What the Fundraising - podcast cover

What the Fundraising

Mallory Ericksonmalloryerickson.com
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
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Episodes

127: Clean Data: Creating Transparent and Ethical Data Initiatives with Meena Das

Through her own experiences of feeling powerless and vulnerable when in the data of powerful organizations, Meena Das found an unexpected passion for exploring the importance of data transparency and ethics. Fueled by her commitment to data equity, Meena has dedicated much of her career to helping others understand the need for more human approaches to data. Meena is a data consultant and workshop facilitator specializing in ethical data practices. Meena's experience as a first-generation immigr...

May 16, 202350 minSeason 4Ep. 127

126: Demystifying the Mental Health Conversations with Aaron Machbitz

Aaron Machbitz discovered the power of vulnerability when tragedy struck and unexpectedly redirected his life. Through open and honest conversation, he has become a beacon of hope for those seeking solace and understanding - inspiring us to ask, what does it take to create meaningful connections and foster emotional validation in times of pain and loss? Aaron Machbitz is a mental health advocate whose journey began as a professional wrestler with a performative lifestyle. Aaron's life took an un...

May 09, 202352 minSeason 4Ep. 126

125: The People Behind the Products: When Marketing is Good and Increases Your Capacity with Aidan Augustin

Nonprofits have unique marketing requirements in comparison to other business entities. Unless they have programs that they specifically market for, their focus is primarily on generating awareness, engaging potential donors, and making a substantial impact on their target audience. To achieve this, nonprofits must understand their target audience's needs, wants, and preferences, and tailor their marketing efforts accordingly. In this episode, we talk with Aidan Augustin, a visionary leader, co-...

May 04, 202325 minSeason 4Ep. 124

124: The People Behind The Products: Authentic Storytelling that Cultivates Connection with Chris Miano

Grassroots storytelling emphasizes genuine, human experiences that can deeply connect with the audience. Rather than focusing on a polished narrative, it prioritizes the authenticity and raw emotions of individuals who are not professional storytellers. This form of storytelling can have a profound impact on the listener, as it evokes empathy and understanding by showcasing the unfiltered realities faced by real people. In this episode we interview Chris Miano, a passionate advocate for authenti...

May 02, 202327 minSeason 4Ep. 124

123: The People Behind the Products: Revolutionizing Nonprofit Fundraising with Shawn Olds: AI & Donor Relations

In today's world, artificial intelligence (AI) is changing the way we approach various tasks, from mundane daily tasks to complex business problems. For nonprofits, the use of AI in fundraising and donor engagement is a game-changer that could lead to improved strategies and deeper connections with donors. AI helps these organizations analyze massive amounts of data to identify patterns and trends, ultimately leading to the pinpointing of ideal donors and tailoring meaningful communication to th...

Apr 27, 202326 minSeason 4Ep. 123

122: The People Behind the Products: Using AI for Content Creation with Cherian Koshy

Artificial intelligence (AI) has evolved significantly over the years, transforming from a concept that fascinated us when computers bested chess champions, to a powerful tool with a variety of applications. For nonprofit professionals, AI has the ability to revolutionize content creation in the sector, automating tasks, and providing insights into data patterns and trends. AI creates a new approach when it comes to content production and it has the potential to save time and streamline processe...

Apr 26, 202332 minSeason 4Ep. 122

121: The People Behind the Products: Understanding Our Donors and Inspiring Generosity Through Responsible AI with Nathan Chappell

The importance of measuring a person's connection to an organization cannot be underestimated, as it transforms the way nonprofit fundraisers prioritize and prompt potential donors. By utilizing artificial intelligence, fundraisers can focus on building relationships with individuals based on their genuine interest in the cause rather than simply targeting them because of their wealth. This approach leads to more meaningful and fruitful partnerships, which positively impacts the efforts of the o...

Apr 25, 202327 minSeason 4Ep. 121

120: Fundraiser Wellness & Healing Your Nervous System with Dr. Linnea Passaler

As a fundraiser, your ability to handle stress is constantly tested. Fundraising requires lot of hard work, sacrifice, rejection, and honestly, sometimes trauma. If you have a sensitive nervous system, like many fundraisers do, you’re more prone to burnout, anxiety, and chronic stress. So, how can we prevent that? Today’s guest is here to help! Dr. Linnea Passaler is the Founder and CEO of Heal Your Nervous System, a digital health startup that uses a combination of neuroscience and somatic work...

Apr 18, 202350 minSeason 4Ep. 120

119: How to Create a Culture of Wellness in Any Non-Profit Organization with Rosa Julia Rivera

When it comes to non-profit work, your ability to fundraise is not possible if you do not prioritize your mental health and wellness. The clarity, energy, and ability you’re looking for does not reside in how much you push yourself, but how you take care of yourself. Here to unpack that is further is Rosa Julia Rivera, a clinical therapist and Co-Owner of Chicago Growth Mindset, a Latina-led private practice specializing in integrating workplace mental wellness programs and providing evidence-ba...

Apr 11, 202344 minSeason 4Ep. 119

118: Magnetic Fundraising: Strategies for Planning & Hosting Engaging Fundraising Events with A.J. Steinberg

Executing a successful fundraising event can be daunting, but there are simple strategies you can use to plan a highly engaging, creative, and enjoyable fundraiser with less stress and more ease. Meet A.J. Steinberg, CFRE, a non-profit event producer and engagement strategist who’s raised millions of dollars for organizations through her LA-based company, Queen Bee Fundraising. A.J. is an expert on non-profit event planning, event sponsorships, committee and volunteer leadership, generational gi...

Apr 07, 202349 minSeason 4Ep. 118

117: Magnetic Fundraising: How Community Building Moves Us from Transactional to Authentic Relationships with Sara Lomelin

What does it mean to be a magnetic fundraiser? It means you attract abundance and connection instead of chasing it. Magnetic fundraisers are authentic, good listeners who prioritize meaningful connection with donors over outcomes. So, it’s possible to be fully authentic when asking people for money? Of course it is! Sara Lomelin, CEO of Philanthropy Together, is working to diversify and democratize philanthropy by creating the infrastructure needed for the giving circle model to flourish in all ...

Apr 06, 202347 minSeason 4Ep. 117

116: Magnetic Fundraising: The System and Structure We Need to Empower Uncomfortable Donor Conversations with Paul Nazareth

What inspires donors to be deeply connected to causes and organizations? How can fundraisers shift from transactional donor relationships to more connected donor relationships? These are key questions whose answers shine light on our beliefs about generosity, problem solving, and non-profit success. Want to know more? Tune in to this episode with Paul Nazareth! Paul Nazareth is a Charity Sector Community Builder and VP of Education & Development at the Canadian Association of Gift Planners. ...

Apr 05, 202346 minSeason 4Ep. 116

115: Magnetic Fundraising: Mastering Your Nonprofit’s Social Media Management with Julia Campbell

Feeling overwhelmed, lost, or perfectionistic when it comes to managing your social media? Not sure if your Instagram or Facebook posts are giving you a good ROI? This episode is for you! Today’s guest will certainly ease your mind with her tips and strategies for creating an amazing social media management strategy. Julia Campbell, Founder of J Campbell Social Marketing, has helped hundreds of nonprofits make the shift to digital thinking. What does that mean? Julia enables nonprofits to build ...

Apr 04, 202351 minSeason 4Ep. 115

114: Making Change through Partnerships: The Role of CSR/Social Impact Practitioners in the Nonprofit Ecosystem with Kavell Brown

Corporate Social Responsibility (CSR) and Social Impact practitioners have a special role in not only their organization’s well-being, but their community’s well-being. How? They are catalysts who can use their organization’s resources to create meaningful change. That’s exactly what Kavell Brown has been doing for years. Kavell is the Social Impact Partnerships Manager at LinkedIn, where he manages non-profit and philanthropic partnerships across North America. Kavell seeks to deploy and levera...

Mar 28, 202340 minSeason 4Ep. 114

113: How Money Moves in Alignment with What You Think You’re Worth with Leah Neaderthal

Leah Neaderthal, the founder of Smart Gets Paid and a sales coach for women consultants, joins us on this episode of What the Fundraising to share her expertise on getting more of the right consulting clients and increasing revenue for consulting contracts. But don't let the focus on consultants fool you; Leah's insights and advice are applicable to fundraisers too who are trying to shift their mindset around how they approach money and value. In this episode, Leah provides valuable insights int...

Mar 21, 202341 minSeason 4Ep. 113

112: Creating Donor Personas and Why They Matter with Priscilla McKinney

Looking to increase donor trust and recruit more aligned donors to your non-profit? The key lies in your marketing. That might sound obvious, but non-profit marketing goes deep. So, let’s dive in. Priscilla McKinney, CEO of Little Bird Marketing, is a sought-after keynote speaker, prolific blogger, podcast host, industry innovator, and diversity champion. She personifies creativity, entrepreneurship, and authentic leadership – inspiring others to carve out their own path to success. With a fiery...

Mar 14, 202339 minSeason 4Ep. 112

111: Real Relationships: Using Behavior Design to Improve Donor Relationship Management with Stephanie Weldy

As fundraisers and change-makers, we get immense purpose and value from our work. But how do we optimize that? How do we optimize our donor relationships so we can keep creating value for our organization? The key is creating the right habits! If you can create strong habits and get good at the skills that strengthen and grow your donor relationships, you’ll soon be seeing wins left and right. Habits free us up to focus on the areas we need to grow, optimize, and see results in. This is where St...

Mar 09, 202356 minSeason 4Ep. 111

110: Real Relationships: Creating a Culture of Fundraising and Systems to Support It with T. Clay Buck

In this podcast episode, Clay Buck, founder of TCB Fundraising, challenges the fundraising community to prioritize and recognize all donors at all levels to create a culture of philanthropy, highlighting that fundraisers often miss this opportunity in trying to meet monetary goals. "Generosity is alive and well. People are giving at all levels and doing all kinds of things. I believe, and have for 30 plus years, that there will always be somebody who needs and somebody who wants to help - these ...

Mar 08, 202352 minSeason 4Ep. 110

109: Real Relationships: The Truth About Growing Connection & The Skills To Do It with Carole Robin

We are taking a closer look at donor relationships on this episode of What the Fundraising with my guest Carole Robin, whose class on interpersonal dynamics has been perennially among the most popular ever at Stanford University’s Graduate School of Business. Why? Because, whether in the nonprofit or for-profit realm, we so often get relationships wrong, or just skip over them altogether at the expense of our desired outcomes. A co-founder of Leaders in Tech and co-author of "Connect: Building E...

Mar 07, 202345 minSeason 4Ep. 109

108: From the Drug War to Psychedelic Research: How 140 Million Dollars in 36+ Years Made a Dream Into a Reality with Rick Doblin

With a goal of ending the War on Drugs and reducing trauma all over the world, Rick Doblin is on a mission to liberate psychedelics and make them accessible to all. Rick is the Founder and Executive Director of the Multidisciplinary Association for Psychedelic Research (MAPS). MAPS has raised $140 million in donations and grants over 36.5 years, with plans to increase that exponentially in the coming years. Rick is here to shed light on how he went from fearing LSD to trying it, loving it, and a...

Feb 28, 202347 minSeason 4Ep. 108

107: Unlock the Power of Authentic Communication to Create Sustainable Relationships and Lasting Impact with Jenny Nuccio

Jenny Nuccio is the founder and CEO of Imani Collective, a leading global ethical home decor brand that serves over 170 artisans in three locations in Kenya. She is an expert in social entrepreneurship, social work leadership, and management, and on this episode of What the Fundraising we are talking all about how she needed to learn the hard way that relationships with stakeholders, whether they be donors or consumers, are just as important as money when it comes to running her business. Throug...

Feb 21, 202352 minSeason 4Ep. 107

106: Hard Conversations & How We Have Them from Money to Race with Andrew Grant Thomas

Maya Angelou famously said, “Now that I know better, I do better.” It’s a sentiment that perfectly captures the spirit behind EmbraceRace, a nonprofit dedicated to nurturing children who are thoughtful, informed, and brave in taking on all aspects of equity and justice. On this episode of What the Fundraiser its founder, Andrew Grant Thomas, helps us explore difficult conversations – why we need to have them and what they can look like. It’s not always going to be pretty, and that’s okay! In fac...

Feb 14, 202337 minSeason 4Ep. 106

105: Unsiloed: How Marketing & Fundraising Teams and Tools Must Intertwine to Grow Your Nonprofit

What would it be like if nonprofit teams got past the labels and stigmas? Traded in silos for collaboration? This episode of What the Fundraising features a panel of 13 marketing and fundraising experts who are here to discuss how cross-departmental integration advances overall organizational goals by building both brand and donor relationships. They are sharing personal perspectives and busting false assumptions that hinder our best efforts – and desired outcomes for the causes we serve. You’ll...

Feb 09, 202356 minSeason 4Ep. 105

104. Unsiloed: How to Leverage Behavioral Science to Market Your Mission and Raise More with Evelyn Gosnell

When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! On this episode of What the Fundraising, we’re getting down to the science of giving. Behavioral science, that is! If you haven’t been using the powerful tools and research out there, Evelyn Gosnell, managing director at Irrational Labs, is here to demonstrate all the ways in which you and your no...

Feb 08, 202346 minSeason 4Ep. 104

103. Unsiloed: How Marketing & Fundraising Go Hand-in-Hand to Engage and Retain Your Donors with Simon Mainwaring

When we look at fundraising, we tend to silo marketing, acquisition, cultivation, and stewardship. But Simon Mainwaring, my guest on this episode of What the Fundraising, is explaining why in fact they are all a piece of the puzzle. He is breaking down for us the ways in which each element of the donor journey is a link in the chain that is indicative of the nonprofit’s overall brand. When we get the marketing right, our donors connect and invest for the long haul. As CEO of the strategic consul...

Feb 07, 202349 minSeason 4Ep. 103

102. How to have Brave Donor Conversations and Why They Are Important with Bessi Graham

Sometimes it’s our job as integral change leaders to be the reality check – even when it’s not easy or means leaving money on the table. Bessi Graham, my guest on this episode of What the Fundraising, is helping us think in new ways about bravery – the willingness to stand up as nonprofits and claim our value propositions, state our limitations and insist on donor partners whose values align with our own. With 20 years of experience working with business owners, governments, and large funding bo...

Jan 31, 202344 minSeason 4Ep. 102

101: A Case for Life-Giving Culture, Community Building & The Future of Engagement with Danielle Farage

When it comes to Gen Z, there is a cultural investigation going on that is challenging older generations to reflect and in many cases reset. Danielle Farage, my guest on this episode of What the Fundraising, is a “Workplace Futurist” helping the first fully digital generation create a new sense of work-life harmony. As Director of Growth & Marketing at Café, a platform fostering development and collaboration within hybrid environments, Danielle’s mission is to leverage technology in bridging...

Jan 24, 202345 minSeason 4Ep. 101

100.2 The Neurodivergent Nonprofit Part 2: Inclusion, Accommodations, and Access Principles that Funders Need to Know with Margaux Joffe

When it comes to accessibility, do foundation’s insides match their outsides? This episode of What the Fundraising – the second of two parts – takes a closer look at how (or whether) funders embrace the full spectrum of disabilities, not just in the projects they fund but in the accessibility of their funds in the first place. Staying aligned to our missions means ensuring our systems are integral – and inclusive. My guest, Margaux Joffe, a groundbreaking voice on behalf of those with ADHD and n...

Jan 17, 202330 minSeason 4Ep. 100

100.1 The Neurodivergent Nonprofit Part 1: Superpowers, Challenges, Accommodations and Advocacy for the Neurodivergent Nonprofit Employee with Margaux Joffe

Sharing that I’m a person with ADHD (Attention Deficit/Hyperactivity Disorder) has definitely sparked feedback and conversation, which should come as no surprise. As Margaux Joffe, my guest on this episode of What the Fundraising is perfectly positioned to explain, neurodivergence is a reality across all kinds of workplaces in every imaginable sector. “It represents the diverse range of human brains and neurocognitive functioning that exists in our species,” says Margaux, an innovator and advoca...

Jan 17, 202338 minSeason 4Ep. 100

99. Cultivating the Unexpected: About Daring to Embrace the Art & Science of Serendipity with Dr. Christian Busch

Is so-called “dumb luck” really so dumb? Or is it, in fact, the result of an invitation? As my guest on this episode of What the Fundraising explains, there’s an art and science to this thing called “serendipity.” Christian Busch, author of "The Serendipity Mindset: The Art and Science of Creating Good Luck," is showing us how to cultivate the unexpected, with insights about why an abundant approach opens doors (and how staying small can literally cause us to miss good fortune right in our path)...

Jan 10, 202352 minSeason 4Ep. 99
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