Qatar Airways snaps up a chunk of Virgin Australia | LVMH x Formula 1 | Youtube revamps Shorts - podcast episode cover

Qatar Airways snaps up a chunk of Virgin Australia | LVMH x Formula 1 | Youtube revamps Shorts

Oct 06, 20247 min
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Episode description

Virgin Australia announced last week that Qatar Airways officially plans to buy a 25pc stake in the Aussie airline but there’s still one little, big hold up.

LVMH has signed a monster 10-year sponsorship deal with Formula One to put their brands all over the racing circuit.

Youtube is bringing big changes to Youtube Shorts to try and compete with TikTok.

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Transcript

Speaker 1

This is what the Flux.

Speaker 2

I'm Brettan Justin and Monday, the seventh of October, dozy boy.

Speaker 1

A and Z Bank has been in a fair bit of hot water lately with its trading scandal. But now it's come out that am Z has paid a combined sum of ninety nine million dollarydodars to settle two class actions. Now one was related to commissions to car dealers, if you don't mind, and the other was for charging excessive fees on its super product boiling water.

Speaker 2

Some might say, be man, uh huh, now Fox, I'm the ASEX jump six and a half percent in the September quarter, that was the best quarter of the year so far. In a Flex app, we take a closer look at the three best performing companies on the ASX two hundred in September, and there's one particular industry that comes out on top. To make sure to download the Flux app to check it all out.

Speaker 1

Three truly riveting, if not life changing stories today, Dozy boy let's do it for our first. Virgin Australia announced last week that Qatar Airways officially plans to buy a twenty five percent stake in the Ossie Airline, but there's still one little, big hold up.

Speaker 2

Could potentially be some very big news for Ozzy consumers and competition. Be man, if you don't mind to tell me what.

Speaker 1

Some background Josey Boy. Virgin Australia was one of the first major airlines in the world actually to go bust during the COVID nineteen pandemic, and just.

Speaker 2

After hitting their major turbulence, the plane was steadied by private investment firm Bane Capital, which bought Virgin Australia for three and a half billion dollars.

Speaker 1

Now, for those that don't know, Qatar Airways is the national carrier of Qatar.

Speaker 2

A country known for its vast, vast vast amounts of oil.

Speaker 1

And Jessy Boy. While Qatar Airways has a flight sharing partnership already with Virgin today, it's now going one better.

Speaker 2

Yeah. Last week Qatar Airways announced it's planned by a twenty five percent stake in Virgin Australia.

Speaker 1

Now, under this proposed deal, Virgin Australia plans to launch flights from bris Vegas from Melbourne, from Perth and Sydney all the way to Doha in k Man.

Speaker 2

Cut the crap, give me the gass. How much were we talking for this twenty five percent?

Speaker 1

The purchase price of twenty five percent, Josey Boy is an undisclosed amount. Boring and this deal will need approval from not only the hyble C but also the Foreign Investment Review Board.

Speaker 2

Interesting, So what is the key learning here?

Speaker 1

There's a very careful balance between protecting national interests and creating consumer benefits.

Speaker 2

You see, AMAN, the Foreign Investment Review Board or ERB as they like to be called, now examined proposed foreign investments into Australia.

Speaker 1

And this organization's role is to determine whether these investments are in Australia's national interest, whatever that may mean now as it happens Jasi Boy. Last year, Qatar Airways was blocked by the Australian government from a request to fly more services into Sydney and Melbourne and Brisbane and Perth.

Speaker 2

And this caused major uproar because people believe this is a way for Quantas to maintain its market dominance.

Speaker 1

Now some more contexts, Jasie Boy, Quantus and Virgin Australia together they control about ninety percent of Australia's domestic aviation market.

Speaker 2

So AMAN it'll be interesting to see where this one goes, especially if it helps bring down prices for consumers.

Speaker 1

For our second story, Elvier Mate has signed a monster ten year sponsor deal with Formula one to put their brands all over the racing grid.

Speaker 2

First it was the Olympics, then Paralympics, now Formula one. Elvi Major really riving up the sporting engines. Be Man, so tell me more.

Speaker 1

Well, Josie Boy. Elvia Major is the French luxury conglomerate that stands for Louis Vuitton, Moet, Hennessy.

Speaker 2

And within this huge conglomerate there are more than seventy five luxury brands or maisons as they like to call.

Speaker 1

Them, and we'll be talking Louis Vuitton, Dior, Givanci, Fendy, Celine, Kenzo, tag Hoyer.

Speaker 2

And also luxury drinks like Moet, Verve, Clico and Hennessy.

Speaker 1

Now Jasi Boy. During the Olympics and the Paralympics in Paris, you may have seen some of Elvia Mahor's brands floating about.

Speaker 2

And up the back of this success, be Man, Elvi Mahor signed a ten year deal with Formula one that will put it front and center.

Speaker 1

Ah and This deal is believed to be worth around one hundred million euros a year for ten years. It's really all about getting in front of a new, truly global audience.

Speaker 2

So what is the key Lenni here?

Speaker 1

As consumer preferences evolve, brands need to evolve their marketing to be where their audiences are spending time and attention.

Speaker 2

LVMH's brands have traditionally used a list celebrities as their brand ambassadors to promote their very luxurious products.

Speaker 1

Yep, think Arihana, think Zendaya, think to Law.

Speaker 2

But b Man. Since the success of the Olympics, LVMH is starting to look at new ways to get multiple touch points with the customer in the same spot.

Speaker 1

Yep, tag Hoyer, which is obviously owned by LVMH. They're going to replace Rolex as the official timekeeper of F one.

Speaker 2

LVMHOR manufacturer cases for the trophies.

Speaker 1

And you better believe they'll now be squirting bottles of moat from the podium.

Speaker 2

And b man, we know that F one has gone through a serious makeover since the Drive to Survive series took Netflix by storm.

Speaker 1

YEP drew in more female fans on F one and fans in the US and Bman.

Speaker 2

The US market was worth nearly twenty two billion euros in revenue for LVMH last year.

Speaker 1

So LVMH is hoping that by sprinkling into the luxury brands across the F one track, it can draw a new, younger audience to its brands.

Speaker 2

For our third and final story, YouTube is bringing big changes to its YouTube shorts to try and compete even closer with the talk.

Speaker 1

Not like YouTube shorts wasn't already a TikTok clone to begin with juzzy boys, So I want to know what is the story here?

Speaker 2

What is it? We'll be man. YouTube is the og video sharing platform that launched back in two thousand and.

Speaker 1

Five gave us little gems like Harry Potter, puppet Pals and Charlie bit my Finger.

Speaker 2

Now back in twenty twenty, when the pandemic had us all doing viral TikTok dancers, YouTube also wanted to get in on the fun, and they launched YouTube shorts.

Speaker 1

Just like TikTok, shorts was all about vertical and scrollable and bingeable videos that are max thirty seconds.

Speaker 2

But now be Man YouTube's giving shorts more of a TikTok esque glow up with its latest updates.

Speaker 1

We're talking longer videos up to three minutes, something TikTok's also been increasing over the years, and.

Speaker 2

The piece de resistance is it's new templates feature.

Speaker 1

Yep it let's creators jump on trends quickly and add their own take to an existing video.

Speaker 2

Looks like YouTube kind of wants some of that trend fueled growth that TikTok has really been benefiting from.

Speaker 1

Excellent call Jazzy Boy. So what is the key learning here?

Speaker 2

The secret to a thriving social media business is simply to get users involved.

Speaker 1

You see, TikTok success as a plat comes from user generator content, but then the TikTok community builds on that content.

Speaker 2

Trends like very mindful, very demure, or the cucumber trend, they'd be unpopular, and they prompt others on the platform to post their own take of the trend.

Speaker 1

That creates more engagement on the platform and therefore more growth, which is.

Speaker 2

Why even the YouTube shorts actually has more monthly active users than TikTok. TikTok is the undisputed leader when it comes to engagement.

Speaker 1

Yep TikTok's average viewcount was over eighteen thousand in the first quarter of twenty twenty four, Where's shorts which just over six hundred and forty.

Speaker 2

So man, it makes sense why YouTube is trying to use very similar tactics to TikTok Bloxam. The September quarter was the best quarter of the year so far on the ASX, and I'll give you a hot tip. One of the top industries was mining. There are a whole range of reasons for that. We've touched on some of the pod but if you want to learn more and which companies perform the best, they sure to download the Flux app and check out our article on the best performing docks.

Speaker 1

Lovely stuff, Dozy boy, thanks for listening, and we'll see you on Wednesday.

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