What's the Secret? - podcast cover

What's the Secret?

Tom Gaddistomgaddis.com
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
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Episodes

Affiliate Marketing Secrets (Part 4) - The Affiliate Webinar Game

Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell you today. In today´s episode, I´m going to talk about all the In's and Out's of what it takes to be successful with Affiliate Webinars, so you can gr...

Jun 29, 202116 minEp. 70

Affiliate Marketing Secrets (Part 3) - You the Affiliate Marketer

Making money while you sleep. That’s how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people’s products. Well, it’s not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary duty to your community. So let’s follow this series and look at the significant aspects of a successful affiliate marketing system. Tune in to Part 3 of...

Jun 22, 202123 minEp. 69

Affiliate Marketing Secrets (Part 2) - Affiliate Marketing for Your Courses/Products

Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new affiliates. You will also discover the “ dark side ” of affiliate marketing, as well as tips and tricks to avoid doing business with shady people. Tu...

Jun 15, 202124 minEp. 68

Affiliate Marketing Secrets (Part 1) - Affiliate Marketing Intro

The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet. The truth is, it's not that easy. Without a game plan, you'll struggle and end up lost. To help you navigate through the hoops, Tom has put together a 4-Part Series on Affiliate Marketing. Tune in to this episode to learn the basic...

Jun 08, 202122 minEp. 67

Persuasion Secrets with Kenrick Cleveland

What comes to mind when you hear the word “persuasion” ? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way t...

Jun 01, 202125 minEp. 66

Build to Sell with Jeff Herschy

“ Build it and sell it for a big payday! “ It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and Jeff break down the steps to building a successful business that you can sell for huge profits. “The biggest mistake we made is to assume that the ma...

May 25, 202127 minEp. 65

6-Figures A Month Paid Ads Secrets with Jason Wojo

Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all. So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media , a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go through what's working now in paid ads, the opportunities people miss, and how Jason started and scaled his agency. “Your offer is 80% of the battle...

May 18, 202132 minEp. 64

$30k to $300k in One Year with Troy Ericson

On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcase your reputation. Tune in today to find out what makes Troy Ericson successful as the ‘Email Paramedic.’ “Create your own field and play on that.” -T...

May 11, 202128 minEp. 63

Do Less - Get More with Joe Fier and Matt Wolfe

Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust has served them well. They give big takeaways from interviews they’ve had and share what's worked for them as fellow podcasters. Tune in today to le...

May 04, 202128 minEp. 62

Using Bonuses to Sell More

“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure you’re providing direct solutions to your customer. You make their life easier, and they will be moved to purchase your package. Listen today to learn m...

Apr 27, 20212 minEp. 61

Using Scarcity to Sell More

“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized through time or quantity. During this episode, Tom provides five quick tips to utilizing scarcity effectively and ethically, detailing exactly how sc...

Apr 20, 202117 minEp. 60

Prospects to Clients with Amy Posner

On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level. “You can be the best copywriter, or the best des...

Apr 13, 202128 minEp. 59

Emotional Selling with Brian Gregory

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner’s manual for advertising and marketing your small business. “The subconscious mind is the mind of ...

Apr 06, 202123 minEp. 58

Do Things Better with Taylor Morgan

In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of losing money or job security. Success means something different to everyone, what does it mean to you? “Jump and grow wings on your way down.” -Taylor ...

Mar 30, 202131 minEp. 57

Online Course Creation with Molly Wendell

Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the right platforms for course creation. Molly also breaks down the best way to present your content online in order to capture attention and ensure satisf...

Mar 23, 202138 minEp. 56

3 Strategies for Handling the Unexpected

What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpected things come at you from the outside world? Today, Tom shares three major strategies for handling the occasional curve-ball life throws at you: cre...

Mar 16, 202116 minEp. 55

Is Now A Good Time to Start a Business? with Maceo Jourdan

In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innovator, Maceo Jourdan, to dive into how Maceo has navigated numerous industries with roaring success even though his life didn’t start out that way. They...

Mar 09, 202141 minEp. 54

Success Is Not An Event

Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s learned over this year. He reminds us how to achieve REAL progress in your business, the importance of accountability over the long haul, and the rea...

Mar 02, 202119 minEp. 53

Omni Channel Marketing with Liana Ling

With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that helps B2B business owners expand their online presence and accelerate their client growth. Liana breaks down her eerily simple approach to finding the ide...

Feb 23, 202131 minEp. 52

Australia’s Best Copywriter Daniel Throssell

So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those old rules and found TREMENDOUS success just by writing like himself, not like another copywriter. They discuss HOW businesses could find FAST growth ...

Feb 17, 202128 minEp. 51

Marketing with Webinars with Tom Poland

Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of using the webinar to create more traffic for your service. Tom covers the UNTOLD truth about using webinars, a mental shift that empowered Tom to do mark...

Feb 09, 202131 minEp. 50

Live Streaming Secrets

“Live streaming is the next big thing! Start yours today and make millions!” Not so fast. Live streaming IS an awesome way to connect with your audience and spread your message, but like anything in life, success doesn’t happen overnight. However, if you take your time and stick with it, the rewards will come. In this new episode, Tom lays out the strategies that his brand uses to make every live stream a roaring success, but remember: It didn’t start out that way. He covers how to determine the...

Feb 02, 202114 minEp. 49

Tracy Brinkmann, The Dark Horse Entrepreneur

If you’re reading this while working at a corporate job that you’re, well, not fond of, you are NOT alone. So many people find themselves working “secure” jobs to pay the bills, but if you’ve ever had that entrepreneurial itch to do more in the world, follow that feeling. In this new episode, Tom talks with Tracy Brinkmann, a self-made entrepreneur and speaker who followed his entrepreneurial spirit from childhood and learned his way to success. The two discuss how Tracy ENERGIZED himself even w...

Jan 26, 202122 minEp. 48

Mastering Masterminds with Aaron Walker

After retiring at age 27, you’d think that Aaron’s life would be figured out, right? As we’ve all learned throughout our lives, life isn’t that simple. Today’s guest, Aaron Walker, is the textbook definition of a successful, veteran entrepreneur; he started his first business at 18, then bought and sold twelve businesses over his lifetime. However, Aaron realized that the secret to success goes beyond wealth or knowledge. In this new episode, Tom sits down with Aaron to discuss the life-changing...

Jan 19, 202122 minEp. 47

If I Had to Start Over (Part 5): Your Action Plan

It’s the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?” Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we’ve been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get to where you want to go and achieve what you want to accomplish in 2021. “Stop complicating things. Get over your fear and get things done!” - Tom Gadd...

Jan 12, 202122 minEp. 46

If I Had to Start Over (Part 4): Build An All-Star Team with Nick Ponte

Trying to do everything it takes to build a business by yourself is almost impossible. You need to leverage the expertise of other people. Don’t wait too long to build a team. But how do you do it without spending a lot of money? Today in Part 4 of this special series on “If I Had to Start Over,” Tom invited his best friend and business partner, Nick Ponte, co-founder of Offline Sharks and owner of Nick Ponte Marketing , to break down exactly what it takes to build an all-star team. “You need to...

Jan 05, 202130 minEp. 45

If I Had to Start Over (Part 3): How to Shortcut Success

So, how do you figure out if your idea is worth your time and energy? We all hear about the “overnight success” stories, but rarely is it that simple. On part 3 of this 5 part series, Tom reminds us that no success truly happens “overnight”, but there ARE strategies you can implement TODAY to make progress faster than ever. Tom details the BEST (and worst!) way to ask your friends about your idea, how to use the “Do It Live” method to put your idea to the test, and why this ONE trait is the secr...

Dec 29, 202020 minEp. 44

If I Had to Start Over (Part 2): Ready, Fire, Aim

So, you’ve listened to the previous episode and made the mind-shifts necessary for building your business. What’s next? In this second episode of a five-part series, Tom teaches us how to push through all the doubts and take the hardest step—the first one. He discusses the power of “RPA”s and the “M.I.L.K. It” method in generating cash flow, ONE question every beginner should ask themselves before starting, and this brilliant quote by Jim Collins that keeps us grounded and driven to push on towa...

Dec 22, 202020 minEp. 43

If I Had to Start Over: Mind-Shift

So, what’s the biggest secret? What’s the strategy for breaking out of the Matrix and living life on YOUR terms? In this five-episode series, Tom covers how he would start from scratch to create a life of freedom and fulfillment. In this first episode, Tom explores the “mind shifts” necessary for making consistent progress, how to set goals you can ACTUALLY achieve and feel proud of, and a guilt-free way to look at money and realize how abundant opportunity really is. “If I’m not having the succ...

Dec 15, 202019 minEp. 42

Webinar Secrets with Joel Erway

How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” again, presented webinars in a new way, and now generates 8-figures. The secret? Flip the script and keep things simple. “ Overeducating will drive you nu...

Dec 08, 202024 minSeason 5Ep. 41
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