complaints? What can you do to ensure your customer feels acknowledged?

In this episode, Ash and Shirley reflect on a recent experience Ash had with poor customer service and the effects that relying on automation has on both the customer and the business. They look at how they'd work through a complaint, whether there's a 'right' way to go about it, when to shift from automated services to real people, and much more!

So let us know- how would you go about dealing with a complaint? Would you use an automated service, or rely on your team to work through the issue? We'd love to hear from you!