Win The Content Game - podcast cover

Win The Content Game

Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)www.winthecontentgame.com
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: :bulb:How to get guests to promote your podcast with Kelly Mosser :bulb:Making social media work while posting less with Katie Brinkley :bulb:The missing piece in your coaching business with Chris Williams :bulb:Mastering the art of podcast PR with Lauren Passell :bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard Got questions or your own tips and advice to share? Email me at hi@capsho.com Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/ If you're interested in learning more about what I do, visit www.capsho.com Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
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Episodes

111. Getting Real Results from YouTube: What's Working for Us Right Now

Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted. Check out the full show notes here: https://www.winthecontentgame.com/111

May 06, 202430 minEp. 111

109. Why We Decided to Rebuild our AI Tool Capsho from Scratch

Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process. Check out the full show notes here: https://www.winthecontentgame.com/109

Apr 23, 202424 minEp. 109

108. Get more clients with your content: The Video Profit Levers Framework

If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen. Check out the full show notes here: https://www.winthecontentgame.com/108

Apr 16, 202436 minEp. 108

107. Using Your Content Superpower to Create Content that Resonates

How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that. Check out the full show notes here: https://www.winthecontentgame.com/107

Apr 09, 202435 minEp. 107

106. How to Create Profitable Video Content

How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. Check out the full show notes here: https://www.winthecontentgame.com/106

Apr 02, 202435 minEp. 106

105. Why community is the key to startup success: A Founder's Perspective

Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different. From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations. This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. Check out the full show notes here: https...

Mar 25, 202434 minEp. 105

103. Post Less Grow More: Change your relationship with social media

Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media. Check out the full show notes here: https://www.winthecontentgame.com/103

Mar 12, 202435 minEp. 103

102. How to dominate Social Media with just 4 posts per week

Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort. Check out the full show notes here: https://www.winthecontentgame.com/102

Mar 05, 202435 minEp. 102

101. The Entrepreneur's Playbook to Winning the Content Game

Creating content that truly stands out in a crowded digital landscape is no easy feat, but neglecting one critical step can undermine your efforts right from the start. Through the lens of my own experience rebranding and relaunching this podcast, I share a practical framework for setting your content up for success. Check out the full show notes here: https://www.winthecontentgame.com/101

Feb 27, 202436 minEp. 101

100. Focus and Follow-Through: How to Win the Content Game

This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game. In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur. Check out the full show notes here: https://www.winthecontentgame.com/100

Feb 19, 202438 minEp. 100

99. Key Takeaways from Capshovians Live - Part 2

Get ready to elevate your content creation skills and leave a lasting impact on your audience. Let's dive into the behind-the-scenes insights and powerful strategies from Capshovians Live event that will transform your podcast growth. Check out the full show notes here: https://www.winthecontentgame.com/99

Feb 12, 202442 minEp. 99

97. The Advice We Didn't Take: Why We Shelved Some Podcasting Shoulds

As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting. Check out the full show notes here: https://www.winthecontentgame.com/97

Jan 30, 202433 minEp. 97

96. How This Podcaster Grew to 1 Million Downloads a Month

Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue. Check out the full show notes here: https://www.winthecontentgame.com/96

Jan 22, 202432 minEp. 96

95. How LaQuita 6Xd her podcast downloads in just 4 months

Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months. Check out the full show notes here: https://www.winthecontentgame.com/95

Jan 15, 202431 minEp. 95

94. Building a Dream Team: How to attract and keep top talent with Brenden Mulligan

Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team. Check out the full show notes here: ...

Jan 08, 202442 minEp. 94

93. How to rank in the Top 10 on Apple Podcasts with Luis Diaz

Are you looking to increase your podcast’s reach and rankings? Tune in to hear podcasting expert Luis Diaz share his top strategies for improving visibility and engaging subscribers. Check out the full show notes here: https://www.winthecontentgame.com/93

Jan 02, 202427 minEp. 93

92. Creating a Thriving Business Community: Key Insights and Strategies

In the heart of Waco, Texas, Deirdre stumbled upon an unexpected revelation that forever changed her perspective on community building. The vibrant space she encountered curated by Chip and Joanna Gaines held a powerful secret about connection and belonging. Check out the full show notes here: https://www.winthecontentgame.com/92

Dec 26, 202327 minEp. 92

91. How Sandee Sgarlata Increased her Podcast Downloads by 400%

This episode is dedicated to the remarkable journey of Sandee Sgarlata, the host of the Happiness Solve podcast, as she experienced an unexpected surge in podcast downloads. From 1,500 to nearly 5,000 downloads in just two days, her story is one of perseverance and personal reinvention. Check out the full show notes here: https://www.winthecontentgame.com/91

Dec 19, 202322 minEp. 91

90. Mastering YouTube for Podcasting: How to Boost Visibility and Engagement with JP Hightek

Do any of these sound familiar when it comes to growing your podcast using YouTube? 1: YouTube is only for video-first content. 2: Podcasts on YouTube won't get enough views. 3: Creating content for YouTube is too time-consuming. YouTube Expert, JP Hightek, shares his strategy on how to grow your podcast using YouTube. Check out the full show notes here: https://www.winthecontentgame.com/90

Dec 12, 202333 minEp. 90

88. Marketing Tactic Overwhelm: How to master it

In the world of podcasting, making strategic decisions can be the key to success. But what happens when you're faced with overwhelming tactics and conflicting voices? Join me as we uncover the secrets to tailored tactics and focused strategies. Check out the full show notes here: https://www.winthecontentgame.com/88

Nov 29, 202328 minEp. 88

87. Overcoming Strategic Overwhelm: Boost Your Productivity and Find Focus as an Entrepreneur

Does this sound familiar? Are you an entrepreneur feeling overwhelmed by the strategic demands of running your business? Have you been told to simply work harder and push through the overwhelm, only to find yourself burnt out and still not achieving the desired results? If so, you're not alone. The pain of taking ineffective action and feeling trapped in a cycle of overwhelm can be debilitating. But there is a better way. Check out the full show notes here: https://www.winthecontentgame.com/87...

Nov 21, 202327 minEp. 87

86. How to convert Leads to Dream Buyers who are excited to pay you with Shawn Quintero

If your sales efforts are being met with resistance and rejection instead of meaningful connections and increased conversions, then you are not alone! This conversation with Sales Coach Shawn Q will help you replace your cold outreach and generic email blasts with a framework for genuine relationship that provide value and convert! Check out the full show notes here: https://www.winthecontentgame.com/86

Nov 13, 202325 minEp. 86

85. From Good to Great: The Key Steps to Crafting a Favorite Podcast Experience

If you're feeling frustrated because your podcast isn't gaining the traction and audience loyalty you desire, then you are not alone! Despite your efforts to create engaging content, you may find that listeners aren't sticking around or becoming avid fans. Instead of being the favorite podcast in your niche, you may feel like just another voice in the crowded podcasting world. Check out the full show notes here: https://www.winthecontentgame.com/85

Nov 08, 202332 minEp. 85

84. From Forgettable to Favorite: Creating a powerful podcast premise with Jay Acunzo

Crafting a purposeful podcast is the key to becoming the favorite among listeners. But many podcasters skip the step that makes a purposeful podcast: a strong premise? Find out how to create a powerful premise for your podcast (or strengthen your existing one) to captivate your audience and stand out from the competition. Check out the full show notes here: https://www.winthecontentgame.com/84

Oct 31, 202332 minEp. 84

83. How to turn your Content into Cash

Discover the secret to monetizing your podcast and making money from the content you are already creating. Spoiler alert: this is not about sponsorships! Tune in to learn more. Check out the full show notes here: https://www.winthecontentgame.com/83

Oct 24, 202328 minEp. 83
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