What the Fundraising - podcast cover

What the Fundraising

Mallory Ericksonmalloryerickson.com
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
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Episodes

98. How a Metrics-Based Approach to Well-being Boosts Creativity and Outcomes with Arosha Brouwer

When my guest on this episode of What the Fundraising peers into the future, she sees a world in which well-being isn’t an afterthought but the centerpiece of creativity, innovation, and productivity. As Co-Founder and CEO at Quan, Arosha Brouwer is creating a platform to support sustainable workplace environments through science-based inquiry and behavioral insight. Whether in a for-profit or nonprofit context, the focus is on measuring team and individual performance not just by net productivi...

Jan 03, 202339 minSeason 4Ep. 98

97. Sector Musings and Holiday Wishes from Mallory Erickson

This episode is a quick personal note from me to you. It includes some recap, a look ahead and what I am thinking about for the sector and fundraisers in 2023 and beyond. It also includes my deep gratitude for you, this community, our guests and our amazing sponsors. Some of the episodes I highlight in the recap include: Britt Frank - THE SCIENCE OF STUCK & HOW TO MOVE FORWARD IN YOUR FUNDRAISING Gabriel Kram - TRUE SELF-CARE: TENDING TO COMMUNITY, ANCESTRY, AND OUR NERVOUS SYSTEMS Ruthie Li...

Dec 20, 202211 minSeason 3Ep. 97

96. The People Behind the Products: 8 Million Dollars in 45 Days with Vance Roush

It’s easy to feel intimidated – or even a little clueless – when it comes to leveraging potential funding sources like stock, cryptocurrency, ETFs, or IRAs. But when we’re avoidant, says my guest on this episode of What the Fundraising, we’re leaving money on the table. Vance Roush, Founder & CEO at Overflow isn’t suggesting that people running nonprofits need to become experts in any of these non-cash vehicles. We just need to partner well! That’s why this former Google employee, who recent...

Dec 16, 202233 minSeason 3Ep. 96

95. The People Behind the Products: The History of Donor Data, Retention, and How Technology Can Empower a Transformation with Jay B. Love

Note the disparity: while commercial businesses have a near 90% returning customers, the nonprofit sector has a staggering 40-45%. Surprising? Then you’ll want to spend some time with Jay Love, Co-Founder of Bloomerang, and my guest on this episode of What the Fundraising. After 11 years as the CEO and Co-Founder of eTapestry, Jay started Bloomerang specifically to address the donor retention issues we have in the nonprofit sector. In addition to our talk about donor retention, you’ll get insigh...

Dec 15, 202228 minSeason 3Ep. 95

94. The People Behind the Products: How Giving Circles Support Belonging, Community and Your Fundraising with Emily Rasmussen

Giving Circles have been around as a concept since the 1980s, but in combination with new technologies, those circles are wider and more generous than ever before. As we learn from Emily Rasmussen, my guest on this episode of What the Fundraising, having a platform around which to congregate strengthens the communities that are fueling movements. She founded Grapevine in 2018 specifically to facilitate multiple small donations – maximizing their impact and helping to connect the dots between peo...

Dec 14, 202225 minSeason 3Ep. 94

93. The People Behind the Products: Using Technology as a Complement to Your Fundraising with Tim Sarrantonio

Have you met people in the fundraising space who think tech is a silver bullet? And because of that, they invest a lot of time and resources in making decisions around the tech adoption and fail to anticipate the implementation of the tech solution. It’s quite common, and the truth is that I was guilty of it as an Executive Director too. But we need to start talking about technology differently, as an facilitator and support system, with fundraiser enablement at the center of the product. And th...

Dec 13, 202226 minSeason 3Ep. 93

92. The People Behind the Products: We All Use Data and Now It’s Time to Harness It with Nejeed Kassam

How’s your data hygiene? No need to panic! As we learn on this episode of What the Fundraising, our metrics don’t need to be perfect. In fact, according to my guest, Nejeed Kassam, Founder & CEO of Keela and Co-Founder of Fundraising Kit, missteps and gaps are a given. But that’s not the bigger problem here. The first hurdle is the tendency to bury our heads in the sand. Prone to perfectionism, many of us in the nonprofit world are afraid that our data isn’t pristine enough, and our numbers ...

Dec 12, 202230 minSeason 3Ep. 92

91. How to Live a Committed Life & Raise Money from the Heart with Lynne Twist

15 years ago Lynne Twists’ first book - The Soul of Money - completely changed the trajectory of my life, and it became the foundation for much of the work I do today. It is one of my greatest honors to get to interview someone on What the Fundraising who has been so instrumental in changing the course of my life and my relationship with money. Over the course of her extraordinary 40-year career, Lynne Twist has been recognized as a global visionary whose innovative ideas challenge received wisd...

Dec 06, 202257 minSeason 3Ep. 91

90. There Are No Fundraising Experts with Tim Kachuriak

What might happen if we removed the veil and said that no one was a fundraising expert? I think it might lead to a lot more fundraisers trusting their gut, taking risks, testing, and realizing that their constant learning around fundraising is what matters - not being an ‘expert’. That’s what I’m talking about in this episode of What the fundraising with Tim Kachuriak, Chief Innovation & Optimization Officer at The NextAfter Institute. In the conversation, he highlights the forensic research...

Dec 01, 202242 minSeason 3Ep. 90

89. Boost Your GivingTuesday with a Three-Year-Old's Words of Affirmation with Emmie Erickson

Today’s episode of What the Fundraising is a conversation with Emmie Erickson, my 3-year-old daughter. For months Emmie has been asking me to ‘make a podcast’ and I decided that GivingTuesday would be a great time for Emmie to read you her favorite book - I Am: Book of Reminders by Juana Medina. There are affirmations inside this book that feel particularly important to remind you of this GivingTuesday. Plus, scientific studies demonstrate that we release all sorts of feel-good chemicals when we...

Nov 29, 20225 minSeason 3Ep. 82

88. Rejection & Resilience: How to Move Forward from No with Estelle Giraud

Are you ready to get uncomfortable? Whether in the nonprofit sector or the entrepreneurial startup space, my guest on this episode of What the Fundraising is advocating for a growth mindset that says “okay!” to rejection, makes friends with Imposter Syndrome and just says no to self-critic noise. Estelle Giraud, CEO & Co-Founder of Trellis Health, demonstrates the power of honoring ourselves – even when important funding conversations go south. Pitching a comprehensive health data platform i...

Nov 22, 202239 minSeason 3Ep. 88

87. Measuring for Success: Alignment, Data, and Donor Confidence with Sasha Dichter

Can you imagine a vibrant social impact marketplace built on outcomes-based data? My guest on this episode of What the Fundraising certainly can – because that’s exactly the platform he and his team at 60 Decibels are building out. CEO & Co-Founder Sasha Dichter explains the why behind creating a foundation for genuine benchmarks and repeatability when it comes to measuring nonprofit results. The goal is to give organizations a window into how their programs are performing relative to peers ...

Nov 15, 202230 minSeason 3Ep. 87

86. Responsible and Sustainable Nonprofit Leadership with a Celebrity Founder with Careshia Moore of Usher’s New Look

You could sit back and relax if only you had a big celebrity attached to your nonprofit, right? Well not quite, as my guest on this episode of What the Fundraising explains. For all her professional skills and the competent staff behind Usher's New Look, President & CEO Careshia Moore still works hard to keep the organization financially healthy, vibrant and strong. Even with the deep, long-term involvement of a major performer like Usher Raymond IV and his mother, Jonetta Patton, no organiz...

Nov 08, 202239 minSeason 3Ep. 86

85. The People Behind the Products: Dreaming Big and Building Smart Partnerships with James Citron

In this episode of What The Fundraising, James Citron, Founder and CEO of Pledge, shares his top advice for nonprofits wanting to dream big and launch partnerships with companies. Having founded and/or led the growth of three of the largest mobile messaging and engagement companies in the United States and the world, James took a leap of faith eight years ago when he decided to dedicate his life to helping the world on a bigger scale: by creating Pledge, a fundraising platform powered by the gen...

Nov 04, 202224 minSeason 3Ep. 85

84. The People Behind the Products: Leveraging Technology to Optimize Your Grant Results with Gauri Manglik

Here’s a thought: What if we had a platform for nonprofit grant writing like the online Common App that colleges and universities have adopted with such great success? That was similar to the initial inspiration for my guest on this episode of What the Fundraising, Gauri Manglik. Gauri is the CEO and Co-founder of Instrumentl, a platform that brings grant discovery, research, and tracking to one place. With Instrumentl, development staff are more effective and efficient at finding the right gran...

Nov 03, 202228 minSeason 3Ep. 84

83: The People Behind the Products: Modernizing Your Fundraising in a Flexible Way with Funraise’s Justin Wheeler

Want to build trust with donors at first glance? That’s what happens when you have a solid, user-friendly platform like the one my guest, Justin Wheeler, has developed. As he shares in this episode of What the Fundraising, years of field experience are baked into Funraise, a digital ecosystem that streamlines nonprofit messaging and fundraising. Their state-of-the-art tool is designed to help nonprofits acquire donors at scale by tapping all the traditional and new fundraising channels available...

Nov 02, 202225 minSeason 3Ep. 83

82. The People Behind the Products: How to Find Your People Through SEO & Partnerships with Rafi Norberg

SEO. The mention of those three little letters sends many of us in the nonprofit sector scurrying for cover. But spend a little time with my guest on this episode of What the Fundraising and I promise you’ll feel empowered to explore all things Search Engine Optimization! Rafi Norberg, President of Nexus Marketing, walks us through what it means to raise your online profile and shares some great (free!) tools to get even the most tech-phobic among us started. You’ll be interested in hearing how ...

Nov 01, 202230 minSeason 3Ep. 82

81. The People Behind the Products: Imposter Syndrome & Authentic Relationship Building with Max Friedman

The truth is, all limiting beliefs aside, we can make giving fun. And Max Friedman and the team at Givebutter are proving this to be true each and every day. They have created a crowdfunding platform that seeks to raise funds that will empower the next generation of changemakers. In this episode of What the Fundraising I get to talk to Max about his entrepreneurial journey, from starting in his college dorm room, to what it’s like to be a 27 year old leader of a rising tech company. There are so...

Oct 31, 202227 minSeason 3Ep. 81

80. Closing the Gender Equity Gap with Katica Roy

Here’s a data point worth highlighting: Dollars invested in female-founded startups offer an average 63% better return on investment than those with male founders. That’s not merely anecdotal, says my guest on this episode of What the Fundraising. Katica Roy, a Gender Economist, and CEO at Pipeline Equity, has all the stats and research to back up her assertions about intersectional inequity and its many costs – both social and economic. Her powerful Pipeline platform operationalizes gender equi...

Oct 25, 202244 minSeason 3Ep. 80

79. The Science of Stuck & How to Move Forward in Your Fundraising with Britt Frank

We’ve all been there: Ghosted by a donor and wondering why, why, why? My guest on this episode of What the Fundraising is showing us how to redirect our minds, dismantling the reflexive responses that play in our heads and inhabit our bodies. Britt Frank, a somatic psychotherapist, trauma expert, and author of "The Science of Stuck: Breaking Through Inertia to Find Your Path Forward," walks us through the many ways in which our reactions (and overreactions) are embedded within our bodies. Becaus...

Oct 18, 202250 minSeason 3Ep. 79

78. Becoming a Changemaker: An Actionable, Inclusive Guide to Leading Positive Change at Any Level with Alex Budak

Are you a changemaker? The call to action on this episode of What the Fundraising is rooted in the notion that we can all be leaders of the change we seek. Alex Budak, a faculty member at the UC Berkeley Haas School of Business, believes leadership is ripe for redefinition – and has data to prove it! He walks us through how the human tendency to maintain the status quo impacts social change and why the greatest CEOs tend to balance confidence with a lot of humility. We’re also hearing all about ...

Oct 13, 202246 minSeason 3Ep. 78

77. Exploring Our Ego and Cultivating True Self Awareness with Kamilah Martin

Perfectionism can be sneaky. We think we’re just working hard, doing our best, and tirelessly serving others. And we are. But, as my guest on this episode of What the Fundraising points out, there can also be a lot of ego driving our behaviors and it needs to be explored. Kamilah Martin, Founder & CEO of Katalyst Consulting Group, leverages her decades of nonprofit experience to help align leaders in the sector – especially those whose organizations are experiencing transition. We are untang...

Oct 11, 202237 minSeason 3Ep. 77

76. Surprising Leadership Lessons from Big Bet Philanthropy with Natalie Rekstad

We are looking at leadership strengths through a feminine lens on this episode of What the Fundraising with my guest, Natalie Rekstad. As Founder and CEO at Black Fox Philanthropy, Natalie is mobilizing resources in all kinds of innovative ways and – as importantly – makes them open source and welcoming to even the smallest organizations to tap a wealth of wisdom. In the process of helping domestic nonprofits and international NGOs build capacities and strengthen their leadership frameworks, Nat...

Oct 04, 202248 minSeason 3Ep. 76

75. True Self-Care: Tending to Community, Ancestry, and Our Nervous Systems with Gabriel Kram

What does it look like to come from a place of wholeness – fully embodied and aligned with our core values? And why is it so hard in this day and age to feel whole? In this episode of What the Fundraising, we start that conversation with an understanding of our nervous systems. Today’s guest, Gabriel Kram, is a convener of The Restorative Practices Alliance, Co-Founder of the Academy of Applied Social Medicine, and Founder and CEO of Hearth Science, Inc. In this conversation, Gabriel explains th...

Sep 27, 202245 minSeason 3Ep. 75

74. Mobilize Your Mission: Learning the Dos and Don'ts from Political Fundraising with Ian Patrick Hines

Political fundraising versus nonprofit fundraising. They might be very different animals, but there are still common lessons to be learned. My guest on this episode of What the Fundraising is offering fascinating insights into what does – and doesn’t – work when it comes to attracting and retaining a loyal donor base. A certified NationBuilder expert, Ian Patrick Hines knows how to leverage game-changing tools and why it’s important to differentiate between high-pressure, quick conversion campai...

Sep 23, 202244 minSeason 3Ep. 74

73. Mobilize Your Mission: What Gamification Can Teach Us About Engagement, Retention, & Building Community with Mariam Nusrat

Feel like getting outside your box? Then spend some time with Mariam Nusrat, my guest on this episode of What the Fundraising! A lightbulb realization during her 12-year frontlines career working on educational policy and behavioral change in developing countries for the World Bank has transformed her into a video games visionary. As Founder and CEO of GRID (Gaming Revolution for International Development), she has unleashed a not-for-profit platform that is democratizing mobile games, advocatin...

Sep 22, 202251 minSeason 3Ep. 73

72. Mobilize Your Mission: What Grassroots Organizing Can Teach Us about Ethical and Equitable Fundraising with Erica Chomsky-Adelson

Many nonprofits are exploring a shift away from old-school donor-centric fundraising, but are unclear about what that would look like. In this episode of What the Fundraising, Erica Chomsky-Adelson is sharing the compelling, community-centric alternative she and her team at Culture Aid NOLA (CAN) have put in place. Born at the height of the pandemic, their non-traditional food bank knits donors, volunteers, and guests together in a vibrant ecosystem of mutual support. With demand higher than eve...

Sep 21, 202244 minSeason 3Ep. 72

71. Mobilize Your Mission: Data-Driven Decision Making in a Recession with Woodrow Rosenbaum

Your head will spin with the data-driven insights and post-pandemic strategies my guest has to share on this jam-packed episode of What the Fundraising. Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, brings a powerful lens on fundraising based on his previous career in commercial marketing as well as the detailed metrics he’s constantly scanning for clues to donor behavior. In large part because of the COVID-19 global impact and response, many of the nonprofit world’s old-school models,...

Sep 20, 202244 minSeason 3Ep. 71

70. Why Bravery & Nuance Matter: Our Marketing & Fundraising Mindset Defines the Donors We Attract with Simone Seol

My guest on this episode of What the Fundraising is challenging all of us to throw out self-limiting beliefs in favor of playfulness and transparency. Simone Seol, a coach, and host of The Joyful Marketing Podcast, shows us what it can look like to step away from self-doubt, fear of rejection, and perfectionism. “How we get to show up is our decision,” she says. “You get what you think you deserve and you call in who you speak to.” This is such a powerful message for nonprofits whose goal is to ...

Sep 13, 202247 minSeason 3Ep. 70

69. How to Write Anti-Oppressive Marketing and Copy that Converts with Natalia Sanyal

After last week’s episode with Seth Godin, we wanted to dig deeper into the marketing and content side of nonprofit fundraising. And this next episode definitely delivers. As nonprofits, we are constantly scrambling to come up with fresh, compelling stories to illustrate our missions, but are we being mindful? On this episode of What the Fundraising we’re pausing to take a hard look at content – and the harms our words can inadvertently cause. My guest Natalia Sanyal is applying a humanity-cente...

Sep 06, 202247 minSeason 3Ep. 69
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