If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn: 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast. 3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work. Check out the fu...
Aug 22, 2022•29 min•Ep. 22
Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media. Check out the full show notes here: https://www.winthecontentgame.com/21 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Aug 16, 2022•27 min•Ep. 21
Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you! You will learn: 1. Why audio quality is important for growing your podcast 2. The easiest way to get great audio quality for your episode 3. How to simplify the process of audio engineering Check out the full show notes here: https://www.winthecontentgame.com/20 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights ...
Aug 08, 2022•16 min•Ep. 20
Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast! Check out the full show notes here: https://www.winthecontentgame.com/19 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Aug 01, 2022•27 min•Ep. 19
Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. In this episode, you will learn: 1. The difference between a raving fan and a community (and why you need raving fans first) 2. How to create raving fans for your podcast 3. The secret to activating your passive listeners Check out the full show notes here: https://www.winthecontentgame.com/18 Resources: Try Capsho for free here ! Get the Show No...
Jul 25, 2022•30 min•Ep. 18
Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away! Check out the full show notes here: https://www.winthecontentgame.com/17 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Jul 19, 2022•32 min•Ep. 17
Is your podcasting journey feeling a little lonely and disconnected from not having a community? Do you feel stuck on how to get your first (or next) collaboration? Then this episode with Jared Easley, Co-Founder of Podcast Movement, is for you! Check out the full show notes here: https://www.winthecontentgame.com/16 Resources: Try Capsho for free here ! Get $75 off your ticket to Podcast Movement here ! Get the Show Notes for exclusive episode insights and resources here...
Jul 11, 2022•30 min•Ep. 16
When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? In this episode, I break down a different way that works especially well for small audiences! Check out the full show notes here: https://www.winthecontentgame.com/15 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Jul 05, 2022•31 min•Season 1Ep. 15
If you're an expert who podcasts wondering whether being on YouTube will actually get your podcast more visibility, then this episode is for you. In it, I show you how to decide if your podcast should be on YouTube and if so, how to do it the right way. Check out the full show notes here: https://www.winthecontentgame.com/14 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Jun 27, 2022•25 min•Season 1Ep. 14
If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be… then you’re sitting on an unknown goldmine of explosive podcast growth! In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! Check out the full show notes here: https://www.winthecontentgame.com/13 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resour...
Jun 21, 2022•29 min•Season 1Ep. 13
Getting serious about exploding your podcast listener baset? But feel like you’re throwing spaghetti on the wall? What you need is a step-by-step strategy to follow. I’m revealing my 4 step strategy, The Traffic Pyramid, to show you exactly how to get a flood of new listeners. Check out the full show notes here: https://www.winthecontentgame.com/12 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Jun 13, 2022•23 min•Season 1Ep. 12
Does this sound familiar? You find yourself dreading and procrastinating on creating your show notes but also feeling extremely guilty for not doing them well (or at all!). If so, then this episode is for you! You’ll learn how to create show notes quickly and easily in a way that maximizes their reach! Check out the full show notes here: https://www.winthecontentgame.com/11 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
Jun 06, 2022•26 min•Ep. 11
You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. In this episode, you’ll learn what you need to be doing instead of repurposing content. Check out the full show notes here: https://www.winthecontentgame.com/10 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
May 30, 2022•18 min•Season 1Ep. 10
If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word! Check out the full show notes here: https://www.winthecontentgame.com/09 Resources: Try Capsho for free here ! Get copyright-free music here ! Get the Show Notes for exclusive episode insights and resources here...
May 23, 2022•19 min•Season 1Ep. 9
Is your podcast episode description an afterthought? Then you’re missing out on listeners who are hooked in by your title but not convinced if the episode is worth listening to. In this episode, you’ll learn the 3-sentence episode framework that will get them to hit Play. Check out the full show notes here: https://www.winthecontentgame.com/08 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here...
May 16, 2022•29 min•Season 1Ep. 8
Did you know: podcasts lose between 20 to 35% of listeners in the first five minutes? If you’re not getting enough listens for your podcast, then chances are your first 5 minutes need some work. We dissect the intros of the top podcasts and how the pros are using it to hook their listeners! Check out the full show notes here: https://www.winthecontentgame.com/07 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here !...
May 09, 2022•40 min•Season 1Ep. 7
Have you been thinking about niching down for your business? Trying to be everything to everyone is exhausting. But not only that, when you try to speak to everyone, you speak to no-one. If you’re tired of not getting cut through to your ideal customer and client, this episode is for you. I cover: The 3 step formula to nail your niche How to hone in on who your ideal customer and client is The C-word that will make your ideal listener take notice Check out the full show notes here: https://www.w...
May 03, 2022•39 min•Season 1Ep. 6
Want the secret to a great episode title that gets instant listens? I'm laying out the 5 min formula that you can use straight away to level up your episode titles! In this episode, you will learn: What to lead with in your podcast episode titles in order to hook listeners How to create curiosity in your title without being too cryptic and clever What to include in your title in order to be easily found by listeners Check out the full show notes here: https://www.winthecontentgame.com/05 Resourc...
Apr 26, 2022•30 min•Ep. 5
The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why. In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy Check out the full show notes here: https://www.winthecontentgame.com/04 Resources: Get the Show Notes for exclusive episode insigh...
Apr 19, 2022•24 min•Ep. 4
If you're feeling fatigued by consistently promoting your podcast on social media with no results (finding and clipping the best bits, creating audiograms, posting in your stories and on your feed only to get no engagement) then this episode is for you! You will learn: The one thing you need to start doing on social media to grow your podcast How to take control back from the algorithm and be seen by your ideal clients The 3 Steps to Visibility Growth Hacking that High Ticket Coaches and Consult...
Apr 12, 2022•32 min•Ep. 3
This episode is for you if you are feeling: Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) Unsure about how to get more listeners, leads and sales from your podcast Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social me...
Apr 04, 2022•30 min•Ep. 2
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a co...
Mar 27, 2022•38 min•Ep. 1
This show is for experts who podcast and are looking for the exact blueprint to grow their business by growing their podcast. Episodes drop every Tuesday.
Mar 26, 2022•2 min
