Alright. 3, 2, 1. Let's get it. Welcome to another edition of what's your problem? The podcast. I'm your host marsh Buice and today we're going to be talking about. Failing and the differences between failing and failure and why failing is such a key component of success. One thing that you have to remember is failure is an identity. Failing is a process. Always keep it a process. Failing is the key. To growth and success. How will you ever grow? If you don't step outside?
Your self-imposed limitation. If you don't step outside. Your comfort zone. If you don't step outside the normal day to day. In sales we say ABC, right? Always be closing. I say it when it comes to life, ABC always be climbing. But when it comes to growth and success, ABF. Always be failing. And when I say failing, I don't mean gloriously. I mean, incrementally. See, the reason why people fail gloriously is because they've lost so much momentum.
And they've lost so much ground that all of a sudden, they wake up one day and they swing for the fences, trying to get it back. All in one fail swoop. And this is how they. They burn up. Your job. Is to burn on. Backing up a minute when people fail gloriously, I think about salespeople, who they laughed and clowned. For 20 days of the month. And now there's only seven days left.
And they try to knock customers' heads off and they make the situation worse and then more do they, do they get to the end of the month? Or they have a couple of months like that and they say, man, F this place. These people are stupid. The customers are stupid. I'm out of here. And they go find something easy. And then that doesn't work. So then they go find something easier and they shrink and shrink and shrink. And before, you know, it. You were once. Making a hundred grand a year.
150, 200 grand a year in sales. And now today you're working at home Depot. Tell my brother, this is great, man. I have no stress. Your job is to stay in the game. And grow and evolve. As the game progresses now, here's, what's deceiving. Sometimes it looks like the game is regressing. The economy shifts. Customers tendency shift. You get blindsided in life that shifts life takes a shift on you. It will. And what looks like it's regressing.
Because you've made failing a part of your daily effort. Micro now, incremental failing. Because you've made that a fabric of your day to day activities. Then, what you're going to do is, is you're able to a. This is just a way of life. So you expect that. So when it regresses and your job every single day is what are ways that I can reach out there a little bit further than in my comfort zone that I can reach outside beyond my mental comfort zone, the things that, oh, it's not going to work.
And I push myself and I do those things what's going to happen is, is when things regress. Where everybody else tries to protect themselves. And not lose. You can continue to play to win. This is how you make up ground. This is how you steal market share. You got to think about it like this. If I'm failing more than you I'm winning. And so I got to just stay in the game. And not go out with all chips in. I just incrementally. Put myself in position day in and day out.
Think of your life as a business. There's two businesses that start off one business starts off slow and simple. The other business, that's a competitor. It starts off with VC money and they go for it all they say, we're going to put the slow and simple out of business. Look how simple they are. Look at what they don't offer. And so they, they, they, they go out there and they spend masses of Mount of money trying to get market share, and they get the market share, but their burn rate.
Exceeds their revenue. So they burn all this investor money. All this capital. They buy the best technologies, the best properties, the best marketing they do. All of that. And they're getting it, but they're spending more than their. Receiving. And they burn out and they have to file for bankruptcy. They can't sustain. So that simple, slow business. Let the big business. Run after it.
And once they burned out, they're able to buy their competitor for fractions on the dollar, and they're able to get the market share and they're able to get all the technology and some of the best people. For fractions. Of what they would have normally spent. It's because. One went forward at all. The other one did not. It's the tortoise in the Hare. That's how it's got to be for you. So you got to find ways. To micro fail today. James clear, put it best in his book. Atomic habits.
If you focus on. Incrementally. Improving. And the improving part means that you got to step outside your comfort zone. It means you got to do things a little bit different and you got to do things consistent and you keep stretching. That 1% is 37% at the end of the year. Versus if you don't fail. You protect yourself. Well, you're not getting any better and that will eventually. Go to zero. Failing's got such a bad rap. Because you, you tend to think of failing. As an end result.
And instead of looking at it, as an opportunity. And so when you can look through the lens of failing. As an opportunity. Because it's an investment. You're able to amass new skills. Experience connections habits. No how see these things compound. And they feed upon themselves. And when you do this every single day and you take your eyes off of the end result, and I just focus on the effort and what I'm getting back in return, that's intangible. I trust myself. That this is going to pay off.
I don't know when, until, as my timeframe. Right. So, but I know that eventually things will break open and ultimately I will succeed because I look at it not, not from the lens of a result. But from the system that I follow. And all of these benefits that I get. See if you're not. Stretching out there. If you're not putting anything in the kitty. Well, zero compounded is still zero. This is why you have to focus on daily. Micro failing. And because you're not focused on the result.
And you're focused more so on the investment, the skills, the collaborations, the reps. This is what's going to put you in position. To succeed. You're incrementally learning. You're increasing your confidence along the way too, because you give yourself a shot because you say, you know what. You're worth too much to stay the way that you are. We got to grow. We've got places to go. Let's go.
And you trust yourself enough that says, look, even if this doesn't work out, I'm going to analyze, I'm going to just make those things and that dammit, I'm going to do it again. That confidence is what shapes. Your self-belief. You believe more because you have more confidence to be able to do so. This never ends. And what's very liberating. Let me tell you what's what's. If you've heard nothing, listen to this. What is so freeing. Is that you don't have to negotiate with yourself.
Is this going to pay off? Is this going to work? Is this worth my time? You don't have to worry about any of that. You just say it's an investment. These. Micro failings is an investment skills. Know-how connections. Experience. All these reps. And I just, I put it in there because you don't have to worry about if anything's wasted, because let me put your mind at ease. Nothing is for nothing, nothing is wasted because you step outside your comfort zone because you're willing to.
Uh, focus on these micro failings. Nothing is wasted. It's stored. So even if you don't get the result right now, it's storing up. And so this investment in your connections. Your skills, your know how. All of these things. They're storing up. And what happens is because you do this every day, it keeps storing up and it gets bigger and bigger and bigger because it's compounding. So what is at first five to one? Five times the effort to get one time, the result flips around to one to 10.
And so you do one thing and get 10 times the compound interest because that kitty is getting bigger and bigger, bigger. You're not seeing the results yet, but see, it's getting bigger and bigger and bigger. And what's going to happen is, you're going to hit that tipping point. It's going to open up and it's going to cascade and success. This is how you grow. The key to growth. Is down the path of failing. All right, let's get out of here. Thank you for sharing this show.
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