It’s episode 100! I can’t believe it. We made it to 100 episodes and that’s in a big part thanks to you. So I’m celebrating the 100th episode of What’s The Secret? by reviewing what we’ve been over in the past 100 episodes and giving you the lowdown on what I’ve learned from recording them. It has been a crazy ride, but I am grateful for you tuning in each week. If you are looking to start a podcast, build an audience or do pretty much anything in your life, you’ll find value in what I’m sharing...
Jan 25, 2022•12 min•Ep. 100
Are you looking to get more done in less time? Well, you’re in luck! In today’s episode, I’m sharing three of my current favorite tools and a book that has helped me get more done in my business. These are things I’m using each and every day that have drastically changed my workflow and allowed me to get more done in less time. Whether you are an entrepreneur that works alone or someone who works with a team, what I’m sharing with you today is going to open your eyes and make you think a little ...
Jan 18, 2022•14 min•Ep. 99
We all want to be successful, right? When you’re first starting out it can all seem so overwhelming. There is so much to learn, think about and do in order to create success, and it can be hard to know where to start. But what exactly does it take to be successful? Recently, I’ve been thinking about more specific actions that I could share with you to help you be successful in 2022. And the beauty of what I’m teaching you, is that it will work no matter when you listen, whether it’s 2022 or beyo...
Jan 11, 2022•14 min•Ep. 98
Holy cow, it’s 2022 – Happy New Year! Both 2020 and 2021 were pretty crazy, so what does 2022 have in store for us? In this episode, I’m talking a little about 2021; some of the things we did in our businesses, the things we could do differently, the planning strategies that I use in my business when a new year begins, and what we do to set ourselves up for maximum success in an upcoming year. You’ll hear some of my insights into 2021 and what I’m looking forward to most in 2022. Also discussing...
Jan 04, 2022•16 min•Ep. 97
In the world of sales, we are often taught that we need to be pushy, aggressive, and ready to do whatever it takes to convince our prospects to part with their money. But this pressurized selling tactic doesn’t align with everybody’s values, and today’s guest decided to find a different way to sell, one that is in line with his goal of stepping out of the realm of sales and into the realm of therapeutic conversation. Chandler Walker is the founder of Stoneage Fuel, a health and fitness brand tha...
Dec 28, 2021•25 min•Ep. 96
Have you ever wondered what the world of affiliate marketing is really like? Do you wish you knew the difference between an affiliate marketplace and an affiliate network? Well, today’s guest is joining me to give the inside scoop on all things affiliate marketing. Alex Gunoe is the Director of Business Development at Digistore24, an all-in-one digital sales platform that offers an integrated online store, affiliate network, and all common payment methods and accounting automation. He helps busi...
Dec 21, 2021•18 min•Ep. 95
We all know the power of morning routines, but fewer of us know the power of evening routines. So this week, I’m joined by Jose Escobar, Founder, and CEO of The Entrepreneur’s Bookshelf. Jose had a “good” life, but one day he realized that “good” wasn’t what he wanted; he wanted great. He implemented a morning and evening routine into his life, and his life completely changed. He doubled his income, became a better father and husband, and lost 35 pounds in the process. Jose shares the power of e...
Dec 14, 2021•24 min•Ep. 94
For a long time, no matter how hard I tried, I could not break that earning barrier and reach the six-figure mark in my business. I felt like I was spinning my wheels while nothing was working, and I struggled mightily to start generating significant money from my entrepreneurial efforts. But the reality was that I was actually doing some things that were eventually going to help me hit that mark and breakthrough to seven figures and beyond. In this episode, I’m giving you some specific things y...
Dec 07, 2021•13 min•Ep. 93
On today’s episode, I sat with Sherry Bonelli, SEO expert, and owner of Early Bird Digital Marketing. We get real about entrepreneurship and the ups and downs that come with running your own business. Sherry had a business that was on its way to being successful but was met with an unfortunate failure. Today, we dive into how she navigated the downturn and came out even more determined to build a successful business. Sherry shares how it’s getting harder to break into the writing scene, but once...
Nov 30, 2021•33 min•Ep. 92
Every entrepreneur stumbles upon this obstacle at some point in their journey and that’s how to generate new ideas. Whether it’s because of changes in the market, updated technology, or new ways of doing things, there’s bound to be something that triggers you to question, what you could be doing better? Running out of ideas can be frustrating, thankfully there are ways to overcome it. But how can you solve this problem? That’s the topic of today’s episode. Today, I’m going to let you in on a sec...
Nov 23, 2021•10 min•Ep. 91
If you take a look at the business press lately, everyone is talking about the “Great Resignation.” This phrase describes the recent movement of people looking to start their own online business or find a remote job, so they can experience a type of freedom that they couldn’t with their previous job. But as someone that has built successful remote businesses, I wanted to share some common and big mistakes that people make when trying to go remote and much more on today´s episode. “You need to tr...
Nov 16, 2021•11 min•Ep. 90
From going to bed hungry because his family had very little money for food, to growing one of his first business ventures to over $40 million in revenue, and then selling for an 8 figure deal. Today’s guest, John Donges, knows what it’s like to struggle and what it’s like to succeed. John is an expert in what to focus on to scale aggressively, letting us in on how he scaled a business from 5 to 10 million dollars. He’s going to share with us some super valuable, actionable tips and secrets to su...
Nov 09, 2021•25 min•Ep. 89
In last week’s episode, we talked about the psychology of high-ticket selling. To follow up on that conversation, today we talk about how to bring more clients into your program through referrals. Referrals are an amazing way of generating additional revenue, while not spending more money on marketing. In today’s episode, I talk with Jodi and Darryl Bueckert, they are experts in getting Referrals on Repeat. They share various methods that you too can leverage, utilizing this amazing lead generat...
Nov 02, 2021•28 min•Ep. 88
It's time to drop the fantasy that having an online business is going to, in some magical way, generate revenue without you having to do any real work. This episode aims to help you get out of that mindset and show you what it really takes to build a multi-million dollar online business. We are going to talk about something that is key in reaching that level, high-ticket selling. In today’s episode, I’m talking with Lucy Brenton. Lucy has been in sales since the age of 16 and loves being part of...
Oct 26, 2021•22 min•Ep. 87
My guest today is Susie Carder. Susie is a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country. Susie then founded and sold three profitable companies, the last of which sold for over 10 million each. Today Susie and I discuss her best-selling book ‘Power Your Profits: How to Take Your Business from $10,000 to $10 Million. “You can´t make millions if you are in a poverty mindset, you gotta shift that.” - Susie Ca...
Oct 19, 2021•30 min•Ep. 86
If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video. In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just how easy it is to implement this into your business. “I want to convey to the people that see my videos that I’m a regular guy, like them, so they ca...
Oct 12, 2021•23 min•Ep. 85
When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to implement in your current process. So in today’s episode, we are going to talk about three hidden ways to get more sales. “The thing with all these strategies is to bring them into our community, give them assets that they can use, and that they can get a ...
Oct 05, 2021•14 min•Ep. 84
Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it is important to have drive and a great work ethic, going to the extreme can have a negative impact on your health, and end up causing you to burn out. In today’s episode, I’m going to talk about burnout, what it is, what can cause it, how you can identify i...
Sep 28, 2021•15 min•Ep. 83
The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a real recipe for success because most people have a tendency to overcomplicate things when they are trying to start a business. In today’s episode, I’m going to teach you how to keep it simple and focus on the things that really move the needle. “It wasn't a...
Sep 21, 2021•9 min•Ep. 82
Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results. So in today´s episode, I’m going to talk about how everything is connected and the realization that catapulted me into the type of person who has succeeded in business. “If I want people to become a good customer of mine I have to be a good customer to other people.” - Tom Gaddis In This Episode: Embracing...
Sep 14, 2021•14 min•Ep. 81
Maybe you are looking to start your own business, so you can ditch the painful job that you don’t like. You’ve been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal? In today’s episode, I will share with you insights about running a 7-figure business and compare that to what you are looking for, so you can decide if starting an online business is what’s best for you. “I enjoy the work that comes with growing an online business.” - T...
Sep 07, 2021•17 min•Ep. 80
One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that’s because it's true. But many people struggle on where to even start? Here’s a hint, email your list daily. So in today´s episode, I will share three ways that you can create and grow an email list. The best part, they are all free. “A small list of buyers will always outperform a huge list of random people” - Tom Gaddis In This Episode: How to create something o...
Aug 31, 2021•17 min•Ep. 79
We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware that you have it. In today´s episode, we are going to talk about the refund mentality and I'm going to teach you how to overcome it. “If I'm not being a good customer, how can I expect other people to do business honestly with me.” - Tom Gaddis In This Epis...
Aug 24, 2021•9 min•Ep. 78
Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful. In today´s episode, I will share with you my morning routine, so you can get a look into how I set myself up for success. Hopefully, you will be able to apply a few of these tips and strategies to your existing morning routine or use them to help you put one together. “To really get to the level of success that I wanted to get to, I needed to ha...
Aug 17, 2021•20 min•Ep. 77
As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most? Today´s episode is going to be a short and sweet one. I´m going to talk about the age-old discussion, “Time vs Money” and why it matters to you, the Entrepreneur. “And that is really the essence of time vs money…how valuable is your time versus the money it would cost to have someone else do somet...
Aug 10, 2021•8 min•Ep. 76
You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true? In today´s episode, I´m going to talk about my experience with remote business and what I have seen other successful entrepreneurs achieve, to let you know what to do if you want to start your own remote business. “It's the mindset and the shift and getting out of your head, that starting a remote business ...
Aug 03, 2021•14 min•Ep. 75
It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker. In today´s episode, we are going to talk about Poker and all the lessons you can pull out of it to apply it to your business. I will point out a few of the examples in poker that helped me to become successful in my business over time. “The biggest thing that determines whether you make mo...
Jul 27, 2021•16 min•Ep. 74
Are you looking to join a Mastermind? Or maybe you've already been involved with one and looking for more information. Either way, a Mastermind is one of the best tools to quickly grow your business, giving you access to a large audience of other successful people. In today´s episode, we are going to talk about the power of the Mastermind, and some of my biggest takeaways from the last Mastermind I assisted with, and much more you won't want to miss! “If you are in a room of people in your indus...
Jul 20, 2021•33 min•Ep. 73
Whether you are looking to start or scale your affiliate business, you may be struggling with roadblocks, even lacking clarity on what to do next. If so, then you are going to love what we have for you today. In today´s episode, I´m going to be talking with John Crestani, John is a well-known Affiliate Marketer who has amassed a huge following on Youtube and has made millions of dollars with the information that he is going to share with us today! “Affiliate Marketing changed my life… I was only...
Jul 13, 2021•32 min•Ep. 72
Today's episode is short, sweet, and value-packed with lots of actionable information that you won´t want to miss out on. This Tuesday, I share three thoughts with you that have been life changers for me, that you'll be able to implement in your own life! “The important thing is that you have the right thinking and that you do things the right way, not the end result...” - Tom Gaddis In This Episode: Why “Right Thinking” it´s more important than RESULTS. HOW you can take something that´s already...
Jul 06, 2021•15 min•Ep. 71
