Albert Qian ( @albertqian ) is Global Marketing and Communications Manager at Ingram Micro located in Silicon Valley. His list of experiences and jobs showcase his unique set of skills and his networking capabilities. I first encountered Albert while being a guest on MCEOTalk (on the same episode as him) and immediately found myself fascinated by what he was doing. His work, in particular on a project called Albert's List, truly put other people first. It was an innovative use of social media th...
Jul 21, 2015•43 min•Season 1Ep. 32
Amanda Pensack ( @RoxyDigital ) is marketing director at ECM Solutions in North Carolina. Her career includes stints as a social media and digital producer for WSOC-TV as well as founder of Roxy Digital - to name a few. She's a real go-getter who's career focus should take her a long way. Perhaps what interested me most about Amanda is her involvement with Social Roadtrip - which was also mentioned on episode 29 with Joel Renner - and her passion for connecting people. Her energy and interest in...
Jul 14, 2015•43 min•Season 1Ep. 31
A few weeks ago, I began asking you, the listener to tell me your favorite #WhyISocial moment. Just three weeks later, I've put together a collection of all the moments you included (or as many of them as I could). It wasn't enough, however, to include just your favorite moments. I wanted to include YOU. Each moment is introduced to you by the person whom suggested it so you'll hear first-hand why it's been recommended! So, sit back and enjoy YOUR favorite moments and if yours isn't included tak...
Jul 07, 2015•33 min•Season 1Ep. 30
Working in career services can offer a range of challenges. Just because you work in career services, however, doesn't mean you work on resumes all day. Joel Renner is Manager, Digital Strategy and Career Services at George Washington University. Joel has managed social media for some time, but did not have his own personal account until recently. When he began to tweet, I notice him almost immediately. In particular, his methodology of growing his personal brand while starting his personal Twit...
Jun 30, 2015•51 min•Season 1Ep. 29
When you think of the social media terminology "Human to Human", you think of Bryan Kramer. Bryan is the author of “ There is No B2B or B2C: It’s Human to Human #H2H ” and "Shareology". I've had the pleasure of chatting with Bryan here or there in the past two years on Twitter. My conversation with him on this week's episode was further proof that Bryan is a CEO who practices what he preaches. From TED Talks to Keynote address, Bryan has established himself as a leader in the science of sharing....
Jun 23, 2015•33 min•Season 1Ep. 28
Video has been a popular topic as of late. With the rise of streaming video, it seems like you can't avoid the topic. Amy Schmittauer knows video and runs Savvy Sexy Social with the goal of empowering brands to embrace their personality and share it with the world! Her insights on branding, marketing and social media caught my attention following an episode of #MCEOTalk. Get to know Amy as we discuss the challenges of running an event, creating a great video and memes! Connect with Amy Twitter (...
Jun 16, 2015•37 min•Season 1Ep. 27
Sometimes you connect with someone on social media and instantly connect. That was the case when I met Casie (that's Kay-Cee) Shimansky. It could have been our shared fandom of comics. It may have been our passion for social media. It is possibly the fact that we both support many of the same causes. Here's what else you should know. Casie has worked in social media for most of her career. She's an empowered individual who is making a difference in the world. In particular, her work with the St....
Jun 09, 2015•50 min•Season 1Ep. 26
You name the industry and there's a good chance Gary J. Nix has worked in it. After 18+ years in traditional and digital marketing, he's currently serves as Chief Strategy Officer for bdot . My first opportunity to finally meet Gary in person came at this year's Social Media Week in New York City. He's a member of Social Media United Nations (much like previous guests Sid Hassim and Amy Vernon) and all-around good guy (with a side of snark). Get to know Gary as we discuss buzzwords, sports logos...
Jun 02, 2015•48 min•Season 1Ep. 25
A few weeks ago when I initially recorded this episode, Sherrie Rohde had just started a new job as Magento's Community Manager. This week, she just completed her move for that same position. It's truly an honor to help celebrate her success by sharing it with the Why I Social community. Sherrie first caught my attention through her amazing work with My Community Manager and #CMGRHangout (every Friday on Twitter and Google Hangouts). Get to know Sherrie as we discuss Myers-Briggs, My Community M...
May 26, 2015•49 min•Season 1Ep. 24
It's fair to say if you're reading this text right now, it's more than likely you've worked with a product from a company that Guy Kawasaki has worked for or with. With BA from Stanford and an MBA from UCLA, Guy has been a leader in the social media world for a long-time. Whether you've read one of his books or heard him speak at one of his many keynotes, it's hard to think of a social media world that doesn't include him. He's also a true joy to speak with and a man willing to give up an hour o...
May 19, 2015•41 min•Season 1Ep. 23
What do mechanical engineering degrees and yo-yos have in common? Chris Mikulin! He's the owner of CLWY, a high end yo-yo company, based in Canada. He's also fresh off an appearance on the Social Pros Podcast. From Snapchat to Twitter, Chris has been successful in creating great digital strategy and building a successful business based on the power of community. He's also one of the nicest people you'll probably ever meet. One conversation with him and I promise you that you will agree. Get to k...
May 15, 2015•45 min•Season 1Ep. 22
When I first met Vincenzo Landino on Twitter, I felt like there was something to him. I couldn't put my finger on it. It wasn't long after that I invited him to help me out here or there on a little side project of mine called Why I Social. Since first meeting Vincenzo, he's done some very cool things. He's become the host of #MCEOTalk and in many rights, a bit of a Meerkat celebrity. One thing is for sure - his personality and willingness to help others will stands out. Get to know Vincenzo as ...
May 12, 2015•51 min•Season 1Ep. 21
Britt Michaelian launched the Mass Amplify Podcast around the same time that Why I Social went live. Both podcasts hit the new and notable at the same time. Both myself and Britt conversed quite a bit about podcasting and supported one another's podcast. Basically, this podcast collaboration is long-overdue. Last Thursday, Britt released an episode of the Mass Amplify Podcast that featured me. Today, that conversation continues and instead focuses on the founder of Mass Amplify herself. Get to k...
May 05, 2015•44 min•Season 1Ep. 20
Ted Coine is the CMO of Meddle and his previous experiences in leadership and entrepreneurial positions throughout his career make him someone I've long desired to have on the show. He's also co-author of "A World Gone Social" with previous Why I Social guest Mark Babbitt. Get to know Ted, as we discuss co-writing "A World Gone Social", joining Meddle.it and English as a Second Language. Note: Starting today, every Tuesday will be the day new episodes go live. In weeks that include two episodes,...
Apr 28, 2015•48 min•Season 1Ep. 19
One word to describe Melany Berger? According to her blog that word is snarky. That same blog, MelanysGuydlines.com , is up for a Shorty Award the day many may be listening to this episode (4/2015). In all fairness, she already won the Vox Populi vote for most fan votes for the blogger category - so she's off to a great start. Melany is also an Advisory Board member at the University of Arizona for the College of Social and Behavioral Sciences and enjoys teaching students about the future of soc...
Apr 20, 2015•46 min•Season 1Ep. 18
I've had the pleasure of knowing Alexandra Shinert for over 5+ years starting with her time as a student at King's College in Wilkes-Barre, Pennsylvania. In recent years, the way she has used social media has impressed me as she's built relationships and connections the way every student should. As she approaches graduation from New York University with a Master of Arts Degree in Media, Culture and Communication , I felt it was finally time to share her with my audience. Make no mistake, this ep...
Apr 13, 2015•56 min•Season 1Ep. 16
Gregory Galant the the co-creator and executive producer of The Shorty Awards honoring the best of social media. Greg’s also the cofounder and CEO of Muck Rack, a digital PR and journalism platform. I had the pleasure of meeting Greg this past February at Social Media Week (NYC) and was impressed not only by his knowledge, but his passion for social media. In truth, I remain jealous of his status as a member of the Twitter first name club. Get to know Greg as we discuss the challenges of being a...
Apr 06, 2015•58 min•Season 1Ep. 15
Amy Vernon spent over 20 years of her career in the journalism field before (as her LinkedIn profile describes so well) the Great Newspaper Culling of 2008. She seamlessly integrated herself into the digital age and has been a leader in the social media industry since. Get to know Amy as we discuss the evolution of journalism, blogging and of course, bacon. Connect with Amy on Twitter: @AmyVernon As always, share YOUR thoughts on the latest episode using #WhyISocial. Of course, you're also invit...
Apr 01, 2015•44 min•Season 1Ep. 14
There's a cool new kat on the street these days and it goes by the name of Meerkat. The app took SXSW by storm and the man behind Meerkat joined Why I Social to give us a chance to get to know 27 year old entrepreneur (and of course, talk a little bit about Meerkat). This week's episode is a bit different than previous episodes as it also was a live Meerkat recording - so it's raw, real and unedited. Take a listen and get to know Ben Rubin, learn about his SXSW experience and how he got where he...
Mar 25, 2015•34 min•Season 1Ep. 13
Dave Kerpen is an author, entrepreneur as well as a former reality television star (Paradise Hotel). His story is a unique one - as the story of his business begins with a marriage - to his wife and current Likeable Media CEO Carrie Kerpen. If I were to describe Dave in one word, it's quite simple. Likeable. Get to know Dave as we discuss starting Likeable Media, the New York Mets and how being on reality tv helped shaped him as a CEO. Connect with Dave on Twitter: @DaveKerpen As always, share Y...
Mar 20, 2015•20 min•Season 1Ep. 12
Early on in Why I Social's episode collection is a spur of the moment episode (titled episode 3.5) and it was made around Community Manager Appreciation day. That episode was inspired by an idea suggested by this week's guest, Matt Black. This week's episode with Matt Black who works in the sports and entertainment industry. Matt is a member of the social beards and has been working to develop his own digital identity. He's a great example that you don't need to have a social media focused caree...
Mar 17, 2015•52 min•Season 1Ep. 11
Last week I was excited to bring in someone who was well-versed in the world of content and content strategty. It's safe to say I can say the same thing again this week. This week's episode with Ira Haberman, Director of Marketing at Atomic Reach, features an individual who has crafted his own success. Not only has he actually accomplished his dream job - something so few of us get to do in our lives - but has done it the right way. So, I invite you... Get to know Ira as we discuss the importanc...
Mar 10, 2015•54 min
For the next two episodes, I'm excited to bring in some people who really get the idea of creating content. This week's episode with Erika Heald, a content marketer and social strategist, is no exception. Erika's unique background has seen her grow from freelancer to her current role as Head of Social Media and Content Marketing. Get to know Erika as she talks living in San Fran, being a foodie, time management and World of Warcraft. Yep, you heard right - we get a bit of our geek on in this one...
Mar 04, 2015•43 min•Season 1Ep. 9
You name the conference, there's a good chance that Sid Hassim has covered it. Sid is a blogger, a social media strategist and a community manager. He's also one of the most authentic people I've ever had a chance to meet and one of the most fun guests the podcast has had to-date. Get to know Sid as he discusses social trends, what it means to be a disruptor, tells us a bit more about SMUN (Social Media United Nations) and how we met at Social Media Week in New York City last year (just in time ...
Feb 22, 2015•51 min•Season 1Ep. 8
The world of career services, recruiting and personal branding is a tricky one. No one knows that better than Mark Babbitt, CEO of YouTern. His journey to the role of CEO hasn't been an easy one and it's a story worth hearing. We also debate the stigma around the term "personal branding". Get to know Mark as he shares the origins of YouTern, great tips for building your personal brand and talks about the power of authenticity. There's more! Listeners will have an opportunity to win a copy of his...
Feb 17, 2015•48 min•Season 1Ep. 7
Hailing from the Windy City, Sarah Nagel (Sprout_Sarah) is a Social Marketing Specialist at Sprout Social. She is also the creator and host of #SproutChat which takes place every Wednesday at 2 p.m. CST. Get to know Sarah as we talk all things Sprout life in Chicago and discusses the art that is the handwritten note.
Feb 11, 2015•46 min•Season 1Ep. 6
From Okinawa to Fort Worth, Christin Kardos offers years of experience in the social media and human resources world. She currently serves as Director of Social Media at Bay Leaf Digital. She was recently featured in a segment of the #AskGaryVee show. Get to know Christin as we talk Community Manager Appreciation Day, the challenges of changing countries, collaboration and Gary Vaynerchuk.
Feb 06, 2015•38 min•Season 1Ep. 5
On This Episode of Why I Social Tim McDonald currently serves as Purveyor of Purpose at Be The Change Revolutions. He has previously served as Director of Community at the Huffington Post and is the founder of My Community Manager. Get to know Tim, whether he prefers Chicago or New York style pizza and learn about what No Kid Hungry is all about in Episode 4 of Why I Social.
Jan 31, 2015•49 min•Season 1Ep. 4
As a celebration of the heart and soul of social media (aka the community manager), I decided to have a bit of fun on this year's Community Manager Appreciation Day. I reached out to a couple of people on twitter using #CMAD and asked them to join me on the podcast. This podcast is a celebration of what makes social go 24/7, 365 days a year. This is for you, Mr or Mrs. Community Manager. Enjoy. Guests in today's episode include (in order): Brooke Haney, Courtney Doman and Emma Cunningham P.S. Cr...
Jan 26, 2015•48 min
On this episode of Why I Social - Ted Rubin Ted Rubin is a leading Social Marketing Strategist who has more than his fair share of social media leaders in the industry. He is perhaps best known for his coining of the phrase ROR (Return on Relationships). If you've been in social media for even a short amount of time, you know the name Ted Rubin. Ted shares his experiences, the story behind ROR and even shares his favorite movie in the Lord of the Rings and Hobbit film series. Get to know Ted Rub...
Jan 21, 2015•43 min•Season 1Ep. 3
