From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make saving money effortless, the myths and pitfalls that so many entrepreneurs fall into, and why Rocky values freedom of time above all else. “Profit is not ...
Dec 01, 2020•27 min•Season 5Ep. 40
When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, how they support each other through the tough times, and a freakishly easy strategy that will make you the guru in any community. “So many people over...
Nov 24, 2020•36 min•Season 5Ep. 39
The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss how Dan flips the “life’s a marathon” analogy on its head, why Dan refuses to micro-manage anybody, and what Dan does every single day to keep his lif...
Nov 17, 2020•35 min•Season 5Ep. 38
In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach ...
Nov 10, 2020•25 min•Season 5Ep. 37
If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcasts with a collective 5 million downloads! The two discuss how Luis found and got passionate about podcasting, why those who want to make an impact woul...
Nov 03, 2020•30 min•Season 5Ep. 36
If you love connecting with people and supporting businesses you believe in, affiliate marketing is a great career path. However, so much goes into providing high caliber services, and that’s where today’s brutally honest conversation comes in. In this episode, Tom talks with Amber Spears, an industry leader in the affiliate marketing arena whose primary company, East 5th Avenue, has generated $68 million in front-end launch sales and helped over 250 companies generate profits in excess of $320 ...
Oct 27, 2020•41 min•Season 5Ep. 35
Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes everyone runs into, and a mindset shift that will make potential clients trust you more. “If you do a lot more listening than talking, you’ll start to ...
Oct 20, 2020•36 min•Season 5Ep. 34
The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of meditation, and the steps to escaping the rat race and never trading your time for money again. So, what’s the secret? “Don’t be boring.” “We’re so c...
Oct 13, 2020•51 min•Season 5Ep. 33
In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks for changing your career and finding consistent success, as well as the mindset shift needed to transform an online hobby into a thriving business. Ma...
Oct 06, 2020•29 min•Season 5Ep. 32
Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it's do or die. Ed has worked with some of the biggest marketers out there--Stefan Georgi, Justin Goff, Ian Stanley, Traffic & Funnels and many more...
Sep 29, 2020•45 min•Season 5Ep. 31
All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stefan’s life, the scalable tips and tricks, and Stefan’s personal strategy that freed him of his 9-5 and carved his name into history. Copywriting may no...
Sep 22, 2020•38 min•Season 5Ep. 30
Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers how any journey begins with tiny steps, how a disadvantage can become your trump card, and how this unshakeable philosophy can transform small steps int...
Sep 15, 2020•39 min•Season 5Ep. 29
Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it takes to transform an idea into a business, no matter your background. We all know that hard work always trumps talent, so only one question remains: ...
Sep 08, 2020•33 min•Season 4Ep. 28
The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch, whether tackling errors or building trust. Remember, launching a product is a marathon, not a sprint, but if you can push through doubt and stay on top of it, you will be on your way to that long-awaited rest and relaxation. “The better prepared you ar...
Sep 01, 2020•22 min•Season 4Ep. 27
No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge meaningful relationships with partners to create a quality support system of product promotion. Tom also dispels the myth that an online business is a vacation—work is required. “The name of the game is reciprocation.” - Tom Gaddis In This Episode: The t...
Aug 25, 2020•19 min•Season 4Ep. 26
Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune in to find out how! “When it comes down to it, the conversions of you upsells and your down-sells and the steps in your funnel are really gonna drive t...
Aug 18, 2020•22 min•Season 4Ep. 25
In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.” -Tom Gaddis In this episode: - Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure launch - The importance of understanding and connecting with your audience - How to optimize every detail of your product through research and fundamental...
Aug 11, 2020•30 min•Season 4Ep. 24
In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight from Tom! “Product launches are something that you cannot do alone. Start building relationships now.” -Tom Gaddis In This Episode: - Why it is importan...
Aug 04, 2020•19 min•Season 4Ep. 23
On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent cash flow and grow your business faster, you don't want to miss this episode. “Constantly put your customers desires, their problems, and values at the...
Jul 28, 2020•23 min•Season 4Ep. 22
At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’ll let you know what those are so you can better prepare for them. “We don’t have to worry about making money on the main product launch.” – Tom Gaddis...
Jul 21, 2020•21 min•Season 4Ep. 21
Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial freedom, so we have to take it upon ourselves to make that happen as entrepreneurs. You’ll know the thing you have to focus on first that will make your business thrive and start having it pay you. Stay tuned to the show to learn Mike’s four core principl...
Jul 14, 2020•21 min•Season 3Ep. 20
Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On the podcast, Terry shows specifically that – growing your business using email! We will get into building email lists, succeeding while being an intr...
Jul 07, 2020•34 min•Season 3Ep. 19
Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market crashes and how he went through them with success. With the pandemic still causing global panic, Mike still sees a similarity from before – a need to adapt. Things continue to change, and it’s up to us to recognize the opportunities that present themselve...
Jun 30, 2020•52 min•Season 3Ep. 18
Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you’re in, understand your communities’ identity,...
Jun 23, 2020•37 min•Season 3Ep. 17
Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads, where to focus your attention on, and how to produce content that works for both you and your audience. By the end of this episode, you will learn how Facebook marketing works compared to other platforms, know what to prioritize to get results and have...
Jun 16, 2020•33 min•Season 3Ep. 16
A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He has shared the stage with Dan Kennedy, Steve Spurrier, Lou Ferrigno, Joe Theismann, Lee Cockerell, Dave Dee, Penn Jillette and many of the world’s premier entrepreneurs. By the end of this episode, yo...
Jun 09, 2020•37 min•Season 2Ep. 15
Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge cash cow. Today, we’ll be going into the last letter, “K”, which stands for “Ka-Ching!” By the end of this episode, you will learn the different ways how to improve and supercharge your profits! “You do not want to stop doing what's working.” – Tom Ga...
Jun 02, 2020•19 min•Season 2Ep. 14
Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode! “You have to build in a transformation. Most people are buying to solve a problem they have.” - Shannon McCaffery In This Episode: 7 steps of Shannon’s Soulful Launch System The secret to offering bonuses Common mark...
May 26, 2020•35 min•Season 2Ep. 13
It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as possible -- even if you aren’t tech-savvy. Tom even has a special offer for listeners for his favorite platform. Cash likes speed, so don’t hesitate! “Sell your product before you create it.” - Tom Gaddis In This Episode: - Learn why “profit-first” is so impo...
May 19, 2020•18 min•Season 2Ep. 12
How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients into generating more than one hundred million dollars in sales. If you want to make more money, have more impact, and guarantee results from your big-ticket items, you can’t afford to miss this episode. Tune in and find out how you can make a profit w...
May 12, 2020•51 min•Season 2Ep. 11
