Gabby Yocum ( @thegreat_gabbby ) is the Community Manager at Zoomph and the first guest in this four-part series for Community Manager Appreciation Day. Her story begins at a job fair but her future in community and social media is clearly still being told! Note: All guests in this series were nominated by their fellow CMs during #CMAD. Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial . The Why I Social podcast is brought to you by Zoomph. Zoomph t...
Jan 26, 2016•18 min•Season 2Ep. 4
Community Manager Appreciation Day (#CMAD) is a 24 hour, live event taking place on Google Hangouts featuring panels focused on, you guessed it, community management. In 2015, the Why I Social podcast produced the first annual Why I Social #CMAD episode. In 2016, the conversations with Community Managers are split up throughout the week. To kick-start this year's series, I chatted with the team behind this year's #CMAD. Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud F...
Jan 26, 2016•15 min•Season 2Ep. 4
Ahna Hendrix ( @AhnaHendrix ) is CEO and Lead Social Media Specialist at ARCH Digital Agency . She started ARCH Digital in October 2014 and has built a strong online reputation in social media over the course of her career. You'll find her actively sharing snap stories on a daily basis via Snapchat (which I personally enjoy). She's also a yoga and health enthusiast who has made some significant changes to her life to focus on positivity. This Week on Why I Social, Ahna and I discuss: The importa...
Jan 19, 2016•41 min•Season 2Ep. 3
Ryan Pena ( @iRyanPena ) is Social Media Manager at MentorMate and MobCon. He previously served as Senior Social Media Specialist at Capella University. He's an experienced speaker who leverages his work experience to share actionable items at conferences like Social Media Strategies Summit. His experience in social media and mobile lends to a great conversation around such topics - but his personal story/personality is what has allowed me to grow a professional and personal friendship. with him...
Jan 12, 2016•45 min•Season 2Ep. 2
We kick off 2016 with the Founder of Casual Fridays and Executive Producer of Social Media Day San Diego, Tyler Anderson. Tyler leads a growing company based on San Diego and has worked with other major events, such as the Super Bowl. Like previous guest, Scott Stratten, he speaks to the value of focus and niche marketing. Beyond his professional life, Tyler is a father and enjoys living in the San Diego area. He's also something near and dear to my heart, a podcaster. You can learn more about h...
Jan 05, 2016•41 min•Season 2Ep. 1
Carrie Kerpen is the CEO of Likeable Media and the host of the All The Social Ladies Podcast . Her podcast has included guests ranging from author Ann Handley to Carmen Shirkey Collins (of Cisco) and features some of the most influential women in business today. It's safe to say it's a can't miss podcast (lady or gentleman!). It's worth noting that her spouse, Dave Kerpen of Likeable Local, was a previous guest on the show. One of the coolest things about this podcast is hearing Carrie discuss s...
Dec 29, 2015•33 min•Season 1Ep. 55
Nycole Hampton ( @MsNycole ) is a social media strategist at @ChooseChicago . She has a passion for all things Chicago and is the last of a trio of guests from a previous #socialroadtrip to Chicago this past summer with alumni Joel Renner. There's a ton to be impressed with from Nycole's resume - from managing her own freelance career alongside a full-time job - to her Instagram success leading the Choose Chicago accounts . She's also an active speaker speaking at events in and around the city (...
Dec 22, 2015•29 min•Season 1Ep. 54
Nick Cicero (@NickCicero) is the CEO and founder of Delmondo , strategist at BRaVe Ventures and a podcaster. He previously was a co-host of the Social Pros Podcast in 2014 alongside Jay Baer and Jeffrey Rohrs. The list of Nick's accomplishments are too big to list everything but a few notable ones include helping Oprah put the first Instagram Video on TV, a two-time Addy Winner and a multiple time SXSW speaker. More importantly, Nick is active across social media creating conversations and telli...
Dec 15, 2015•32 min•Season 1Ep. 53
Caitlin Waters ( @Cait_Waters ) is Digital Communications Manager at SocialWhirled, Director of Programming for Social Media Club Phoenix as well as host of the #chatwhirled twitterchat. She's also a Why I Social podcast ambassador. I've long had the opportunity to watch Caitlin work her magic running the #ChatWhirled twitter chat and seen her work from afar. Long before she was a Why I Social ambassador it was clear she was putting in her time and effort to progress her career and help others. ...
Dec 08, 2015•31 min•Season 1Ep. 52
This week's guests (the duo of Scott Stratten and Alison Kramer) are the team behind the UnPodcast. The podcast can best be described (as seen on Unmarketing.com) as "the business podcast for the fed-up". The pair is responsible for a fantastic collection of books and provides some real-life examples of things brands are doing both wrong and right. In addition to the podcast, Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was j...
Dec 01, 2015•54 min•Season 1Ep. 51
When I ( @CBarrows ) first started the Why I Social podcast - I never expected to be a guest on my own show. As the story goes, around episode 20 or so - I started getting requests to here more about the show and why I decided to start it. I won't deny that it's always nice when people are interested - but I thought nothing of it. Nearly one year later this happens: A live blab - hosted by alum and friend, Vincenzo Landino ( @VincenzoLandino ) - where I'm a guest on my own show. It was a humblin...
Nov 24, 2015•37 min•Season 1Ep. 50
Adam Dince ( @AdamDince ) is the Director of Earned Media at Deluxe Corporation and the co-founder of #Spoofchat. He brings over fourteen years of internet marketing experience to the podcast including everything from SEO, web development and social media. As I caught up with Adam this past week, he was just getting back from one of his speaking gigs at Minnesota Blog Con . Adam has lived in Arizona and New York prior to his move to settling in Minnesota. His experiences and strong network have ...
Nov 17, 2015•33 min•Season 1Ep. 49
Lucy Rendler-Kaplan ( @LUCYrk78 ) is a Senior Marketing Communications professional with over 17+ years of experience. She hails from the Chicago-metro area, is a fan of Chicago style pizza (yeah, we went there again) and you'll find her every week as a leader of #Contentchat. You may remember Lucy's name as she was one of the person's I met face-to-face during my #SocialRoadTrip with alum Joel Renner during our trip to Chicago in the summer. Like many of my guests - her appearance on the show i...
Nov 10, 2015•30 min•Season 1Ep. 48
Ali Manouchehri (@ amanouch110 ) is Chief Executive Officer of Metrostar Systems in Washington, DC. In addition to this role as CEO of Metrostar, he's the founder of the Zoomph (previously discussed by guest Amir Zonozi on episode 36 ). Business Journal named Ali in their list of 40 under 40 in 2010. In addition, he's a board member at Washington Adventist Hospital. While often we speak of companies starting in a dorm room with platforms like Facebook - Ali is a member of that club.He co-founded...
Nov 03, 2015•29 min•Season 1Ep. 47
Rachel Miller is Senior Social Strategist at PureMatter . Outside of her role at Pure Matter, she (was) the co-host of #SBizhour (with Episode 1 guest, Brian Fanzo ) I've had the luxury of working with Rachel Miller during her time at Millennial CEO. During this time I can recall my first Google Hangout with Rachel. I immediately picked up that we were cut from one of the same pieces of cloth in regards to the topic of organization. It's this department that most persons I (and probably you) kno...
Oct 27, 2015•29 min•Season 1Ep. 46
Eric Clark is Director of Academic Services, STEM Initiatives, and Special Programs at the Woodward School. In addition to his experience as an adjunct professor and as a marketing professional, he is also currently serving as Regional Director for Social Outlier. Clearly, Eric is a busy man - but I'm grateful he took the time to chat with Why I Social about everything he's been up to - from Social Media Strategies Summit to his favorite bowtie. This Week on Why I Social, Eric and I discuss: The...
Oct 20, 2015•26 min•Season 1Ep. 45
And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week: Part 1: Larry Falck ( @lfalck ) Posted on 10/13 Part 2: Lisa Catto ( @lisacatto ) Posted on 10/14 Part 3: Lougan Bishop ( @lougan ) The Why I Social podcast is broug...
Oct 15, 2015•16 min•Season 1Ep. 44
And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week: Part 1: Larry Falck ( @lfalck ) Posted on 10/13 Part 2: Lisa Catto ( @lisacatto ) Part 3: Lougan Bishop ( @lougan ) Available on 10/15 The Why I Social podcast is br...
Oct 13, 2015•11 min•Season 1Ep. 44
And now for something completely different. This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015). My guests this week: Part 1: Larry Falck ( @lfalck ) Part 2: Lisa Catto ( @lisacatto ) Available on 10/14 Part 3: Lougan Bishop ( @lougan ) Available on 10/15 The Why I Social podcast is...
Oct 13, 2015•13 min•Season 1Ep. 44
If you recognize the name Austin Andrews - you may be a fan of the reality tv series "The Biggest Loser". Andrews was a competitor on the show (with his father, Ken) during Season 11. Since leaving the show, the pair has started their own business venture (RetroFit Ministries) where they focus on healthy living in the Christian Community If you've ever seen Austin on a blab or tweeting on Twitter, you know he brings an energy that is like none other. His focus on building relationships and putti...
Oct 06, 2015•36 min•Season 1Ep. 43
Vincent Orleck is native New Englander who is currently serving as Social Media Manager for Plexus World Wide. In addition, Orleck also serves as President of Social Media Club Phoenix. He's perhaps best known on Twitter for his social tagline of "Not A Guru". This Week On Why I Social, Vincent and I talk about: Being the Social Media Club Phoenix President "Ninjas, Experts and Gurus" Social media in sports The Why I Social Podcast is Brought To You By Zoomph Zoomph transforms digital marketing ...
Sep 29, 2015•39 min•Season 1Ep. 42
Sree Sreenivasan ( @Sree ) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with one of the world's greatest museums." At the Met, he leads a 70-person team on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email and more. He joined the Met after spending 20 years at Columbia University as a member of the faculty of the Columbia Journalism School and a year as the university...
Sep 22, 2015•36 min•Season 1Ep. 41
Tamara McCleary ( @TamaraMcCleary ) is the creator of Relationshift and an internationally recognized expert on relationships and conscious business. She’s constantly on-the-road speaking at events across the country. Based on her Instagram I can tell you she usually gets a window seat. The Boulder resident is arguably the most inspirational guest to-date that I’ve had an opportunity to converse with on Why I Social. From business to simply enjoying life, Tamara has the pulse on what it takes to...
Sep 15, 2015•37 min•Season 1Ep. 40
Mandy Boyle ( @MandyBoyle ) is Director of Marketing at Net Driven . She is also the co-founder of NEPA BlogCon, an adjunct professor at Marywood University and a member of the New Vintage Ensemble. I have it on good authority that she also makes a mean cupcake. Personally, I've known Mandy longer than any other guest on the podcast. We both attended the same university (Marywood) and were part of a variety of clubs together during our time on campus. The term is over-used but it's the only way ...
Sep 01, 2015•35 min•Season 1Ep. 38
Social Stories is about YOUR stories in YOUR voice. Every month, the podcast will ask you a question. All you have to do is answer! This month's story: "Tell us a story about a time you’ve connected with someone (face-to-face) after meeting them on social media – and how that relationship has grown since!" This month's storytellers Nikki Fica Ryan Pena Daniele Rossi Laura VanZandt Brent Summers Lindsay Evans Vincent Orleck Want to submit YOUR story? 1. Listen to the latest question (either in th...
Aug 28, 2015•27 min
Pam Moore ( @PamMktgNut ) is founder and CEO of Marketing Nutz . She has 15+ years of experience helping everyone from entrepreneurs to fortune 500 organizations build winning brands and integrated platforms that sustain business. Personally, I've had the pleasure of conversing with Pam on more than a fair share of occasions through Twitter. Her friendly approach and personable nature made it easy to start a conversation. Perhaps what has impressed me more is her ability to accept what she hasn'...
Aug 25, 2015•33 min•Season 1Ep. 37
Amir Zonozi ( @Zonozi ) is Chief Strategy Officer at Zoomph. He is a graduate of George Mason University (B.S.) and Georgetown (M.A.) and has lived in the Washington D.C. area his whole life. At the core of his life philosophy is the art of relationship building. He's passionate about a variety of technology topics including wearable tech, social trends and branding (personal and business). This Week On Why I Social, Amir and I talk about: The psychology of social media Justin Bieber's influence...
Aug 18, 2015•36 min•Season 1Ep. 36
Alissa Trumbull is a freelance writer and graphic designer. Throughout her career, she's held a variety of unique and interesting roles including teacher, HR director and sales manager. My own interactions with Alissa prior to a few months ago have all been through Twitter where she excels and is actively involved with many projects including #foodiechat. As a personal bonus for me I must note that this podcast was recorded just two weeks after I visited Chicago (and saw Alissa face-to-face). Af...
Aug 11, 2015•39 min•Season 1Ep. 35
Aaron Kilby is Director of Marketing and Business Development at Artisan Colour. He’s also the creator of #Mediachat - one of the most popular and longest running Twitterchats on-going. At the time we recorded, he was getting ready to host Randi Zuckerberg, the sister of Facebook creator Mark Zuckerberg. It’s important to note (since we talked about so many great things we never got around to it) that Aaron is well-known for his love of bacon. His experience in the graphic design industry, howev...
Aug 04, 2015•38 min•Season 1Ep. 34
For the first time in Why I Social history, this week's podcast features not one, but two guests! Cody and Katie Stevenson. The pair is a married couple who I've had the pleasure of getting to know (as well as host at my house for a BBQ earlier this summer). They're perhaps best known for some of their great travel stories which caught my attention early on. Both are proficient in social media as a relationship building platform. Most recently, Cody launched his own podcast (Big Rigs and Pancake...
Jul 28, 2015•42 min•Season 1Ep. 33
