¶ Leveraging Instagram for Healthcare Growth
Welcome to the show Rockstars . Today we have Corey Walker . She is a social media expert who specializes in healthcare companies . She's going to teach us all about Instagram . She's not a one-time bestselling author , guys . She's a five-time bestselling author of the book Instagram for Dummies .
As you can imagine , instagram is always evolving , so her book has to be rewritten and she's just about to release her newest edition , which means gold for you . As you're listening , you're going to hear her how she leverages Instagram with healthcare companies to grow their practices .
She also has a coaching company , so if you're at the point where you need some help , there's some information on that . But this episode will give you some simple tools of how you can amplify your impact and get some more patients in . Enjoy the show . In your bio . It talks about how you work with healthcare businesses . How did you get into that niche ?
Are you a healthcare provider ? How did you fall into that niche ? Are you a healthcare ?
provider , or do you ? How did you fall into that ? Well , I started working for vision service plan , so that was all optometrists , ophthalmologists .
I went from there , um , over to working for myself and then , through a connection at VSP , I got involved with dignity health , um , and so for a lot of your viewers , listeners , if they're not familiar with Dignity Health , it's a very large healthcare network , mostly in the West Coast and Arizona .
So I started working with them probably 16 years ago and then it just kept growing . So I'd work for a hospital network and then , as social media was growing , that hospital network would say oh hey , you need to talk to Corey , and they'd refer me over to a medical group . So it kind of just kept growing and so I do a lot with them .
And then I do some with a smaller community health network up in Nevada City in California and so it's just gotten into this little niche area that I really like working in working with health care providers to help them with their social media .
Okay , so do you work with small ? Have you worked with smaller practices before , like your mom , pa , who just owns like one location kind of thing , or is it usually bigger clients ?
Well , it's a mix . So the one I just mentioned in Nevada City . They're a community health clinic but it's pretty small . And then I do have another client who is a OBGYN , which and she also does some of the weight loss , like some of the new GLP-1 , some of Glutide , all that kind of stuff , and she's on her own .
So I do a lot with her and we do a lot of content around just general health , healthcare for diabet , health care for women trying to lose weight . She leans more into that than the kind of OBGYN side .
That's very cool that you have that background in it . So how did you get into Instagram to begin with ?
You know , I just started using it myself when it first came out , and then I started promoting my business through it . And then , as I was seeing some success and I will say , it was a little bit easier in the beginning because it wasn't so flooded but , um , yeah .
So as I started seeing success with it , uh , just promoting my own business I started putting more and more of my clients on it and saying , hey , I think , I think it's time we should you know , we should get on there .
And so , as that grew , um , I was tapped by Wiley's , the publisher of dummies books , and they said hey , you know , would you like to write Instagram for business ? For dummies was the first one , and then the second one was just .
Instagram for dummies . So , yeah , okay , so you've written Instagram for business for dummies . You've had four books you've written . You've got a fifth one coming out . Let's talk to these business owners who probably are very afraid of Instagram , like we were talking about .
Like it's this very scary thing that people know they should do and maybe they're even on personally . Let's start with some 101 kind of stuff . What would you say to a business owner as to why Instagram is so important to grow their business ?
Yeah . So Instagram is really kind of the middle ground where a lot of different audiences are . Facebook has aged up quite a bit . So I have a daughter who is 20 and I have another daughter who's 16 . They wouldn't touch Facebook with a 10-foot pole . And then you've got TikTok , which is a much younger audience , where they are .
But Instagram kind of straddles both of those markets and the middle . So you've got your Gen Z on there , you've got your millennials on there , you have Gen X , you have boomers , you have everybody on there in different capacities , and I find that that some of the different age ranges enjoy certain features over others .
So it really is is a platform that you can use to get to almost whoever you want , because they're all . They're all there as opposed to the other .
Amazing , I never knew that because you know , you see , I think people know that facebook's for the older group , um , so to speak . Although you know , as an older person , who's on facebook , I don't't like that , but whatever , it's true , we all kind of know it's there , yeah right , but that Instagram I didn't realize it was that catch-all .
It captures kind of the ends of both sides of that plus everyone in the middle . And so for someone who has as much healthcare experience as you do , helping people with their Instagram accounts , what do you see businesses use Instagram , for that helps them grow .
Well , the first thing that you have to do is assess who your target audience is , so you know if it is for physical therapists and they're looking for a certain age range , say , or they're you know if you're more into the sports therapy side of it , where maybe you're trying to really target those like my daughter used to play volleyball , so you know , maybe
you're trying to target that type of audience . So really hone in on what audience that you want to see and then start creating content for that audience .
Now what would be the benefit of me using it ? I mean , now I know I can reach all those people . You were talking about . How you would target patients is what you were saying .
You're like , yeah , if your audience is younger , you can target them on Instagram , if they're older , you can still target them on Instagram , and so , depending on your patient list , so how do you do that ?
when the client works with you to like , hey , corey , help me grow my medical practice , what are the things that you would advise them to do or do for them that helps them get new patients , for example , the very first thing we do is take a look at who is your ideal patient , because we all know I have clients and I have some clients that they're great to
have , but they're not my favorite cup of tea , and you've got patients that are probably the same way . So there's probably some patients where you say , yeah , I'm fine taking them , but what I really want is this unicorn over here . So we go through a bunch of questions that really help you identify your ideal client .
Once we have that , we can tailor more of the content to reach that person and really speak to that person . You know what their language is , what their style is . Like I was mentioning before in Instagram , different ages , sometimes like different parts of Instagram better .
So if you find like , oh , I really want to reach the younger audience of Instagram , you might concentrate mostly on reels and stories , whereas if you're trying to get more of the older audience , you might look at more of just the regular content in the feed .
So , yeah , getting that perfect patient and trying to market to them is better than trying to just put out a bunch of stuff to reach your whole patient base , because there's going to be a big difference in who they are , and if you try to please everybody , it's just going to be kind of meh , you know .
Yeah , I love that . Kori Rockstars , as you're listening to Kori . This is a really big concept . What we're talking about is creating an avatar . Yes , as you guys know , online I'm big on helping people recruit , and it all begins with imagining the perfect person .
Because when we're trying to help everybody and I think that's the scarcity mindset , corey is that when people are trying to like just get as many patients as they can , they shoot themselves in the foot because they get as many different kinds of patients or hires or whatever it is that they're marketing for , and they're miserable .
Because you are saying , let's cut down to the chase of the most valuable perfect customer or hire , and then you're looking to understand how they think and operate , and then you're going to where they live , whether it's reels for the younger person or whether it's the feed for the older people .
And I would say , just as a double point to that , corey , that the act of doing that with a professional on its own becomes a return on investment .
Oh , absolutely .
Yeah , you jumped right in . So why do you , why do you agree so emphatically with that ?
Because I see a lot of people making the mistake of just putting content out there because they think , oh , I just , you know , I just want to teach people basic stuff about , um , you know , for for physical therapists , maybe basic exercises , you know all this stuff , but that's , it's generic , it doesn't scream to the person yes , I want to hire this person , or
I want , you know , my medical insurance to go to this person . Like you were saying , with the scarcity mindset , a lot of people are afraid to be too specific because they're afraid they're going to turn other people away . But once you are that person and in that audience , that people say , oh , he or she , they're my guy , they're my gal .
It makes a world of difference and it makes converting them over to your services a lot better .
Yeah , and it's so funny . I have , kind of on a parallel plane , a good friend of mine . He was telling me about this weight loss program that he joined and I said so how did you pick the weight loss program ?
And he said he was on Instagram and an ad came up that literally said are you a young father who graduated from ASU University who's got 30 pounds to lose and you just don't understand why you can't lose it ? He was like are you in my brain ? He said he didn't even have a choice .
He's like I had to click on learn more because it was nailing him so specifically . And that's when we get growth . It's not like this thing where it's like , hey , lose 20 pounds and look better , it's not everyone saying the same thing , and when everyone's saying the same thing , you become white noise .
So you help people through Instagram , this wonderful target area of like finding everybody . But you can niche their perfect candidate or perfect customer down to where they are by understanding what that looks like . So you create the avatar . Once you do that , what are other things you do to help get new patients or find people , hires or whatever ?
Well , I mean , going back to your example of your friend is not only can you be creating that content towards that one person , you can also back it up with some Instagram ads where you're telling Instagram , I want to reach men in their 30s to 40s who have school-aged children . I mean , you can get pretty specific .
If you try to do it just through the app , sometimes it doesn't go that granular , but this is kind of a higher level conversation . But if you go into the Facebook ads manager , you can run it just on Instagram or you can run it on both . You can get pretty specific on the different topics and demographics .
So that's really neat because if you have , like , a physical therapy client who is looking to target a vestibular rehab or pelvic health issues or very specific diagnoses , those we know on the medical side that there's traditional geographic , geographic I'm sorry I'm getting the word wrong , but there's Demographic . Demographic .
Thank you For those who are listening or laughing it's been a few years since I've treated so demographic information . You understand that there's a certain type of profile of a patient who's typically going to suffer with those conditions .
That information is transferable to what you could do with people , yes , and helping them target those people for new patient visits and so on , and so I'm sure it's not that different on the recruiting side either .
If they know who their ideal hire is , they can understand their pain points , their demographics and so on , so that they can target the ads or whatever messaging that you have towards them as well . Is that right ?
Yes , exactly .
Wow , that's great . So okay , so you work with clients on defining the right who then you help them determine whether the right strategy . So talk about strategy , Like that word seems really like scary to me . When it comes to Instagram , what is Instagram strategy and how do you help create that with people ?
So once we have our avatar , our ideal client or patient , we go through , and one of the first things I will do with people is kind of test what their bandwidth is for , how much they can give back to me .
So if I'm doing a strategy and I'm talking to them and they're saying , oh my gosh , I have zero time for marketing , I'm so busy I don't even want to look at this , well then I'm not going to say , well , let's do five reels a week and things that really are heavily needing them to be in there .
So that's one of the first things I do and a lot of people don't do that . But as a business owner myself , I appreciate how much time I have and I try to be realistic with people and I don't like to give them something that I know is just going to be overwhelming . So I really like to start with where they are and build on that .
So that's the first thing . We look at what they can do . Then we talk about what their goals are . So if they um are trying to reach , you know , if they're trying to get , say , eight new patients a month , whatever it is , what are their goals and , um , how can we achieve those . We also look at some of their competitors .
What do you see them doing really well and how could we take that information and transfer it into something that you could do ? So I do that a lot
¶ Instagram Marketing Strategy for Healthcare
. And then , once I have that baseline , we look at the nitty gritty of how many times are we going to post a week ? What kind of content are we going to post ?
Um , we look at their messaging to see how they're speaking to their clients , what's effective for their clients , and then we get into the actual content itself and start creating some kind of test content and we go back and forth to see how it resonates with them .
And then we'll do some tests and put it out there to see how the audience actually reacts to it . And then we build from there . It's you know , marketing is something you can't just throw it out once and be done . It's like you have to go back and analyze what's working , what's not .
Luckily , most all of the platforms at this point have a way to dig into the data some more and look at what's working . So we do that as well and then just keep chugging along . And for those clients that don't have a lot of time and just want more content .
I do have ways to , just once we have established what they need , delivering , you know , three posts a week , once a month , and they can review it . I send it back and we get it posted for them . So that's that's kind of a you know , if somebody just wants something easy , they know they want to be out there , we can do that .
And then for the ones that want to be more involved , we'll do more reels and really get into it .
Yeah , that's really cool that you have this ability to scale and meet people where they are with their tolerance for the extra work that goes into it .
But I just want to highlight to the rock stars that are listening is that this world is intimidating , but we never think about what we think or how we think about who Like you being a who that they could potentially work with to help implement these things .
I will tell you the research of how to leverage social media for new patient or recruiting new patient , growth or recruiting new PTs or whatever it is . It's phenomenal , and my partners , the people I've coached over the years , corey , that leverage Instagram .
They are winning the game at a completely different level , and I think the reason being is because most PT owners are so drowning in their own business they don't have time to do much , and you're offering an opportunity for people just to get going into that , and I love that too , because , as your early stage is testing things , which is a normal part of that
process , I've learned from my own journey . Then you can go wow , this is working , it'd be worth your time and money to amp this thing up and once you get that strategy , that's going . So talk about results . What are the things that you've seen with your clients when they leverage Instagram in terms of growing their company ?
Well , you know , with my work with Dignity Health , we definitely do see some patient growth . We're in open enrollment season right now .
Oh , yeah , really big right now .
Yeah .
So one of the things that I help Dignity Health with is managing their Facebook and Instagram comments , and they have a lot of ads running right now for different providers and they're just ads saying like , come see Dr Smith , and I'm seeing a lot of comments from people saying , okay , what's his address , how can I make an appointment , and we have ads that go
directly to a landing page where they can make their appointment right there . So I'm seeing , yeah , I'm seeing direct results from these open enrollment ads . So that's probably , I mean , it relates the most to your audience and it's definitely I'm seeing it happen . And it's definitely I'm seeing it happen .
I don't know in the PT world if it's as tough as it is in just , you know , family practice and other types of businesses in the healthcare field , but it's hard to find doctors right now .
Oh , you just hit a nerve . Every PT listening is like sister , you have no idea . Pts have the largest skew of number of providers to number of positions of any healthcare industry . So right now it's insane . The difficulty of recruiting is at a level it's never been at .
Yeah , yeah , so that's interesting . So , and yeah , we're finding that as well with doctors People are saying , oh , I have to wait , you know , three months to get in .
And so when we have these ads and we only do ads for the doctors who are accepting new patients , because why would we advertise otherwise so for these patients they are seeing oh , he or she is available , you know , next week this is amazing and so that's why they're so excited about it .
So if you do have PTs that have , you know , an open book ready for more patients , and if it is as impacted as you're talking about just getting that word out and talking about that specific , you know , therapist then there's a good chance that that will convert into some new clients , new patients .
Absolutely . And I again , I think the application to recruiting on this is it goes without saying because this generation , you know , most PT owners are looking probably for that millennial , gen Z I don't even know Like that 20 to something and above .
They're looking for those individuals and they're all on Instagram so to have these targeted ads or whether it's just posts that relate to them . I've seen clients of mine who have just cleaned up on the recruiting space . It's not hard to recruit physical therapists for every PT owner . It's hard for most , but the ones who know how to do it are cleaning up .
It's hard for most , but the ones who know how to do it are cleaning up . And I will tell you , in every case there's a huge LinkedIn component and other social media factors . Linkedin is a lot more of a targeted thing versus a branding thing , which is an element there . But I love that .
You can help people meet where they are and help them grow and scale , and this all goes back to the fact that you've already written four books . They are and help them grow and scale , and this all goes back to the fact that you've already written four books . I think it's a huge compliment that the dummies four dummies genre approached you on this .
I mean , that is one of the greatest social proofs I've heard . That's the book company that has totally cornered the market on helping people get started in seemingly complex areas . Very simply , and you've got four books .
Yeah , I just got the PDF for the fifth one , the final PDF , today , so I was excited about that . I can't wait to get my paper copies that's so big .
So writing the book , obviously it says a lot about you and your expertise . What is it about this fifth book that's different than ?
the first four , writing a book about a social media platform . There's just , there's changes all the time . So , yeah , it's basically an update of everything that's happened in the last . Well , the Instagram for dummies the last one we wrote was about 2 years ago , so there's new things about broadcast channels . All of the Reels functionality has changed a lot .
When we first wrote that , it was very basic because they've just rolled it out , and so now we have a lot more , um , of the video editing capability . Um , there's more features and stories , um , more things in life .
Like everything's been amped up , so , um , so yeah , we and we just go into all of it and I will tell you that we take all our own screenshots , we write all of the directions ourselves , and there were a lot of changes .
You're never going to stop writing books because you've got that relationship . You have the ability . Obviously , this book company trusts you and you've done well with the first four versions of the book , so the fifth one is the most current version of it .
Yes , and I love that you're producing this book , because there's no way I would want to keep up with this Now . I'm guessing if people want to kind of take this on themselves , the book would be the way to go , but then they can work with you if they wanted to just be like you know what . This isn't even worth my time .
I'm going to work with a professional to help me do that . Is that correct ?
Yeah , so the book is is perfect for somebody that says , okay , I'm going to , I'm going to figure this Instagram thing out , um , the nice thing about the way that the book is written is it's um , you know you could pick up any chapter and and read it .
So if you said , okay , I want to learn about , um , how to do reels , there's two chapters on reels , so they can just pop to that . It's not the type of book I don't know if you've used other dummies books , but it's not the type of book where you're going to read it the whole way through . It's more of a reference guide .
So it's great for that person that says , yeah , I'm going to try this on my own . I think I know Instagram . I use it for myself . Now I want to know how to do ads or how to do something . So it's great for that person .
For the person that really wants a full strategy done and wants some hand-holding and getting that ultimate ideal customer filled out , working with me is a perfect option because I can walk you through all of that and really customize it specifically to you .
I just love this because there's no one in physical therapy we were talking about this before I hit record that there's no one in the space right now who is bringing this type of service to the industry industry , to the $600 billion musculoskeletal industry .
We have to start pivoting with technology that is like cutting edge and new and stuff that's been around for a while , like Instagram , that people , if they know how to use this to develop their brand and market new patients and hire , they're cornering the industry .
So I'm so excited to be able to introduce you to this very isolated space to help these men and women who are trying to make a bigger difference in all of their patients' lives but need , like resources and help to get started on some of these things like Instagram , and so , yeah , it's been phenomenal , like learning about it .
What do you love about what you do , though ? I would love for you to tell the audience , like , what is it that drives you about
¶ Navigating Social Media as Healthcare Providers
this ?
Well , part of it is that it's a job that's always changing and it's always challenging . So you know , there's some industries where things don't change that much year to year , but this it's day to day , baby it changes every .
You couldn't find something more prone to change than social media . It's changing All the algorithms are constantly evolving .
Yes , so I mean it's a blessing and a curse . You couldn't find something more prone to change than social media . All the algorithms are constantly evolving , yes , so I mean it's a blessing and a curse . I love part of it , but sometimes I'm just please just stop changing things . So that's part of it .
But I really do enjoy working with business owners , especially these service-based type of professionals , and learning more about what they do , because that's lifelong learning in itself Just learning about a new industry and what their problems are , what their pain points are and figuring out how to get over those hurdles .
So , yeah , I'll always love working one-on-one with different people to get some wins for them .
Yeah , I will tell you , one of the coolest things for me was when I started finally getting some traction in my social media campaigns , when I was getting clients and or hires from them . Because there's an element of the social media serves as a system . Right , Like as business owners , there's different stages .
So we're self-employed when we're doing all the things that our business requires of us . So if we're healthcare providers and we're trading full-time , we're more self-employed than actual business owners . Self-employed trades time for money . Business owners trade people in processes for money .
So , having something built out in the social media space , those are systems and processes . So when you start getting results from that , it's no longer about the doctor or the therapist going out to the community to market or going to other doctors to market . They are in a position now where they have this digital world that's starting to create it .
And what's really surprising that I want to tell you rock stars that are listening is that when you start getting into creating content for social media , it's very natural for healthcare providers of why we chose to do what we do . We love being with patients and teaching them all about the things .
So if we can use that platform and see it more as an opportunity not to get new patients and get new hires , but to pour our soul into and to think of it as a microphone to people who are desperately needing to hear our voice . And then we can work with a professional like Corey that can help us create the content .
Then we get results as a byproduct and then it doesn't feel like work , Because then you're out there expressing yourself and baring your soul or educating on something you're passionate about , whatever that is .
But I think a lot of people probably hesitate on getting into this world because I think the social media industry at least when you flip through it casually it feels like there's a lot of people trying too hard , right ? Do you ever get that with clients that they're like I want to do this , but I don't want to be one of those people ?
Cringy , I think , is what you're looking for .
Cringy , that's what my kids you have kids my age .
My kids age they're cringy . It all depends how you approach it and and as you were talking about that , your educators , um , that kind of was just like a light bulb in my head .
One of the things I really like to do with people like service providers , doctors , any of those types of positions is , yeah , you have a wealth of knowledge and that knowledge can easily be broken down into short videos , reels that can go up online .
So even if you're just , you know , talking to a patient and I do not suggest you film anything with a patient unless you have this- permission .
Waivers , blood contracts , all that stuff . But you know after you have a conversation waivers , blood contracts , all that stuff .
But you know , after you have a conversation with a patient and they leave the room and you think , oh gosh , this is , this is something that comes up all the time and I would really love to tell people about it .
You know , jot that down , have maybe a little notebook or use your phone notes and when you have these conversations , either you're having them over and over and so you feel like , wow , this is an issue that a lot of people are dealing with .
Those make great reels and they can just be a one minute little thing like , hey , have you noticed when you pick up , know , pick up something off your bathroom floor that you know this happens , whatever it is , and just educate about that ? Those make really great videos .
I love how you said that , corey , because I guess a lot of I'm thinking a lot of people are listening to this , going right now . They're getting ideas Like right now , as you were describing that , I can see people listening as they're driving their car going yeah , I could do this , I could do that , I could do this .
And here's the thing it's like it's part of our legacy as healthcare providers is the educational piece . Now , listen , if it's not natural for us to go dance on TikTok , like , then we shouldn't do that kind of a thing . And whatever it is that we are passionate about just speaking into that and that we are passionate about just speaking into that .
And I'll tell you , I don't think it's an introversion , extroversion thing . I've seen great people I've known do very well on social media . I'm in a networking group for healthcare providers who are committed to making bigger impacts and , of course , they all have podcasts , they all have huge YouTube followings , whatever .
But their thing is that they're just really authentic about the thing that they're talking about . And I have this one guy he's a doctor who specializes in failed breast implant diseases so very niche market . He's got millions of subscribers on YouTube and he was sharing with me .
He's like , yeah , I was driving home from work , you were just talking about Corey , and this issue came up . It was like the hundredth time I came up with it . So in my car I'm like , ladies , dot , dot , dot , dot dot . And he just talked about it . He didn't have it professionally edited .
There's some softwares that are AI-based that helped him just get something out there . But he , at his level , understands the strategy . He knows who he's talking to and that's where you come in .
You're coming in being like because most people just don't know , especially if we've been running our practices try to get as many patients as we can and hire many people as we can . We're not really clear what we stand for , but we do stand for something and that's where someone like you comes in is go wow , this is something special .
Yeah , I think the other thing that gets people intimidated is they see a lot of videos where there's you know these flashy captions and all these you know emojis flying in and and it's just like , oh there I , how would I ever do that ? You don't have to Um . A lot of the videos that do really well , are just someone talking to the camera ?
Maybe they're you know . They're stopped by the side of the road in their car and they just film a heartfelt moment . So authenticity and vulnerability , even for these first .
If you try it for the first time and you're thinking , oh man , this is gonna , I'm gonna look really dumb Just getting out there and saying , hey guys , this is the first time I've ever done a video , but , but I really want to send this information out to you because I think it's super important and people will listen and people won't judge you .
Um , and I think , especially if your audience I mean , yeah , if your audience is 17 year olds they might judge you . Let me correct that they will judge you .
Let's be honest . Let me correct that they will judge you . They will judge you Because I have 17-year-old kids and they love to judge and they're the worst .
But if your audience is you know more in the 35 and up age range , they realize it's scary too and they're not going to . You know , say who's he trying to be .
Yeah , and what's funny about you saying that is even to push on the point . I know the 17-year-old judge , but there's a guy . I love thought leadership around entrepreneurship in general , not just in healthcare . There's this old dude . He was in the 70s and I won't give out his real name now , since I called him this old dude .
He was on TikTok and he had a YouTube channel and it was really funny . Super successful guy , very old , and he did not want to be famous , he just really had this wealth of knowledge you could tell from his first video that I saw and he's massive . We're talking tens of millions of followers and he's bigger on TikTok than anywhere else .
And what I've realized is that even with those judgy 17-year-olds , if we can just lean into who we actually are because the guy doesn't try to be funny , he doesn't try to be smart , he doesn't try to be anything he's just like yeah , here's three things I wish I had known before my wife died and people are just like wait what ?
Yeah , and then he talks a lot about his failures . I think we're just not . We're not trained to be ourselves , you know , and it's so easy when we learn . Oh , I can literally pick up the phone and go . This is my first time I'm ever doing this and here's why I'm doing it . And , yeah , thanks for watching . I hope this wasn't too boring for you .
Yeah , but I will say this I really hope , as people get into this , that less is more . Consistency is key and less is more Meaning . When people tend to start making their first contents , they tend to go in order to create value , because they're afraid of being valuable .
They're immediately not authentic and they tend to go too long versus share a thought as you're getting started and or just be consistent . So if it's just one thought a day , great .
But that's where , again , corey , you come in , is that you help take a lot of stress out , because you help them see what it is that they care about and what they want to talk about , so that they can have more vision . And then it's less about being self-aware and more about producing value .
Yeah , exactly . And your audience is out there , the people that love you will watch you . So , yeah , absolutely . And just also real quick .
To your point about having one thought , I will say that videos that are even less than 30 seconds I mean , if you're trying to get into a full thing , it's a little bit harder , but if it's a shorter video , people have this goldfish brain . So you know , if you start talking on and on and on , people will shut off .
So if you have , you know , if you think you have this huge long thing , maybe make it a three-part series and say today we're going to , you know , I'm going to talk to you all about X , y and Z , but we can't cover it all in one video . So today we're just going to talk about A or X , and then , you know , tomorrow we'll talk about Y and then .
So don't miss all three parts . So you know stuff like that .
Yeah , and that keeps them like engaged for more , anticipating , thinking about it , and especially if the first video is like this aha for them , they're looking for it . At that point , I love that . Well , corey , it has been phenomenal having you on the show . I can't thank you enough for taking time to be with us today .
How can people get a hold of you to learn more about your book and learn about where that drops ? I'd like to have whatever information you could give If they want to just do a consult with you . You were willing to do that .
And then , lastly , if people are like , yeah , I've been looking for someone and I just need to know what it's like to work with Corey , where do I go ? So where can you direct them ?
Sure , yeah , so my main website is themarketingspecialistcom , so kind of everything is available there . But if you want to follow me on Instagram is available there . But if you want to follow me on Instagram , I am at Corey C Walker , so C-O-R-E-Y-C-W-A-L-K-E-R on Instagram and then the book is linked on my website .
But if you want to just go straight to Amazon and look for Instagram for Business , for Dummies , and just make sure you buy the latest version , which is purple .
Do you want to send me that link when it's ready and I'll just post it to this episode so people like , because today is October 23rd , so when does it come out ?
So it is available now for pre-order . So I can send you a link today , but it drops officially . We'll start sending out December 5th .
So right in time for the holidays . Just in time for Christmas , when you're around that fire eating those roasted chestnuts .
You're going to need your dummies book .
I need my dummies book to get me started on Instagram . So thank you , corey , for being here . We sure appreciate you being on the show . Thank you , audience . Thank you for tuning in . Please reach out to Corey if you have any questions and we'll see you guys next time . Guys , thank you for taking time to listen to today's episode .
If you found today's information to be useful , could you take a minute and help me ? I would love it if you could leave a podcast review in your app so that other people who are looking for this information can find it .
Plus , my dream is to have the largest network of medical entrepreneurs and leaders in the world so that together , we can change healthcare to make it better for all .
So , in addition , if you can think of anyone that you can send this to , not only would that mean a lot to me personally , but it would build this network so that we can make healthcare the way that we want it .