Win The Content Game - podcast cover

Win The Content Game

Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)www.winthecontentgame.com
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: :bulb:How to get guests to promote your podcast with Kelly Mosser :bulb:Making social media work while posting less with Katie Brinkley :bulb:The missing piece in your coaching business with Chris Williams :bulb:Mastering the art of podcast PR with Lauren Passell :bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard Got questions or your own tips and advice to share? Email me at hi@capsho.com Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/ If you're interested in learning more about what I do, visit www.capsho.com Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
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Episodes

52. How to optimize your online brand for maximum SEO exposure with Jason Barnard

If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you. Check out the full show notes here: https://www.winthecontentgame.com/52 You will learn: 1. What Google needs to know about you to get you noticed 2. How to optimize your podcast to be visible on Google 3. About the credibility and understanding factors that Google uses to r...

Mar 20, 202330 minEp. 52

51. Content Dripping: How to turn strangers into listeners and listeners into leads

Are you overwhelmed with all the content you need to create? Find yourself posting just for the sake of it with no strategy? This episode will cover my Content Dripping Framework that is going to help you systematically build know like and trust with your audience using a simple but effective content creation and release strategy. Check out the full show notes here: https://www.winthecontentgame.com/51 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and re...

Mar 13, 202318 minEp. 51

50. 4 Tips to 7x your podcast ROI (even if it is a side hustle)

Struggling to find traction with your podcast? Rasean Hyligar, host of the Motivate Grind Succeed Podcast, shares his tips on how he broke through a 40-episode streak of zero downloads. You will learn: 1. How Rasean Hyligar discovered his podcasting purpose and how to tap into yours. 2. What to do to overcome podcast burnout and recharge your passion 3. Optimizing Your Podcast: The tips, tricks and techniques to reach a larger audience Check out the full show notes here: https://www.wintheconten...

Mar 07, 202336 minEp. 50

49. The HumAInity Era: How to use AI to fuel your creativity

If you consider the power of artificial intelligence is only in creating workflow efficiency, think again. In this episode, I go into how podcasting entrepreneurs can use AI to elevate their creativity when it comes to content creation. You will learn the philosophy behind Capsho 2.0, how it is set to revolutionize podcasting and best practice for using the full potential of AI to grow your podcast. Check out the full show notes here: https://www.winthecontentgame.com/49 Resources: Try Capsho fo...

Feb 28, 202325 minEp. 49

48. Monetizing your podcast: 3 tips for getting an ROI with John Kiernan

Feeling stuck on your path to monetization? While there are no shortcuts to building a podcast audience and growing your authority to monetize your influence, John will show you how to make this path clearer and easier. John Kiernan is the Director of Customer Success at Podbean. He has extensive experience in the podcasting industry, having worked in sales, marketing, and customer success. Check out the full show notes here: https://www.winthecontentgame.com/48 Resources: Try Capsho for free he...

Feb 21, 202336 minEp. 48

47. Leveraging ChatGPT for Your Podcast

Have you been hearing all the hype about ChatGPT and wondering how to best use it for your podcast? In this episode I will share my own ChatGPT journey and show you how you can use AI to refine (not replace), structure, and amplify your podcast content creation! Check out the full show notes here: https://www.winthecontentgame.com/47 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Feb 13, 202322 minEp. 47

46. How High-Income Podcasters Use LinkedIn to grow their podcast with Kevin Chemidlin

Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing. In this episode with Grow the Show’s Kevin Chemidlin, you will learn exactly why LinkedIn is the place to be and how to use it to grow your podcast and increase your income. Check out the full show notes here: https://www.winthecontentgame.c...

Feb 06, 202326 minEp. 46

45. Unraveling Social Media with Katie Brinkley: How to Make it Work for Your Podcast

Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you. My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use social media to grow their podcasts and brands. Check out the full show notes here: https://www.winthecontentgame.com/45 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insi...

Jan 30, 202334 minEp. 45

44. Busting the biggest podcast growth myths with Dan Misener

Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths. Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is an audio storyteller with nearly 20 years of experience, and has worked with hundreds of brands, networks, organizations, and institutions to increase their podcast success. Check out the full show notes he...

Jan 23, 202334 minEp. 44

43. Unlock your podcast's hidden potential to grow your email list

We get told to use our email list to grow our podcast (by emailing them) but what about using our podcast to grow our email list? In this episode we show you how to do exactly that using the power of curiosity and value-add bonus content. Here's what you will learn: 1. Why your podcast lead magnets are not generating leads for you 2. The one tweak you can make to your podcast lead magnet to increase opt ins to your email list 3. How to set up your funnel in a way that compels your podcast audien...

Jan 16, 202326 minEp. 43

42. Building an authentic brand for your podcast with Mark Asquith

If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you. You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters. Check out the full show notes here: https://www.winthecontentgame.com/42 Resources: Try Capsho for free here ! Get the Show Notes fo...

Jan 09, 202326 minEp. 42

41. The Marketing Secrets to High-Income Success in Podcasting

We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters. Check out the full show notes here: https://www.winthecontentgame.com/41 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Jan 02, 202324 minEp. 41

40. Growing your email list through artful automation with Kelsey Johnson

Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you! Check out the full show notes here: https://www.winthecontentgame.com/40 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Dec 26, 202229 minEp. 40

39. Monetizing Podcast Guesting: Christine McAlister's 3-Step Strategy

Christine McAlister walks us through her strategy of how to use podcast guesting to not only promote ourselves, but to leverage someone else's podcast to create organic content for our own profiles. Check out the full show notes here: https://www.winthecontentgame.com/39 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Dec 20, 202230 minEp. 39

38. Replay Episode (The Secret Hack to Get Instant Downloads of Your New Episode as Soon as You Promote It)

This episode is for you if you are feeling: > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) > Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) > Unsure about how to get more listeners, leads and sales from your podcast Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from...

Dec 12, 202230 minEp. 38

37. Replay Episode (How we made over $200k in our first year of podcasting!)

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a co...

Dec 05, 202241 minEp. 37

36. How to build an engaged community for your podcast with Arielle Nissenblatt

If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you! Arielle Nissenblatt shows us her top tips for how to build a community of loyal listeners for your podcast. Arielle Nissenblatt is the Head of Community and Content at SquadCast and Earbuds Podcast Collective. In this episode, you will learn the following: What does building community (buzzword aside) for your podcast really mean? How to st...

Nov 28, 202230 minEp. 36

35. How to Repurpose Your Podcast for YouTube

Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research. Check out the full show notes here: https://www.winthecontentgame.com/35 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Nov 21, 202222 minEp. 35

34. Ron Baetiong's 3-Step Strategy to Building a No. 1 Podcast

Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you: 1. The key things that make your podcast a category topper 2. How to validate your podcast positioning 3. The metrics you should use to benchmark your podcast's success Check out the full show notes here: https://www.winthecontentgame.com/34 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resourc...

Nov 14, 202230 minEp. 34

33. The Email Marketing Strategy High-Income Earning Podcasters Use (That Lower-Income Earners Don't)

Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following: 1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings) 2. The power of collaboration in growing your email list and how to leverage it 3. The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time Check out the full show n...

Nov 08, 202233 minEp. 33

32. How to Grow Your Podcast Through Targeted Podcast Pitching with Kevin Chemidlin

Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Check out the full show notes here: https://www.winthecontentgame.com/32 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Oct 31, 202236 minEp. 32

31. How to use keyword research for your podcast

Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable Check out the full show notes here: https://www.winthecontentgame.com/31 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Oct 24, 202226 minEp. 31

30. How this Podcasting Chef went from 350 to 1700 downloads in a single month

Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month. Check out the full show notes here: https://www.winthecontentgame.com/30 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Oct 18, 202235 minEp. 30

29. How Top Earning Podcasters use their website to grow their show

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website! Check out the full show notes here: https://www.winthecontentgame.com/29 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Oct 10, 202222 minEp. 29

28. How to Get A-List Guests on Your Podcast with Sarah St John

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! Check out the full show notes here: https://www.winthecontentgame.com/28 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Oct 03, 202220 minEp. 28

27. How to track the sales generated from your podcast

Find out how to track how much your podcast generates in leads and sales with this easy guide. Check out the full show notes here: https://www.winthecontentgame.com/27 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Sep 26, 202227 minEp. 27

26. The Truth About Podcast Email Strategy with Britney Gardner

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. Check out the full show notes here: https://www.winthecontentgame.com/26 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Sep 19, 202234 minEp. 26

25. How Experts should use Artificial Intelligence to grow their podcasts

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! Check out the full show notes here: https://www.winthecontentgame.com/25 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Sep 12, 202228 minEp. 25

24. How to avoid Pod Fade with PodPros Founder Alex Sanfilippo

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges. Check out the full show notes here: https://www.winthecontentgame.com/24 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...

Sep 05, 202233 minEp. 24

23. The Email Hack for Doubling Your Podcast Downloads

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email for your podcast episode 2. The domino effect of your email subject line and how to make it work for you 3. How to use storytelling to build relatability with your audience Check out the full show notes here: https://www.winthecontentgame.com/23 Resources: Try Capsho for fr...

Aug 29, 202224 minEp. 23
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