Step 2 - Idea (Create Products That Sell Themselves)

Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll get some great tips for checking out the competition so you can learn from what they’re doing.

“Not being an expert is actually an advantage!” -Tom Gaddis

In This Episode:

• Why you need to focus on building an audience
• How to become a content-generating machine for your audience
• Online tools that will help you learn about (and dominate) your competition
• How to bring value to your community

Resources:

• SimilarWeb - https://www.similarweb.com/
• ConvertKit - https://tomgaddis.com/convertkit 
• Answer the Public - https://tomgaddis.com/answer-the-public
• Offline Sharks https://offlinesharks.com/tom

Connect with Tom Gaddis:

• Website - http://tomgaddis.com/
• LinkedIn - https://www.linkedin.com/in/tomgaddis
• Facebook - https://www.facebook.com/tomgbiz