Swisse's chaotic comedy strategy | Buzzfeed News shuts down | IKEA's US expansion - podcast episode cover

Swisse's chaotic comedy strategy | Buzzfeed News shuts down | IKEA's US expansion

Apr 25, 20236 minTranscript available on Metacast
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Episode description

Swisse vitamins’ had a very strong quarter of sales after using social media comedians, the Inspired Unemployed, to help boost their new products.

BuzzFeed is shutting down its news division and cutting another 15% of staff after a tough 12 months for digital news publishers.

IKEA is planning a global expansion with a plan to spend $2 billion to expand in the US, which is its biggest investment in a single country. 

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