Win The Content Game - podcast cover

Win The Content Game

Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)www.winthecontentgame.com
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: :bulb:How to get guests to promote your podcast with Kelly Mosser :bulb:Making social media work while posting less with Katie Brinkley :bulb:The missing piece in your coaching business with Chris Williams :bulb:Mastering the art of podcast PR with Lauren Passell :bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard Got questions or your own tips and advice to share? Email me at hi@capsho.com Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/ If you're interested in learning more about what I do, visit www.capsho.com Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
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Episodes

82. Offer Optimization: How to Increase Conversions from Your Podcast

Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success. Check out the full show notes here: https://www.winthecontentgame.com/82

Oct 17, 202335 minEp. 82

81. The Hidden Marketing Power of Quotes

In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility. Check out the full show notes here: https://www.winthecontentgame.com/81

Oct 09, 202321 minEp. 81

80. Converting an Audience into a Community: Joe Pulizzi's Expert Tips

Discover the secrets to building a thriving community for your business with content entrepreneur Joe Pulizzi. Learn how to engage your audience, create exclusive experiences, and take control of your distribution. Check out the full show notes here: https://www.winthecontentgame.com/80

Oct 03, 202337 minEp. 80

79. The Audience Ownership Secret to truly scale your marketing

If you’ve been focusing on growing your social media following, chasing likes and shares, only to find that it's not translating into actual revenue or business growth you are likely missing one key thing with your audience. This episode outlines exactly what that is and how to use it for maximum leverage. Check out the full show notes here: https://www.winthecontentgame.com/79

Sep 26, 202313 minEp. 79

78. Capshovians Live: The Ultimate Event to grow your podcast and business!

Join this behind-the-scenes conversation for a sneak peek on our upcoming live event: the first ever Capshovians Live! Learn about the unique experience we are creating, the event details and what you’ll can expect to walk away with. Check out the full show notes here: https://www.winthecontentgame.com/78

Sep 19, 202316 minEp. 78

76. How Jerry Dugan turned his stagnant show into a Top 1% podcast

Learn how Jerry transformed his reluctant beginnings to a Top 1% podcast, from his journey of perseverance through the challenges of sharing his authentic voice and experiences to ultimately find success by understanding his audience and refining his content. Check out the full show notes here: https://www.winthecontentgame.com/76

Sep 04, 202334 minEp. 76

74. How to increase Blog Discoverability and Monetize with Rich Media

Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture! Check out the full show notes here: https://www.winthecontentgame.com/74

Aug 22, 202331 minEp. 74

72. The new YouTube SEO Strategy for Podcasters that Google loves

Are you looking to reach a wider audience on YouTube? You need to create YouTube segments - the new way podcasters are getting discovered on YouTube and on Google. This episode shows you the 3 simple steps to repurposing your podcast into YouTube segments. Check out the full show notes here: https://www.winthecontentgame.com/72

Aug 08, 202326 minEp. 72

71. How this Podcaster turned his side hustle into a profitable business

If you have been tirelessly promoting your podcast on various social media platforms without any results, chances are you have not thought about listener migration. Join my conversation with Capshovian JR Sparrow on how he cracked the code when it comes to turning social media strangers into listeners. Check out the full show notes here: https://www.winthecontentgame.com/71

Aug 01, 202328 minEp. 71

70. The Secrets to Short-Form Video for Podcast Promotion

Short form videos are one of the most powerful ways to hook your audience. But they are time consuming and resource intensive. And a lot of the time, it’s hard to get engagement. In this episode we show you the secrets to creating scintillating social media clips that beat the algorithm. Check out the full show notes here: https://www.winthecontentgame.com/70

Jul 25, 202338 minEp. 70

69. The 3D Formula for a Profitable Podcast Brand with Tonya Eberhart

Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire. Check out the full show notes here: https://www.winthecontentgame.com/69

Jul 18, 202332 minEp. 69

68. The 3 Questions every Entrepreneur needs to ask themselves: A Capsho Case Study

Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth. Check out the full show notes here: https://www.winthecontentgame.com/68 Resources mentioned in this episode 💻 Try Capsho free for 2 episodes here Capsho is an AI-powered podcast marketing content writer that...

Jul 11, 202348 minEp. 68

67. Crafting Engaging Narratives from Anecdotes: The Practical Guide to Podcast Storytelling with Juliet Hahn

Many podcasters struggle to effectively connect with their audience because of storytelling techniques (or lack thereof) that fall flat. Instead of building trust, they may overwhelm their listeners with excessive information or fail to evoke the emotions necessary for a genuine connection. This can lead to a lack of engagement and a sense of disconnect between the podcaster and their audience. If you feel like you’re in this group, it is important to understand the power of storytelling and how...

Jul 03, 202325 minEp. 67

66. The 3 simple steps I took to grow my podcast visibility by 20%

Something we don’t talk about enough is the strategy to get you discovered INSIDE a podcast player app like Apple podcasts. And there is even less info available on how to go about implementing that strategy. This episode is changing that, Get the 3 specific things that drive your in-app podcast ranking and a live walkthrough of what I did to increase my visibility for this podcast by 20% in a few short weeks. Check out the full show notes here: https://www.winthecontentgame.com/66 Resources: Tr...

Jun 27, 202340 minEp. 66

65. The Definitive Guide to Podcast Player Visibility with Alexis Hue

Are you struggling to get your podcast noticed in podcast players like Apple Podcasts and Spotify? Voxalyze co-founder Alexis Hue goes into detail on the 4 most important things that actually affect how your podcast ranks inside the podcast player. Check out the full show notes here: https://www.winthecontentgame.com/65 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

Jun 19, 202327 minEp. 65

64. Mastering the Narrative Podcast Style with Dave Jackson

If you are feeling like listener engagement on your podcast is starting to suffer and you are looking for another approach, this conversation with podcasting OG Dave Jackson is for you. We cover the narrative style podcast - what it is, what makes it so powerful and how you can implement it for your podcast. Check out the full show notes here: https://www.winthecontentgame.com/64 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

Jun 12, 202334 minEp. 64

63. Everything you need to know about Podcasting 2.0 with Daniel J. Lewis

Are you a podcaster who wants to stay ahead of the podcasting game? In this interview with Daniel J. Lewis, we delve into Podcasting 2.0 to help you navigate the exciting changes happening in the world of podcasting and what it means for you. Check out the full show notes here: https://www.winthecontentgame.com/63 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

Jun 05, 202329 minEp. 63

62. How to use the Secret Sauce of Reciprocity for Explosive Podcast Success

Does the idea of networking and building relationships with other podcasters leave you feeling skeptical? Are you tired of throwing money at paid ads and still not seeing growth in your podcast? If this sounds familiar, it's time to shift your focus. In this episode, we'll explore the S-word that actually leads to organic growth and untapped opportunities for your podcast through connections. Check out the full show notes here: https://www.winthecontentgame.com/62 Resources: Try Capsho free for ...

May 30, 202319 minEp. 62

61. Why Guests don't promote episodes and how to be the exception with Kelly Mosser

As a podcast host, have you ever had a guest who refused to share the episode? Sucks right? In this episode, Podcasting Powerhouse and the Podcast Guest Whisperer, Kelly Mosser, shares the top reasons why guests don't share, and offers her unique approach to helping you and your guests get the most out of every interview. Check out the full show notes here: https://www.winthecontentgame.com/61 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and ...

May 23, 202321 minEp. 61

60. Finding Growth in Entrepreneurship Challenges in Podcasting with Alex Sanfilippo

Join my conversation with fellow podcasting software founder, and dear friend, Alex Sanfilippo for a candid discussion about the pressures, the stresses and the fulfillment that comes with building game changing software experiences to serve independent podcasters and change their lives. Check out the full show notes here: https://www.winthecontentgame.com/60 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

May 16, 202324 minEp. 60

59. Transform Your Coaching Business with Podcast Guesting with Chris Williams

Chris Williams shares his unique approach to making sales without relying on traditional one-on-one sales calls. Find out all the details on how to build connection that you can easily (i.e. non-sleazily) leverage into sales. Check out the full show notes here: https://www.winthecontentgame.com/59 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

May 08, 202323 minEp. 59

58. Revitalize Your Podcast Strategy: How to break through Progress Plateaus

Feel like you’re doing everything to promote and market your show but growth feels a little stagnant? This episode will walk you through a framework to identify the next level of growth for your podcast! Check out the full show notes here: https://www.winthecontentgame.com/58 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here...

May 02, 202337 minEp. 58

57. Upgrading Your Podcast Trailer with Arielle Nissenblatt

The first few minutes of an episode is crucial because if you are not drawing in your listeners with an effective podcast trailer, that is a huge missed opportunity. Arielle Nissenblatt is providing the answer for how to create captivating previews that will keep your fans wanting more! Discover how to craft compelling audio teasers that will attract and engage your audience to keep listening. Check out the full show notes here: https://www.winthecontentgame.com/57 Resources: Try Capsho for free...

Apr 24, 202327 minEp. 57

56. The Advanced Niching Tip for Boosting your Podcast SEO & Sales

If you're feeling frustrated by not getting cut through with your podcast content even if you've followed all the tips out there to define your niche, then this episode is for you! Check out the full show notes here: https://www.winthecontentgame.com/56

Apr 18, 202330 minEp. 56

55. Master the art of Podcast PR with Lauren Passell

Have you ever heard this about PR Strategies for podcasting? That working with influencers is too expensive, that a press release is the only way to get media attention, or that you need a huge budget to get meaningful results? Lauren Passell is here to share PR Strategies that actually work for podcasters who want to grow their audience. Check out the full show notes here: https://www.winthecontentgame.com/55 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insight...

Apr 10, 202328 minEp. 55

54. The Realities of Tech Entrepreneurship: Lessons Learned from the Capsho 2.0 Launch

My Co-Founders, Ash Clarke and Bona Rai, join me in this candid conversation about the launch of Version 2 of our AI-powered software, Capsho. We reflect on the overwhelming pressure from unexpected delays and share our key learnings from the experience of building and shipping a whole new product in under 8 weeks. Check out the full show notes here: https://www.winthecontentgame.com/54 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Apr 03, 202345 minEp. 54

53. Podcast Guesting: How to create a Win-Win-Win

If you are someone who interviews guests on your podcasts as a way to grow your show but aren’t quite getting the results you thought you would, this episode is for you. You will learn how to create a win-win-win situation for your guest that makes it authentic, easy and beneficial for them to share your show. Check out the full show notes here: https://www.winthecontentgame.com/53 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Mar 28, 202332 minEp. 53
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