John Lee Dumas ( @johnleedumas ) is the host and founder of EOFire . He's also the creator of a Free Podcast Course. His story is one that stems from passion - leaving the world of 9-5 jobs - to pursue podcasting. Social plays a crucial role in the way John interacts with his audience - to the point that a snap led to John joining me on the podcast! Hear his story on this week's Why I Social. This Week on Why I Social, John and I discuss: Leaving the world of 9-5 jobs. Why he wanted to create a ...
Aug 02, 2016•22 min•Season 2Ep. 31
Kasandrea Sereno ( @KasandreaSereno ) is an Academic Advisor for the Communication Department at the University of South Florida. In addition, she also serves as a Lead Advisor for the university. She's also the creator of #HigherEdSocial - a Facebook group dedicated to social media professionals in Higher Education. Hear her story on this week's Why I Social. This Week on Why I Social, Kasandrea and I discuss: How she got into (and stayed) in Higher Education How she built a social community on...
Jul 26, 2016•33 min•Season 2Ep. 30
Kristy Gillentine ( KrisGillentine ) is Vice President of Public Engagement for Drive West Communications. She initially came on my radar after her starting of a new Twitterchat, #ChatSnap and was later referred to me by podcast alum Chris McManamy. What makes Kristy unique is her strong journalistic background across every sort of medium possible. Print, broadcast, you name it, she's done it! Her drive and journalistic instinct is the reasons she's been so successful - as you'll hear in this we...
Jul 19, 2016•30 min•Season 2Ep. 29
Dean DeLisle ( @deandelisle ) is the Founder and CEO of Forward Progress . He's also a well-known speaker on the Social Media Strategies Summit . Dean is also a father and an outstanding storyteller whom has impressed me with something new and innovative every time we've met. During this week's podcast, Dean tells a story about how ended up at Merrill Lynch. I would implore that people take a listen. At the heart of this show is people - and people, relationships, is never more important than in...
Jul 12, 2016•33 min•Season 2Ep. 28
Diana Wolff ( @Di_Wo ) is the President of LRG Communications and an experienced business woman with a background in writing and B2B. I first had the opportunity to meet Diana during a #LinkedInChat many years ago. Over the time I've got to know Diana, I've been impressed with her background and her ability to educate those in less social businesses on the value that social media will offer them. Her unique client-base at LRG Communications is one that requires a strong, social lead and she has ...
Jul 05, 2016•24 min•Season 2Ep. 27
Jennifer Radke ( @radkejen ) is the Chief Executive Officer of the National Institute for Social Media - a role she recently began two months prior to the recording of this episode. Her career began in higher education as she found a passion for the world of education. In addition to her job as CEO, she also serves a board member for Women Entrepreneurs of Minnesota. This Week on Why I Social, Jennifer and I discuss: How her career began in education Why training has played an important part in ...
Jun 21, 2016•33 min•Season 2Ep. 25
Carolyn Portanova ( @CarolynPortanov ) is Communications & Marketing Manager at The Brokerage Resource (Inc). She is also a returning guest as she previously appeared as a panelist during a live episode of Why I Social titled "Parenting In The Social Age" . She is a prime example of one of the reasons I started the podcast as her story from sales to social media is one that deserves to be told. This Week on Why I Social, Carolyn and I discuss: How she became interested in French Literature T...
Jun 14, 2016•33 min•Season 2Ep. 23
Jack Kosakowski ( @JackKosakowski1 ) is the Global Head of B2B Social Sales Execution at Creation Agency. His career focus has spent significant time as a leader in the social sales space. Jack is also a blogger and an active social media user (it was his Facebook content that inspired me to ask him to join the podcast in the first-place). You can also hear Jack on the podcast Sales Tech Talk Live . This Week on Why I Social, Jack and I discuss: The importance of social sales How Jack found hims...
Jun 07, 2016•28 min•Season 2Ep. 22
Jessica Malnik ( @JessicaMalnik ) is a community manager, content strategist and blogger based in Austin, Texas. She recently spoke as part of the lightning round sessions at the 2016 edition of CMX Summit East. Jessica, like many recent guests, has a background/interest in journalism which has played a crucial role in her career success. She is a graduate of the University of Missouri-Columbia with a Bachelor's in Online Media. This Week on Why I Social, Jessica and I discuss: Her preparation p...
May 31, 2016•27 min•Season 2Ep. 21
Martin Lieberman ( @MartinLieberman ) is a content marketer and social media manager for IBM. His career began as an intern at Ad Age in NYC and blossomed in Boston as he took on a multitude of roles at companies like Staples and Constant Contact. Aside from his professional life, Martin is a sports-fan (I forgave him for cheering the Red Sox) and an avid-movie goer. While he was on a long-list of persons I looked forward to having on the podcast, it's worth noting that recent alum, Glenda Vaque...
May 24, 2016•38 min•Season 2Ep. 20
Stephen Hoops (@ StephenHoops ) is a SEO and Content Marketing Specialist and a graduate of West Virginia University. My introduction to Stephen came through mutual friends and a few Why I Social Ambassadors. On a personal note, I always enjoy the opportunity to talk to guests who possess the energy and spirit of someone like Stephen. He truly was a joy to connect with and learn more about how he went from college DJ to marketing specialist! Note: Though it was not discussed on the podcast, Step...
May 17, 2016•34 min•Season 2Ep. 19
Welcome to the second episode of Why I Social Sessions - where we bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, linguist and SXSW speaker Gretchen McCulloch ( @GretchenAMcC ) and I discuss the value of emoji's as a communication tool in today's social space. On Episode 2 1. Who is using emoji...
May 12, 2016•12 min
Glenda Vaquerano-Briones ( @GlendaVee ) is Public Relations and Social Media Manager at Sexy Hair Concepts. Her PR background (including college) has lead her to a career as an experienced public relations and social media professional whom is also one of the funniest people I've had the pleasure of meeting on Twitter. Glenda, whom I first met thanks to my #JVMChat co-host Jason Viglione's wife, also understand the importance of customer service. She's excelled in the social media management and...
May 10, 2016•29 min•Season 2Ep. 18
Carmen Collins ( @CShirkeyCollins ) leads social media forCisco's talent brand. She has previously worked for Mozilla andAOL. Her background and time at AOL corresponds with perhaps themost popular days of AOL in the late 90's and early2000's. Collins comes to Why I Social through the recommendation of alumCasie Shimansky who has since taken a job at Cisco! This Week on Why I Social,Carmen andI discuss: Being a member of the first name club on AOL How she found herself at Cisco The value of soci...
May 03, 2016•31 min•Season 2Ep. 17
Jonathan Brewer ( @HouseofBrew ) or perhaps better known as "Brew" is Director of Awesome at BTC Revolutions . If you're an avid Why I Social listener you may recognize his name as he made a brief appearance on this year's Community Manager Appreciation Day edition of the podcast. That's because Brew is a core member #CMGRHangout which takes place every Friday. Brew's journey is certainly a unique one and he offers a unique perspective on the changes (or lack there of?) that have taken place in ...
Apr 26, 2016•28 min•Season 2Ep. 16
Tracy Soren and Jessie Jolles ( @SorenandJolles ) are a comdy duo currently living in New York City. Their story together begins at a Upright Citizens Brigade improv class and has grown into a friendship which has been compared to that of Broad Street. Their web series, Dibs , about the importance of friendship during life's little moments. They've also been described as NYC's Top 10 Up-And-Coming Comedians and 10 Rising Improv Stars That Deserve Their Own TV Show. Naturally, I was also excited ...
Apr 19, 2016•39 min•Season 2Ep. 15
Allison Matherly ( @allisonmatherly ) is Coordinator of Digital Engagement at Texas Tech University. She's also a graduate of the same university and currently pursuing her Master's of Arts. I first had the opportunity to meet Allison at eduWeb Digital Summit and was impressed by the drive and passion she brings to her job every single day. Her journey from student to intern to employee is one that is worth listening to. Hear that and more on this episode (69) of Why I Social. This Week on Why I...
Apr 12, 2016•30 min•Season 2Ep. 14
Andrew Seaman ( @AndrewmSeaman ) is Senior Medical Journalist at Thomson Reuters. You may have seen his articles in other papers such as USA Today and Politico. In addition to his work at Thomson Reuters - Andrew is also Ethics Committee Chair for the Society of Professional Journalists. This episode is also unique in the fact that I've had the absolute pleasure of being a part of Andrew's journey - from our days at Best Buy - to Wilkes University where I worked and he attended school. It's been...
Apr 05, 2016•29 min•Season 2Ep. 13
Noelle Seybert ( @NoelleSeybert ) is Social Media Manager at Pepperdine University ( @Pepperdine ). She has been working in higher education for more than four years and has been in the marketing industry since 2009. Seybert is also in the process of completing her Doctorate in Business Administration (with an estimated completion in 2018). I crossed paths with Seybert at Kurogo's Mobile Conference (hosted at CSUN). She was (as far as I know) the only other person there who's full-time work cons...
Mar 29, 2016•21 min•Season 2Ep. 12
Jermaine Young (@Tigga7d6) is lead designer at A Sublime Creation Design Studio and the co-host of #Spoofchat. It's also worth noting that Jermaine is a father - something I daresay he would say is his most important job. Jermaine's work on #Spoofchat includes a unique creative process which he discusses mid-way through the episode. Note: #Spoofchat was previously discussed on Episode 49 featuring Adam Dince (iTunes). This Week on Why I Social, Jermaine and I discuss: The creative process behind...
Mar 22, 2016•30 min•Season 2Ep. 11
Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming. My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from...
Mar 15, 2016•33 min•Season 2Ep. 10
Bree Kelley ( @SmartSuiteBree ) is a community manager at Casual Fridays (based in San Diego). She works remotely from the other side of the country in Cleveland, Ohio. You may also remember that Casual Friday Founder, Tyler J Anderson, joined the show in the first episode of 2016. Bree's "no-quit" attitude was always impressed me and this episode also opens with a fan question from listener Martin Lieberman. This Week on Why I Social, Bree and I discuss: How networking (in-person) landed her a ...
Mar 08, 2016•26 min•Season 2Ep. 9
Michelle Pinchev is ( @CityByHeart ) is the founder of Pinch Social . She's also the executive producer of Social Media Week(i) Toronto , an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City... Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper te...
Mar 01, 2016•31 min•Season 2Ep. 8
Malia Probst ( @TheMalia ) is the host of The Real Virtual Reality Show and works full-time consulting on virtual reality. Her journey to living in Los Angeles didn't happen over night - but her interest in virtual reality pretty clear from the start. From her experience in hospitality to her journey across the country, Malia brings a unique story to Why I Social that is is complete with passion for new technology. This Week on Why I Social, Ross and I discuss: The challenges and rewards of work...
Feb 23, 2016•29 min•Season 2Ep. 7
Welcome to the first edition of Why I Social Sessions - which will bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, guest (and Why I Social alum) Lucy Rendler-Kaplan and I discuss changes happening on Twitter with a focus on #Twitter10k and the misinformation being spread regarding Twitter's big...
Feb 16, 2016•12 min
Ross Brand ( @iRossBrand ) is the Vice President (and co-founder) of HR Avant-Garde and the editor of LivestreamUniverse.com . He also hosts the Blab show "Livestream Stars" which I had the pleasure of joining just one week ago . Ross has a broadcast background, which adds to his skill set as a live-streamer, and is is an NYU alumni (with a Master of Science in Human Resource Management). During his time at NYU, he was also the chapter President for SHRM (Society for Human Resource Management). ...
Feb 09, 2016•33 min•Season 2Ep. 6
Derek K Hubbard ( @DerekKHubbard ) is Social Business Specialist for Southwest Airlines . He is a dynamic and experienced speaker with a proven track record of creating compelling content for social and digital mediums. I had the pleasure of meeting Derek in 2015 at the Social Media Strategies Summit in Dallas where we were both speaking. I immediately knew that he'd be a great fit for the show and he does not prove me wrong. His story is a fascinating one and his work is even more impressive. T...
Feb 02, 2016•31 min•Season 2Ep. 5
Lorrie Guerrieri (@LorrieGuerreri) is a Community Manager for BTC Revolutions. She was also a previous guet on the Why I Social podcast until there was an issue with her audio and her content was unable to be recovered. Thanks to #CMAD - you can now learn more about Lorrie! Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes) Patt 2 - Monina Wagner (iTunes) Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow ...
Jan 29, 2016•19 min•Season 2Ep. 4
Noni Shaney ( GoGoogleMe ) is a higher education and social media professional who is also currently an employee of BTC Revolutions. Her work ethic and time-management skills are on display in this episode as we discuss how she manages multiple roles/accounts in her career. This is also the LAST in the #CMAD Series. I want to thank you for taking the time to listen to every community manager who's been on this year's series (see the full list below) and encourage you to thank YOUR community mana...
Jan 29, 2016•17 min•Season 2Ep. 4
Monina Wagner ( @MoninaW ) is Community Manager at Content Marketing Institute and the second guest in this year's #CMAD Series . From news to social media, Monina has a diverse background that was exciting to explore. Her experience and enthusiasm make her well-deserving of being featured as a standout community manager. Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum (iTunes) Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or S...
Jan 27, 2016•16 min•Season 2Ep. 4
