This is what the Flux.
I'm Bratt and I'm justin as Monday, they're twenty six of August.
Josey boy, it's good news for anyone with a mortgage because it looks like the mortgage wars are well and truly back. Get this one. On Friday, CBA cut its rate for new borrowers of fixed and variable mortgages like that, and now we're all waiting for NAB, Westpac and A and Zed to see if they follow as well.
Man. As with the end of the month, this is the time to see whether there's been any updates to your credit score this month. Did you get a new credit card, maybe a car loan, even a new energy provider. It all gets updated on your credit report, So fox am, if you don't know if it's gone off or down this month, download the Flux app and check your credit score today.
Three mobile stories today, Dozzy boy, let's do it for our first. Uber Australia has haled the pin on its car share business after an eight figure Australian acquisition in twenty twenty two.
Huge you turn from Uber just two years later, so tell me what's going on here?
Well, Doessey boy? We know Uber as being the braw us startup that shook a fair few taxi feathers across the world when it landed.
Its main selling point was allowing almost anyone to transport customers from point A to point B.
Now, as we know, since its success with right sharing, it also expanded into Uber Eats, It got into the scooter's business. It even did some helicopter stuff now be man.
In twenty twenty two, Uber acquired an Australian car share business called car next Door forget this one hundred and five million dollars, which.
Had actually renamed two Uber cars Share.
And this acquisition was supposedly Uber's first step globally to expand into the car sharing market.
Yep. But now after less than two years, Jersey boy Uber has announced it's going to shut down cars Share.
You see, Beman, Uber's betting that Australian customers would want to make money off their cars when they were sitting in their driveway. They even called car sharing the great next distructor of the Australian transport industry.
But it wasn't to be. And now it'll go into the history books of Uber as an acquisition gone wrong.
Because it's not so easy to build a cars share aring marketplace.
So what is the key learning here?
Disruptive business models can be exciting, but they're not always easy to implement, especially when they require significant behavioral shifts from consumers. You see be Man. When Uber acquired car next Door, it's said that more than fifty nine percent of Australians were driving less frequently due to the costs of driving, and.
As a result, Uber believed that car sharing would be the solution to earn an income from your car.
But Bman, Uber didn't quite experience the results it expected from this acquisition.
Since twenty twenty two, Juzzi Boy, Uber experienced cost increases for things like insurance, They've seen a heap of vehicle theft, and Uber has also seen a number of cars damaged.
All in all, this has created more headaches for Uber and turn them against pushing this model globally.
Sometimes it's just easier to call a car than to share a car.
For our second story, Beyonce is launching a new whiskey brand in collaboration with Moe Hennessy as another celeb jumps on the alcohol bandwagon.
Great pronunciation. They're Juzzi Boy and Beyonce Whisky. Hey, the collab we never knew we needed, but now I'm not sure we can live without it. Tell me more.
Beance, the og star behind Destiny Child and the Queen of the Beehive, and of course her love for Texas hold him and apparently whiskey now as well. That's correct, a mundo juzzy boy.
She's announced that she's launched a new whiskey line in collaboration with Moat Hennessy.
The company owned by LVMH.
Now, this new whiskey brand is named after her great grandfather who used to moonshine.
Whiskey, and the man say Beonze's first venture into the business world. Now, she obviously has a perfume, She had a clothing brand when she collaborated with Added Ass, and boy, this is just the latest Hollywood celebrity to collab with a brand for an alcohol company. So what is the key learning here?
Celeb endorsements have always had a big impact on sales for any brand, but they seem to have an especially strong impact on alcohol brand.
You said the man. If history is anything to go by, we know that big star equals big revenue in the alcohol industry.
Does it. Would you remember twenty seventeen when George Clooney cashed in with this premium to cure brand cassamigos.
I do Diagio paid one point three billion US dollars to acquire it.
Well, what about this one in twenty twenty when Ryan Reynolds cashed in with American Aviation Gin for a cool six hundred and ten million US dollarydoodars.
Mister Deadpool and Van Wilder part of Liaison. Then you've got Dwayne the Rock Johnson, who's tequila brand supposedly became the fastest growing tequila in the history of all spirits according to Dwayne the Rock Johnson.
So it's fair to say that, after some failures with her clothing brand, seems like the alcohol industry is the way to go for Beyonce.
And b Man. Based on x and Reddit, it seems like many of Beyonce's megafans are already drunk in love with Ay Whiskey.
Very nice. For our third and final story, Sirius XM Holdings has signed a one hundred million US dollar deal for Alex Cooper's Call Her Daddy podcast and her network of shows as well.
You Strits to Call Her Daddy. Be Man crazy, how big this has become? So tell me more well, Juzzy boys.
SiriusXM is one of the biggest audio entertainment companies in the US.
We're talking evaluation of around twelve billion US dollars and if you do.
Know, Call Her Daddy is one of the most listened to podcasts by women globally.
It's featured guests like Simon Bios, Miley Cyrus, Christina Aguilera and many many more.
And now SiriusXM has announced it has acquired the distribution rights to the Call Her Daddy podcast for one hundred million newest dollars over the next three years.
And the man they also have the rights to all of the content produced by the Call Her Daddy Talent Network.
I must say, Jazi boyd. This is quite the pivot from the era of buying exclusive hosting rights for podcasts.
So what is the key learning here?
Industries, especially new ones, often start with a particular monetization strategy, but over time approaches are refined.
Now, be Man. During the pandemic, the trend was all about securing exclusive hosting rights for popular podcasts.
With the idea that exclusivity would drive revenue.
Remember when Spotify bought multi year exclusive hosting rights for podcasts like Call Her Daddy, The Joe Rogan Podcasts. Yep, the deal meant that those podcasts were exclusively available on Spotify, and Spotify had the rights to sell ads for those podcasts exclusively on Spotify.
Now, the good news for Spotify was that advertising revenue on its platform grew about eighty percent between twenty twenty one and twenty twenty three.
But that number could have been a whole lot higher if it could sell ads on other podcast platforms as well.
Which is why when these podcast rights deals expired earlier this year, Spotify said adios to exclusive hosting.
These deals weren't exactly what I hoped.
For, But it seems like SERIOUSXM has watched and learned, and rather than going for exclusive rights, they're looking to monetize by distributing and selling ads on Call of Daddy across all the platforms in the world.
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Thanks for listening, and we'll see you on Wednesday.