Episode description

Do you find it difficult to take your product ideas from the drawing board to the market? When it comes to new products, too many teams encounter obstacles like missed deadlines, inflated budgets, and a final product that doesn’t align with the original vision. These pitfalls can be frustrating and destroy would-be successful product launches and growth plans. So how can businesses streamline the product development process? What steps should you take to turn visionary concepts into tangible, market-ready products without losing clarity or momentum along the way?

In this week’s episode, guest hosts James Sweeting and Bobby Richards talk with Kyle Reid, Senior Vice President of Design and Development at StoryBrand and Business Made Simple. Kyle shares a simple 5-step process he has perfected over years of launching successful products. From the first meeting to the final launch, Kyle’s method helps keep projects on track, within budget, and true to the original idea. Tune in and learn how to apply these strategies to your own initiatives to elevate your approach to project management, teamwork, and execution!

Access the product brief template mentioned in this episode for FREE at SmallBusinessFlightPlan.com. 

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