Win The Content Game - podcast cover

Win The Content Game

Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)www.winthecontentgame.com
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: :bulb:How to get guests to promote your podcast with Kelly Mosser :bulb:Making social media work while posting less with Katie Brinkley :bulb:The missing piece in your coaching business with Chris Williams :bulb:Mastering the art of podcast PR with Lauren Passell :bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard Got questions or your own tips and advice to share? Email me at hi@capsho.com Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/ If you're interested in learning more about what I do, visit www.capsho.com Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
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Episodes

141. The Future of Capsho and Win the Content Game

In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141

Dec 03, 202429 minEp. 141

140. Mastering Your Zone of Fire to create Impactful Content with John Lee Dumas

In this eye-opening episode, I sit down with John Lee Dumas, the powerhouse behind Entrepreneurs on Fire, for a full breakdown of his most important learnings on crafting content that genuinely resonates and converts. Check out the full show notes here: https://www.winthecontentgame.com/140

Nov 25, 202434 minEp. 140

139. The 4-Post Formula for Attracting Your Ideal Clients on Social Media

Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy. Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, ...

Nov 18, 202430 minEp. 139

138. How to Monetize Your Virtual Event with Jennie Wright

Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales. Check out the full show notes here: https://www.winthecontentgame.com/138

Nov 12, 202426 minEp. 138

137. Why Your Thumbnails Make Roberto Blake Cry and How to Fix Them

Is your video content struggling to create real results? You're not alone. This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers. Check out the full show notes here: https://www.winthecontentgame.com/137

Nov 04, 202429 minEp. 137

136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique

Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content. Check out the full show no...

Oct 29, 202428 minEp. 136

135. Gamify Your Podcast Growth Score Your Way to Increased Downloads

If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you. I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients. Check out the full show notes here: https://www.winthecontentgame.com/135...

Oct 17, 202428 minEp. 135

134. How to mobilize and monetize your community authentically with Stacey Lauren

Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations? In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check ou...

Oct 14, 202427 minEp. 134

133. Brussels Sprouts and Banana Phones How Quirks Create Memorable Content

In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert. Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes he...

Oct 07, 202431 minEp. 133

132. Turning Social Media Comments into Customers with Jenna Larson's Yellow Car Strategy

Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships? In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars"...

Sep 30, 202424 minEp. 132

131. Why Podcast Guesting is Your Secret Weapon for Business Growth

If you are struggling to get your message heard by your ideal audience, being a guest on podcasts might be the strategy you need. In this episode, I sit down with Alex Sanfilippo, the mastermind behind PodMatch, to uncover the hidden power of strategic (not sporadic) podcast appearances. Check out the full show notes here: https://www.winthecontentgame.com/131

Sep 24, 202429 minEp. 131

130. Turning Dreams, Drains and Doubts into a Profitable Offer

Many entrepreneurs find themselves in a frustrating cycle of not getting enough clients even when creating a lot of valuable content. Sometimes this is because there is a crucial piece of the puzzle you might be missing: an offer that truly converts. In this eye-opening episode, I sit down with Chris Williams, Founder of Group Coach Nation, to go into his unique way of crafting an irresistible offer. Chris shares his proven framework for creating what he calls a "Minimum Viable Offer" (MVO) - a ...

Sep 17, 202428 minEp. 130

129. Finding Your Flow When Everything Feels Chaotic

Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a raw behind-the-scenes about our struggles with focus and the transformative power of simplifying our business. Check out the full show notes here: ht...

Sep 09, 202446 minEp. 129

128. Uprising Series: Why being different is better than being better with Rich Schefren

Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.winthecontentgame.com/128

Sep 03, 202442 minEp. 128

126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby

Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before. Check out the full show notes here: https://www.winthecontentgame.com/126...

Aug 19, 202434 minEp. 126

125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month

Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results...

Aug 13, 202432 minEp. 125

123. Uprising Series: The Capsho NextGen Story

Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback. Check out the full show notes here: https://www.winthecontentgame.com/123

Jul 28, 202422 minEp. 123

122. Creating a Bingeable Podcast Funnel to turn Content into Leads

In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122

Jul 23, 202439 minEp. 122

121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121

Jul 16, 202422 minEp. 121

120. The Podcast Funnel that drove $6K in 4 days

You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120

Jul 08, 202433 minEp. 120

119. Why creating value-driven content may be limiting your impact

Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation. We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and s...

Jul 01, 202436 minEp. 119

118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake

Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118

Jun 25, 202436 minEp. 118

117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content. Check out the full show notes here: https://www.winthecontentgame.com/117

Jun 18, 202433 minEp. 117

116. Radical Candor: How we are confronting our content blind spots

Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. Check out the full show notes here: https://www.winthecontentgame.com/116

Jun 11, 202434 minEp. 116

115. Implementing the Dollar-a-Day Strategy in 3 steps

If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://www.winthecontentgame.com/115

Jun 05, 202417 minEp. 115

113. From Startup Success to Balanced Life: A Founder's Journey

What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron. Check out the full show notes here: https://www.winthecontentgame.com/113

May 21, 202434 minEp. 113

112. From Viewer to Client: Leveraging YouTube for Maximum Conversions

Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. Check out the full show notes here: https://www.winthecontentgame.com/112

May 14, 202430 minEp. 112
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