Did you wake up this morning and ask, “What am I going to get done today?” Or did you say, "How can I use my time today in a way that makes tomorrow better?" If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day. This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the fiv...
Oct 31, 2016•48 min•Transcript available on Metacast Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women. Christy sees the most common struggles women face in business. And she’s helped guide the success of thousands of female entrepreneurs through her wildly p...
Oct 24, 2016•38 min•Transcript available on Metacast You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a b...
Aug 22, 2016•49 min•Transcript available on Metacast Would you propose on a first date? Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale. In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy. He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free. Best of all? We get into the ...
Aug 15, 2016•46 min•Transcript available on Metacast If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires. Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world's best. Behind every stroke, he's packed countless hours of discipline, planning, intention, and sheer grit. When the pressure is on, he knows how to deliver. Thing is, the five habits Ben employs to excel at golf don't only work for golfers. They'll help you win big in any area of your life. Listen and discover how to hit your ...
Aug 08, 2016•46 min•Transcript available on Metacast We have mantra at StoryBrand: if you confuse, you'll lose. We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is. As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there. In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary...
Aug 01, 2016•40 min•Transcript available on Metacast Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is. In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, n...
Jul 25, 2016•42 min•Transcript available on Metacast Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you...
Jul 18, 2016•37 min•Transcript available on Metacast Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people. In the Season 2 opener of Building a Story Brand, Donald Miller sits down with Mark and Brian Canlis of the world-famous Canlis restaurant in Seattle, WA. These brothers deliver unforgettable customer experiences night after night, year after year. They share exactly how they put their customers first — through radically uniqu...
Jul 11, 2016•36 min•Transcript available on Metacast What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest goals and beat the competition, plus what will derail you along the way. Apply Scott's hard-won wisdom, and you can achieve whatever crazy-big dreams you have for your life or business. Visit http://buildingastorybrand.com/7 to get an unedited version ...
Apr 24, 2016•45 min•Transcript available on Metacast Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode! Visit http://buildingastorybrand.com/6 to get an unedited version of the...
Apr 18, 2016•34 min•Transcript available on Metacast As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved. Visit http://buildingastorybrand.com/5 ...
Apr 11, 2016•27 min•Transcript available on Metacast Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way. Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of ...
Apr 04, 2016•34 min•Transcript available on Metacast Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations. Visit http://buildingastorybrand.com/3 to get an unedited ve...
Mar 28, 2016•35 min•Transcript available on Metacast Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts. Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with...
Mar 18, 2016•29 min•Transcript available on Metacast Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation, you'll discover how to get inside the heads of your prospects and customers and craft a message that always hits home. Visit http://buildingastorybrand.com/1 to get an unedited version of the interview with Michael Hyatt, along with a video of Don's webs...
Mar 11, 2016•33 min•Transcript available on Metacast 
